Black Friday Tip to Improve Your Sales
You’re probably feeling that familiar pressure right now… Black Friday is coming up, everyone’s talking about their amazing offers, and you’re wondering how to make YOUR coaching offer stand out without slashing your prices to the bone.
Don’t make these classic new coach mistakes:
- Throwing together a last-minute “20% off” discount for sessions (yawn)
- Hoping people magically find your offer
- Not building any excitement beforehand
After working with hundreds of coaches on their launches, I’ve discovered that Black Friday success isn’t just about massive discounts – it’s about having a GREAT offer.Here is the MUST for Your Black Friday Offer…
Let me share a Black Friday tip to juice up your offer & marketing approach:
Center your offer around ONE tangible win.
Rather than just selling a package of coaching sessions as your Black Friday offer, create a no brainer 2 to 6-week offer of some kind that is centered around a SPECIFIC win that your clients urgently desire.
For example, rather than offering “Confidence Coaching,” you could create “The 21-Day Pitch Perfect Program: Master Your Message & Confidently Book Your Next Speaking Gig”
This works because it:
- Has a clear timeline (21 days)
- Shares a clear outcome you’re working towards (booking a speaking gig)
- Addresses an urgent desire (getting booked)
Other examples in different coaching niches:
- Instead of “Health Coaching,” offer: “The 6-Week Wellness Accelerator: Create Your 2025 Wellness Action Plan While Still Enjoying Holiday Treats”
- Instead of “Life Coaching,” offer: “The 4-Week Goal Getter Intensive: Map Your 2025 Success Strategy & Complete Your Most Procrastinated Project Before January”
- Instead of “Relationship Coaching,” offer: “The 14-Day Dating Profile Makeover: Get Your Next Dates With a Magnetic, Authentic Profile”
The Black Friday Offer Formula
The formula is: [Timeframe] + [Catchy Program Name]: [Specific Action] & [Measurable Outcome] + [Urgent Timeframe]
This works because it transforms your abstract coaching service into a more concrete solution. Clients can more easily visualize what they’re getting and know how to measure their success.BONUS BLACK FRIDAY TIP
Don’t just post your offer once on social media and hope for the best. One of my most successful clients did this instead:
- Shared 3 client wins per week in her Instagram stories & tied it to her offer
- Posted before coaching and after coaching examples of how a client would be transformed in her package
- Did a LIVE hot seat coaching session with a volunteer on her social media profile so people could see the behind-the-scenes of her coaching
Your Action Step
Take 30 minutes TODAY to map out your Black Friday messaging. What makes your offer irresistible and why should people sign up NOW?Need help figuring this out?
Click here to schedule a Free Client Attraction Consult to learn more about how we could work together towards your goals.
