Booty Bands and Barbells Business
In this episode, Danita Young and I discuss how she built her Booty Bands business from trying to thriving.
By listening to this episode you will learn methods to scale and thrive in your business.
Getting Over Overwhelm
Hey everybody. Today we have a very special guest. And Dani here is going to tell you all about her journey, starting Booty Bands and Barbells. I just had a lovely conversation with her on her podcast. Now she’s here for the Health Coach Nation audience to talk about her journey in entrepreneurship. And expressing her vulnerability and having to overcome a lot of challenges when it comes to building her huge community and amazing brand today. And so I’m really excited for you get to get to know her. Welcome to the show.
I’m excited to be here. I love it. I love doing this. So thank you for for welcoming me here.
Yes, well, thanks for coming. So first, why don’t you just give the audience a little bit about your background. And how you started your brand. And you know what you do? Yep.
So my name is Danita Young. I’m the owner and co founder of Booty Bands and Barbells, we are the original Booty Bands that came out. We also are, we’re different because we’ve got four different levels of resistance bands. And we offer a curvy plus version as well. Amongst all the other brands that are out there, we really like to hit all of our audience. And make sure that all of them are completely covered with being able to get to their health and fitness journey. So we really pride ourselves in re educating women. We teach them about the difference of weight loss versus fat loss, we teach them on how to get lasting transformations.
Goals to Outcomes
So we are absolutely not about restrictions or restrictions, eating, we’re not about endless weight loss loop of this endless cardio that you’re having to do. And just the all the wrong things that we can get trapped into, I educate women on how to really get to their goals successfully, whether that’s health, fitness mindset, etc, really being able to transform their life and have it for ever. So that is a little bit about us. We’ve been building Booty Bands for about four years now. And we just came out with barbells during COVID. So it was a really amazing way to help out the local economy during a time where we can actually build a barbells in the United States.
And so as you’re supporting us, you’re supporting local economies, a women owned company, and small businesses. So it’s a really phenomenal we have a very large community where we’ve been able to support women worldwide. And as you can tell, I’m thoroughly passionate about what I do. And the outreach that I and that I that I give. Yeah, I love
it, you are totally killing it. And I’m excited to dive into this because it sounds like you have products and many different kinds. You have a huge community that you’ve built and an app so you have like a lot going on. And I know a physical product business is much harder, I’m going to be honest than an online business because I’ve worked for physical product businesses. My gosh, I take my hat off to because I know how challenging it can be. So tell us a little bit how did you even get started? You have this idea like what was what happens you have an idea and then what happened?
Yes, I will tell you all and that’s one thing you’ll know about me is I’m raw and real and I’ll tell you the the depths of hell I’ve had to go through with this whole thing but it didn’t start off in hell. It started off actually really glorious. I was a I became a certified personal trainer and I started training women in San Diego, California. And I soon became extremely busy where I was able to get women a all the curves they wanted and shrink their waist.
Mindset and Goals
And it was really the difference of women have been doing this endless cardio routine. Because women think of weight loss, they immediately go to cardio. Well, I was going to teach them hey, if you’re really trying to get sculpted in tone and have that woman hourglass Look, let me show you the way so when I proved it myself, I proved it with all my clients now something that I always did in my trainings I use resistance bands. And why they’re amazing is because instead of just doing a compound exercise, let’s say hit your gluteus maximus was second you put that resistance band on your Maximus, your minimus and your minute your Maximus, minimus and medius are all activated at the same time.
Therefore tripling your results in just one workout. And so I personally love it. I seen the transformations. I take monthly photos of my clients and they were shocked themselves seeing their booties lifted round firmer, like the best shape and they’re like I didn’t think this was possible. And so that really is what inspired m. But the the problem that I had was because there was only these rubber bands that when I was a certified trainer and they would roll up their brake all the time they would snap they would pull your hair and they would literally fling up all the way to your waist and like in the middle of your workout you had to sit in line Like, reconfigure it.
And it was just such a pain and it was not comfortable. So I am a seamstress. And I was like, you know what, I’m going to go ahead and make my own and give this to my client. See if they like it better. So I went home. Went on my sewing machine sewed fabric over the rubber, and was able to give them a better version, which didn’t roll up, it stayed in place. And it really like helped, you know, fix all that. And so I started, I that’s basically how I started, I guess you could say. So just absolutely passionate about helping women get to a more comfortable and durable version to be able to get their workouts. So it’s a lot easier. But obviously, there’s more to that story. But I’ll I’ll see if you.
Yeah, I’m loving this. So first of all. I just want to tell our listeners right now, the way that you highlighted that you had a very clear offer is like what I want to teach everybody, because you’re like I helped women get and then I can’t remember the exact wording, but you were like, the curves they want and the ways that they want or something along what was it? Say it? Yes. So it could be cut back? Keep your curves? Yes. Okay. Clear offer. Love it. You noticed a problem, which is what entrepreneurs do you realize these bands are annoying. They’re hurting me. I have to keep adjusting it. And so you naturally found a solution for yourself.
And you realize, I think a lot of other people will find value in this too. The brand was born. So I love the way you told me your story. And so, okay, you made some bands yourself, which is really impressive. I didn’t know you were a seamstress. And then what happened? You start How did you start promoting this brand new baby business?
Yeah, so obviously, it started off with just my clientele. So started off small, and then that started, you know, then their friends and family. And so it’s very organic at the beginning. And then my boyfriend, obviously the internet marketer goes, What are you doing? So he goes, Hey, I’m ready to take this to the next level. How much are you selling them for? And how much are you getting them
for? And I go, yeah, I’m
getting them for $5. And I’m selling them for $5. He goes girl, you’re you’re doing this all wrong. You’re not making any profit. You’re literally just giving these bans away. And I was like, well, yeah, clearly because I’m a personal trainer. And they pay me for, obviously, personal training work. So he had to really redesign the business in which took me from being just a certified trainer into the online business world, which was a whole different avenue for me which four years in the making of this I am a completely different person now.
A Brand that Stands Out
So Wow. Okay, so I love this. He was like, Okay, why are you selling this and giving this away for free? So you start to move on line? How did you start to identify your messaging your brand? And what were some of the early on challenges you faced when you were going online? Yep,
so um, how I differentiated myself was one on nobody. Everybody that was kind of like maybe in the band space with like rubber bands was not, they weren’t certified trainers that cared about the results of their customers, you could clearly see that they were just trying to sell a product. For me, what I did is I created a fitness program with the bands. So that was our offer was every time you bought a band, you got 10 videos for free, and then allowed them to kind of follow the journey. And that only progressed from there was a domino effect of me just continuing to keep educating them and all that fun stuff.
Um, you talk about the problems early on set, yeah, we can go into that massive problems actually happened. So what happened was, my boyfriend’s really good. He’s been doing internet marketing for the last 10 years at that point. And he blew this thing out of the water, there was Facebook ads everywhere, my face was all over, we had vsls. And it was just really, really big. Which when you grow big at the beginning, it’s actually not a good thing. For all those that are thinking you have to be big fast, I would not recommend it because it’s not a sprint, building a brand. and building a business is actually more of a marathon. So we went really big really fast. And what happened is sewing rubber, you put holes inside the rubber, and I’m selling a product that’s non breakable.
The Importance of Authenticity
And what happened is a few months later, all of my products started breaking on my customers. Now if you can look at my face, I’m honest, pure and authentic. But what happens when you have 1000s, hundreds of 1000s of product coming back to you and they’re saying you’re a scam, they’re going to contact Better Business Bureau, they’re gonna go after you they want refunds, they they want a new product.
And at that point, I had no money because you know, as a startup, you’re putting everything everything that you make into your business. So everything that I made was absolutely already gone. And so I sat there and it was the first time in my life you guys I’m going to be straight up on If you have never hit depression, I’m a very bubbly person. As you can see, I hit depression. And I couldn’t get out of bed.
And I literally pulled the covers over my face. I was like, I don’t want to face this, I don’t want to face all these customers. And like all this now, they don’t know who I really am, like I all my intentions were out there purely. And it really came down on me heart, like literally, if you can imagine like the walls caved in, the ceiling caved in. I really just felt like I had no option. And this is really where I was born. In your darkness is really where you find your core, I guess you could say. And in that darkness is where I said, and I live by this quote, you do not have to be perfect to inspire others, you inspire others with how you handle your imperfections.
So in that moment, I thought, Okay, how am I going to redo this? How am I going to fix this. And that is where I sold my car, I sold my 401k everything I possibly had in my savings, I went ahead and I went and bought elastic bands. Instead, I completely emptied out all my warehouses of all of the product already bought for rubber, switch it all over to elastic. And I was poreless saving lists 401k lists like absolutely everything you can imagine I dumped into this, and had no idea if it would work out or not. That is when I opened up my facebook group. I said, Everybody come in, if you have a broken band, I’m going to replace it for free. I’m sorry, I’m a real person.
Here’s my story here mout. I’m going to give you something now this is the start of people finding out how authentic and real I really am. I replaced that. And obviously since then we’ve now upgraded, so we have 2020 bands that are absolutely phenomenal. They’re amazing. And as you can tell the look on my face, I just love our products and I build in I create the products solely based off of what my customers and members want. And that is really what I pride myself in. So that’s the story.
Oh my gosh, okay, so I have so much to say, here we go. First, listen to how you really sacrificed a lot for your business, and you didn’t know what was going to happen. We all don’t know what’s going to happen, we didn’t know COVID was going to happen, we didn’t know, we all don’t know what’s going to happen as a result in our business. But that doesn’t mean that you should wait to take action or that you should, you know, not do it, right. Because where you are today, you’ve grown into the person you are today because of all the stuff that you’ve gone through all the stuff that you’ve sacrificed, etc. And so, and how real and transparent you were with your audience.
So we’ll go back to that in a minute. But I just want to say to everybody, ask yourself, What are you willing to feel? What are you willing to do? What are you willing to go through for your dreams, and you clearly were put to the test and went for it and trusted within yourself that it was gonna get solved. And it did so and that doesn’t mean there’s not more challenges, of course, as life goes on.
But I just love that story. And the thing is, when it comes to like what you said two things, I want to go back to the product differentiation. So where you told us that you created a fitness videos with the bands. I love that because from a business standpoint, when you can help your ideal audience get us what they actually purchased, and fully kind of get addicted to the tribe.
And you also built that community around it. I think that that was so smart. And I love that. Then the other thing I want to ask you about well say is, um, you said, I went out I got depressed a little bit. I realized it’s not about what happened to me. It’s about what I do now. What’s my next move? Right? And so you have the courage to go in front of your audience who was who they were upset. They were, you know, posting things online. How did you what was the like, how I like how did you muster up the strength to I mean, I did you read that quote online and then you’re like, Okay, cool, but like, walk me through that that moment.
Okay, yeah. I’ll tell you, um, when you when you are in your life, and you can see almost like your future ahead of you. Like I’m sitting there. Imagine I’m sitting there, covers are pulled over. I can’t leave bed for three days. And where is that going to get me? Like I just was like, Where am I going to be at in a month a year, like three years? Like, what is depression and sitting in this bed? Where is it gonna get me? And clearly that was my wake up call. Like, I’m not gonna get anywhere just by sitting here and soaking in feeling bad about myself. And I could see her all day long with the excuses of I didn’t mean to, and I’m a good person and like, etc, etc.
But it’s like, what is self pity really do like, it’s not gonna, it’s not gonna really change your life. So to me, that’s when I had the moment of like, I’m willing to make whatever sacrifice it is so that I can really I know what one place is going to get me. So let me try this other side, even though it’s an unknown, and I think that’s something that’s really big, especially in the self development world, is you have to be okay in the unknowns, because that is a very scary place. And as humans, we just don’t know how to go through that. But that’s really what you have to get comfortable with.
Yes, Oh, my gosh, and the more you’re willing to feel uncomfortable, the bigger your results and your life will be. And one of the things that you just said about, you know, self pity is not but inaction, the cost of inaction, inaction is not going to do anything, you know, one thing’s for sure. That’s not going to help. So even though the other alternative, which is taking action has uncertain results, it’s better than doing nothing. And just kind of wallowing in, well, this is my life. Now, this is what happened.
So and I want to bring attention to you didn’t really have that much else to lose, right? Because you said I sold my car, I you know, so got my money out of my 401k. And this was the next step. And so I actually, I don’t think everybody has to hit rock bottom to realize that, but the truth is like, what did you have to lose? Which is kind of a freeing experience, probably now looking back on it, because now you feel kind of like unshakable, right, like, tell me how, Now, tell me where you are now, in your business? Well,
I feel like there’s really two ways to go, when you’re in business, it’s either you’re going to take like the safety zone, and you’re just going to, you know, kind of get like the safety zone is like I could have, you know, been a little bit more cautious and didn’t throw everything in and, and you know, that way, but then there’s also the absolute unknown, I’m going to throw everything into this.
And I feel like, you know, really, business is a reflection of you. If you kind of go safe, then you’re going to you’re going to grow slow. In my personal opinion, I feel like if you were able to really be passionate and really love what you’re doing, and really show the world your value, that’s really what is money is money is an exchange of value. So if you’re real, if you’re ready to wake up and show the world really who you are, and what message you need to give this, this planet, in turn, that’s only going to be Law of Reciprocity and come back to you. So
I don’t know if I answered your question. No, it’s amazing. I’m loving every second of this. And one of the things I want to ask you about as well is you said earlier, you grew too fast. But now moving forward, how have you set your business up in a way that grows in a in a, at a pace you can deal with like, tell me a little bit more about that, what you learned from that? Well,
that’s fun, because I’ve got three partners, right. So I’ve got two other people in the business, and one of them likes to grow the way I like to grow. And the other one likes to scale to the moon immediately. So it’s all I mean, that obviously kind of goes into a whole different topic about partners and how you kind of sit and work that out. But it’s really, in my personal opinion, there’s a balance when you have somebody that’s like, Let’s go, go go. And then you have others that are like, Whoa, whoa, whoa, like, right, and then you kind of find this like happy medium where you can kind of like sink together.
So um, it really is. It’s a whole huge topic, I guess, within itself, just really talking about how you grow. And, and if there’s anything I could really say there, the quote that I use is want what life wants, not what you want. Because when you want it the way you want, you’re always going to be led with failed expectations. And like, Oh, I thought it was going to go this way, etc.
So there’s actually if you if you’re able to find in life, that there is a flow, there’s a river that you can actually just sit down on the tube and go down there is that flow life can be easy. business can be easy if you’re if you’re able to find that flow of the right business partners. the right steps, the right platforms like that if you’re working every day, and you find that when it feels hard and restriction and like you’re constantly swimming upstream, that might be what you want. So kind of think about what the difference is what life wants or what you want.
Wow, okay. And I completely agree with this because one of the things when you’re resisting reality, you are putting yourself you’re blocking yourself from what is possible and how you could move forward with flow. So I love the way that you put that and One of the things that you brought attention to is that you have partners you’ve had to deal with, you know, one of us likes to work this way. And one of us likes to work this way. And I have, I totally, I have a partner and we both complement each other super well.
But one of us is super busy visionary, and one of us is the executer. So we and it’s great, because we work together really well. But it is different, because I’m not used to right, you have to get used to seeing things a different way. So how have you personally managed having a partnership and like some lessons you’ve learned in the sense when it comes to that?
Yeah. So yeah, I have a personal relationship and a business relationship with the same person. And, um, I truly think that it can be hard if you make it hard. But I also believe that business just pulls out the version of you that needs to change. And I love change I love obviously, I didn’t used to, I had to learn to love it. But um, we really do complement each other very well. It’s almost gotten to a point where we just need to take breaks from each other because we’re constantly around each other in business and in personal life.
And so you just are gonna have to learn those simple learning lessons that come your way. Obviously, that’s a whole other topic. I could talk about relationships and business. But I’m really what it would be if I could leave any advice. That is that when you have a problem in front of you to solve that problem, don’t feel like you need to take on the whole world’s problems and that one moment, and just if you got that business partner, just sit down, talk about that one problem and find really focus on one word, only that solutions, what are the solutions? And that’s it. And that will get you to where you need to be
great advice. Yes, taking one thing at a time? And what about how have you grown your community? What have been some pivotal things that you’ve done in your business, to grow your community? Because you have a big community on? Maybe just give us a summary of like all the places you are and the community you’ve built? And how some some tips for people listening who want to grow their community online? Yeah, that’s
a good question. So obviously, one was failure. Right? You heard that story about how it’s how I pulled everyone together in a Facebook group was because I hit failure. But obviously, I’m not saying that everybody has to hit rock bottom to build your community. All right. And ways that I built my community is I just, I’ve had to let one thing go. That was to be seen. And, as you can see, right now, Haley and I are talking and it’s because one thing I was able to reach out to her, you’re a complete stranger to me. But now I feel like wow, what a great interaction back and forth going through podcasts. That was just getting out of your own way.
So I’m on every single platform, whether it’s Snapchat to Instagram, to podcast to Facebook Lives, like you name it, just really, um, find, find the areas in which your audience is and speak to them on the different platforms. And now obviously, it really depends on where you’re at in your business, right? Because if you’re just starting, you’re going to want to try to find that one and slowly build it as you go. But to me is, I guess, where I really focus my attention is I care so much about the end results for my customers, that I’m constantly just putting out content on all those platforms letting me know, I’m here for you, I’m re edging you, I’m going to show show you I’m going to teach you the way, I’m not just a bunch of talk and not action.
So that’s really what it is, is follow up, if you’ve got something to say to your members follow up with the action part of it, and really just show them and be okay with your weather. I mean, if it’s not your face, somebody else’s face that’s on the brand. And obviously my a little bit different for every single person out on their business, but show up really show up.
Yeah, definitely. And this was not an overnight thing that you’ve built, you know, it’s been years, right. And so and you have thankfully, someone on your team or or partners who understood marketing and can help you with that. So what were some of the things like when it came to your marketing that either works really well for you. Like, for example, you said Facebook ads, and they just grew grew grew. Like tell us a little bit about what’s your marketing advice for young entrepreneurs who maybe early entrepreneurs who want to, obviously, let’s say they’re showing up on social media, they’re posting, they’re taking your advice of like being real with their audience showing their face, that kind of thing? Is there any other marketing advice you’d give to them that you’ve learned that worked really well for you?
yeah, and obviously kind of depends, like if there was something more specific as far as like, were you a product company or are you not service based entrepreneurs service based entrepreneurs. Yeah, um,
you know, the thing is, is
I don’t want to give one thing that could deter somebody that there may be already doing. Because not all businesses are created equal, and not all marketing is going to be created equal as well. So what I would say there is, you really first want to educate yourself know, all the different platforms, like I’ll give you a quick example. We tried every single platform advertising and marketing and some completely food and others really. So for us, Snapchat did really well, and we were all blown away by why Snapchat would work.
But why Pinterest wasn’t so good. So it just is very interesting. And it’s, it’s really, um, it’s figuring it out as you go and learning as you go. And it’s just learning really, it’s about educating yourself on the different ways of marketing. Really, the biggest thing is knowing your audience to your audience is going to be the key to the marketing, the learn how to speak to them, that’s going to be a huge thing.
So I do a lot of the copywriting for the company, I’ve learned how to actually connect with them. So if you are a service based company, and you’re trying to sell services, who are you selling to right, your customers? And so how close are you to your customers? Like? Are you interviewing them on a daily or weekly basis? Like, are you speaking to them? Because if you’re not, how are you really knowing like, what their biggest pain points are, what they’re trying to solve in their life, etc, etc. So, right after this interview, I actually have, I was doing customer support, because a few of my employees were going for graduation.
And I was doing customer support and answering the phone calls. Why strictly because I know it’s going to be really excelling in my business. And I’m not above that I’m not above being customer support. Because I know that speaking directly to my customers, I’ll know what their problems are. And it just really makes me Oh, I need to change that in the app. Oh, I need to say this different. Oh, I need that. So really, that that I think could be the biggest takeaway for any business at all marketing at all, just really get close to your customers? Yes, this
was so well said I agree completely, that marketing requires a lot of testing and a lot of fails along the way for you to learn what works and what doesn’t. And if there is no one size fits all, which is what I what I teach is, you know, how do you use your strengths and your type of niche and where they hang out and that kind of thing to come up with your own marketing strategy.
And I think the other thing you have to think about is constraint like you, you added things in as you went, you probably didn’t start with 12 million different marketing strategies, right. So really good stuff there. And then talking to your audience, your audience has answers your audience, you can ask them where they hang out online, you can speak directly to their pain points that they’ve shared with you.
They are the best people to be listening to. So even though I’m a marketing coach and strategist, I’ll tell my clients like I don’t know what your clients would say to that, you need to ask them what why did they say no? Like, we need to know this. Right. So really good stuff. Now. failures. And and let’s go back to that. So how have you become? I know COVID happened, right? And you developed a new product, which is exciting. How to COVID I’m actually curious for a home fitness, like fitness stuff. I bet it was great. But like how did the pandemic affect your business? And what were some changes or things you had to do during that that time?
Yeah, good question. Um, really, when anything, pandemic or something massive comes into your life and affects anything, you, you have two options at that point, one, let it affect you and kill you, or to find a different way to move with it and over against it. Okay, here’s an example. I’m back in the Depression era, is right after is when the most millionaires were made. And it’s because they were able to see an opportunity in a time of crisis where they were able to go out the world needs this. So there’s actually in my personal opinion, any sort of pandemic that comes around, it’s either a death or a birth of something. It could have been like a death of your relationship because the second you had to get trapped in home with someone you were like, there’s no way I can handle this.
Well, that was a death to be able to reborn something else a new relationship in your life. And that’s exactly the same thing with business. Um, for us, COVID happened and I go, oh my gosh, okay, I’ve got to think outside the box, what can we rebirth here? What can we do to help out the economy during this time? What can we do to really make those little fork in the road shifts, and you just have to go into either your, I mean, obviously your brain but you have to go into your intuitive side to to kind of sink into your heart, which is really hard for a lot of your masculine side business is very masculine.
So you have to men or women can actually go into more of your second gut so kind of go into that intuitive side for me. That’s what came up, I go, you know what I want to start doing an app, and I started I wanted to use, instead of just resistance bands, I like to lift weights, I know that that’s the one way that’s going to get my members quicker and faster to the results by going into the lean muscle. But I wasn’t selling weight. So I went out and bought my own.
When I bought my own, it was an eight foot long barbell that was literally knocking out every single wall in my studio, like I did not have room in this little room of an eight foot barbell. So I went to the welder and I cut it down, and I was like, I want it specifically this with this width, it’s going to be perfect for my shoulders, my hips, my knees, everything, I’m going to work out perfectly with this four foot barbell, that’s where the reborn of a new product came, that blew up during COVID.
Because at home workouts were a huge thing, because they weren’t able to go to the gyms. Now keep in mind, you have to not be in China during COVID, either, because China obviously had massive delays. And there were issues in that way. So and they were all shut down. What I did is I went to my own backyard, and was able to find local manufacturers local powder coating, and was able to do it all there. So to me, it was a rebirth, I was like you know what I’m rebirthing a new product in my company, I was able to take COVID and just flip it, turn it and keep going.
Love this just by listening to you. The audience could take so much about your characteristics, that you are resourceful that you’re resilient, that you really care about your audience, that you’re authentic and transparent with your audience. And I just want to acknowledge like, it’s not even about what you’re saying right now. It is how you are coming, how you are making people feel and how you are what you are embodying that’s such a good lesson for our audience who are aspiring aspiring entrepreneurs.
This is like I just love this is what makes me so excited. I love talking to entrepreneurs and hearing their grit and hearing the way that they pivot like they’ve had to pivot and the lessons they learned and all the things. And so I just want to acknowledge you for being so real. And and if you could give an entrepreneur, let’s say, this is really common. I’ve had some people who follow me on social media. And sometimes the thing I’ll hear is, why bother? I’ve been doing this with no results yet. I don’t see the results.
They don’t see the light at the end of the tunnel. I’m just getting started. But maybe in their mind. They feel like it’s been forever Even though it’s been like two months. How? What would you say to them? If they’re feeling like why bother any final words of wisdom? Yeah, so
where is your mindset for your goal ahead? If your goal ahead is only for next week or next month? And you want to just make a quick buck and and then yeah, why bother? I get it. For me, I want to retire at the age of 40. I want to be able to sell this business or maybe hold on to it and I’m starting other businesses. For me. Why bother? Like you couldn’t even say that to me, because I get I get women coming back.
You know, I mean, it takes time like I started this business four years ago, two years later, I’ll get like, customers will be like, you absolutely transformed my life. I was in a depressive state. And I found you guys and you were able to let me start moving again. I was completely stuck and trapped in my own world. To me, I’m like, why bother? I’m absolutely transforming lives.
And so the question to ask yourself is, you know, back in that world of when I was stuck into depression, I just wanted to pull the covers over my head. The one question I asked myself is where is this going to get me? It wasn’t going to get me anywhere. So if you go into why bother than like, yeah, think about really where you want to be long term. When we get into this immediate gratification mindset, which we’re all stuck in because of this decade, we get stuck immediate gratification, and we don’t want to we go into why bother. But when we really think that long term results, I really look at more of the bigger picture.
I do this to transform lives, give back to the local economy, to be able to sustainably be abundant and to be able to live my life and continue to keep reinventing this world to be better a better place. I know that’s my value. And so you maybe a question to ask yourself is what is your purpose? What are you truly passionate about? Why were you put on this world?
And it’s not to be depressed and to soak up and hide somewhere because I absolutely know that there’s every single person that I could sit down with you look at you in the face and go you have value to bring to this world and you know it, you know, and you’re either hiding it because of an insecurity or you’re you’re afraid to let yourself shine. But second, you’re able to rub off that dullness and find out really what’s making you shine. You won’t say why bother anymore? You’re gonna let go of that and you’re gonna go on ready to take this on?
Yes, it’s so wrong question. And why bother? Just focus on your past versus what you’re saying is focused on your future. Where do I want to go? Where do I see You know, big picture with the impact and contribution they want to make?
So I love the way that you put that how can and one more thing regarding what you were saying about the barbell stuff it’s all about right timing right messaging right audience and I love that you picked up on the fact that again from your own personal struggles and that you know a lot of people were buying the home fitness gear you created something out of that so I really again just want to highlight marketing wise guys it’s about right messaging, right people, right audience and, and so anyways, I want to now leave it with where can people find you online and connect with you? You’re on mute, you’re on mute.
I’m all over the place. It’s really hard to not miss me I’m sure a lot of you probably have already seen our ads. Booty Bands calm is our site where you can even see down below Booty Bands and barbells is our name with our Instagram handle Booty Bands official.
Perfect. We will put that in the show notes at Haley rose calm. And thank you so much for coming today. I really appreciate it. Yeah, it was awesome. Thanks for having me.
About Danita Young
Danita Young is the Owner & Cofounder of Booty Bands & Barbells®. She also is a Women’s Mindset and Health Specialist, a NQ Bikini Competitor, and a Self Love Advocate. Dana has helped hundreds of thousands of women to reach their goals.
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