Jul92021LearnPersonal DevelopmentPodcast <iframe></center> <h2 class="wp-block-heading">Introducing Omar Cumberbatch</h2> <p class="wp-block-paragraph">In this episode, Omar Cumberbatch and I discuss the importance of exposing your brand and how to do so the right way.</p> <p class="wp-block-paragraph">By listening to this episode you will learn how to market and expose your brand the way it needs to be done.</p> <p class="wp-block-paragraph">Hey there today I am here with Omar Cumberbatch and we are going to be talking about how he grew his brand and his podcast. And he happens to talk with a lot of health coaches, a lot of people in the wellness industry. So this is perfect for the Health Coach Nation Podcast, where we talk to life coaches, health coaches, mindset coaches, that kind of thing. And Omar, why don’t you tell us a little bit about yourself your podcast, and then we’ll get into today’s show.</p> <h2 class="wp-block-heading">Consistency and Accuracy</h2> <p class="wp-block-paragraph">Sure, thanks for having me. It was really a pleasure. I had actually two podcasts. So I’m a real big fan of just the podcast space and just the ability to get your message out and really connect with the audience’s that you really want to get in front of. So it was definitely a great marketing tool for me, I became a health coach, because I had my own fitness journey. I was one of those people who, I’d go to the gym every day, I do everything that was told to me basically by like mainstream media, mainstream magazines, and whatnot. </p> <p class="wp-block-paragraph">And I was not getting the results for the type of work that I was putting in. I mean, I would be in the gym, say an hour and a half a day lifting weights running, and I just should have gotten a result just wasn’t working. And the truth is that I’m a stubborn person, I just could consistently just beating into the ground and just saying.</p> <p class="wp-block-paragraph">Okay, you know what, maybe I have to be in there two hours, maybe I have to run instead of three miles, I had to do four miles. So I just had that work ethic to just figure out what eventually just bust to a plateau. And then I stumbled across upon a YouTube video with who eventually became my mentor. Basically, my hero, a guy named Sean Crockford, who used to do on the ground wellness about seven or eight years ago, he basically had like this YouTube video about sugar. It really fascinated me. And again, I did so many things just to get to where I wanted to be physically and mentally, that wasn’t work. I said, You know what, let me try this. </p> <p class="wp-block-paragraph">Long story short, it works tremendously. By just eliminating sugar out of my diet, I became so fascinated by the fact that one change, small but difficult, everybody knows that, you know, in your audience, the detriments of sugar has such a profound effect. So that just gave me like this passion to go out there and say, Hey, you know what, if I can do this one thing, let me learn about more. And then I kind of stumbled upon it was the Institute for Integrative Nutrition, I signed up. That’s how I became a health coach. </p> <p class="wp-block-paragraph">And I’ve kind of mirrored what Shawn was doing. It was something that, like he had a podcast, he able to monetize it become very successful and well known in space. I just said, that’s what I want to do. And I just, it’s been grinding in that direction ever since. And I’m doing my podcasting for like six years now. Wow.</p> <p class="wp-block-paragraph">I love that. That’s awesome. So you’ve had a podcast now for six years, which is a huge accomplishment, and requires a lot of consistency. So tell us a little bit, you know, clearly, you had a mentor who changed your life, and you got to see some positive results, and you wanted to share that on a podcast. But it’s not as simple as just saying, All right, I’m going to share my experience. And here we go. So what were some of the first steps you took when it comes to picking your podcast title, picking who it’s for, like developing the messaging and, and the plan for that? Well,</p> <p class="wp-block-paragraph">I wish I could say it was a linear path, because it totally wasn’t, I had to do a number of reboots, I have a number of failures. I am like, I guess the epitome of that formula sucks up success kind of thing. Because I had just no kind of idea until I got a little bit of a little bit of help. Like I said, I eventually needed a mentor and Shawn to kind of get me into that space where I kind of came down and really niche down to the point where I really understood what was going on. So my initial title for my thing I thought it was was great. </p> <p class="wp-block-paragraph">It was called the wellness ultimatum. So I thought people would just gonna listen to him because of the title, I thought I was gonna get this specific target market of men, and it just never panned out that way, I did get a lot of downloads, but I kind of was all over the place. Because the way that I looked at wellness at the time, I still do I don’t want this credit, though. </p> <p class="wp-block-paragraph">My idea of what wellness is, I thought wellness had to apply to everything you know, so I just need to be financially well, mentally, well, physically, well, spiritually well, and I was taking components of all those things and putting them into a show. So I would get traction but I would never get a true following. And the reason was because I was all over the place. Some people tend to look for specific things and if they expect you To keep presenting those things, they’ll stick with you, knowing what you’re gonna get just like on this show. Your audience knows what they’re going to get, you know, they’re going to get a lot of advice and how they succeed in the wellness space as far as a business owner is going and mindset and stuff that will move them in that direction. </p> <p class="wp-block-paragraph">So you’ll never let them down as far as that goes, because that’s what you present. So, at that time, I just didn’t have that eye understanding. And it wasn’t until I got some mentorship, where a person will say, Yeah, what if you know, you have all these broad topic topics from dating to</p> <p class="wp-block-paragraph">relate to physical fitness was I would have matched comm or in this amount of time matches that thing. So it’s changed a total whole lot. If I want, if they heard you want to be a sponsor for you, and they say, wow, this is a really great show, I want this person to present our product. And then the next show you hear something that has to do with waitlisting, they’re gonna take a pause and say, I’m not gonna really mess with you. Because that’s, I thought you were about this. And this is where my audience lies.</p> <h2 class="wp-block-heading">Realize Your Goals and Objectives</h2> <p class="wp-block-paragraph">So it was one of those things where at that point, I had to kind of figure out, okay, where do I want to go with this. And the truth is Health Coach Academy, which is the name of my podcast really started out of two, two reasons. One was definitely a selfish reason, because I needed some guidance on the business end of entrepreneurialship in the wellness space. </p> <p class="wp-block-paragraph">So I wanted to pick people’s brains who have succeeded in that space like yourself. And, you know, at the time, that was Sean Croxton, and Reed Davis, these guys were guys on my show who were really telling me the business component that I needed. But I also knew that that was a big audience of wellness entrepreneurs who have difficulty getting off the ground. So that’s how I kind of came back and put it all into a definitely more of a niche down market. And then again, I had the consistency of just</p> <p class="wp-block-paragraph">throwing it out there every week. And that was basically how it just eventually caused traction. And that was how I basically do most of my marketing for my business now.</p> <p class="wp-block-paragraph">Nice, nice. So I like a lot of little things I wanted to point out in what you just mentioned. So the first thing is, it really does depend on what are your reasons and goals for starting a podcast. Because if your goal was just to make this a fun hobby, and pick people’s brains, and that alone was was it, then, you know, you could technically have a podcast that covers weightlifting in one episode and another thing in another episode, and you’re just having fun with it. But if your goal is to either number one, monetize it through affiliate marketing, number two, monetize it through sponsorships. Number three, market a program or product through the of your own through your podcast.</p> <p class="wp-block-paragraph">Or number four, build like a tribe or community with a common theme or interest, then you do want to get more specific. And so I like how you turn something that you are facing as an obstacle, and into an opportunity. I did the same thing with my podcasts, I really wanted to get to know more people in my industry, I wanted to get to have an excuse to talk to them. Starting a podcast was really useful for that. And for me, my goal is not necessarily Oh, I want to get sponsorships or whatever. </p> <p class="wp-block-paragraph">But I do want it to bring awareness to my community Health Coach Nation on Facebook, and my coaching and my marketing services and that kind of thing. So it’s been a great, a great avenue for providing value and getting known in my niche or industry. And so that’s my kind of summary of why I started a podcast. So I’d love to hear a little bit about when you started to build up the episodes. How what were some of the steps you had to take to be able to monetize? </p> <h2 class="wp-block-heading">Monetization</h2> <p class="wp-block-paragraph">Like, do you monetize your podcast? And how, how long did that take? Like, tell us a little bit about what you need to think about if that’s your goal? Yeah, definitely. And I think you hit it on the head right away where it’s like you do have to figure out if that is repurpose, and that’s what you want to do. </p> <p class="wp-block-paragraph">So if you are intending on doing that, again, like that, putting yourself in, in that mind frame to say, Okay, these are the kind of people who I really want to target. In other words, affiliate marketing is my main way of getting revenue through the podcast and that means that the guests who I present on the show, have something to offer that they can give me an affiliate commission if any of my people do sign up with them. So it could be something like if the guest has a course, you guess has a supplement that they do or or anything that they’re really selling that you get a percentage of anything that you actually sell, which is very good. </p> <p class="wp-block-paragraph">But again, like unless that person is a fit, and it’s going to be presented in front of the proper audience, there is not going to be a fit for either one. So obviously, the more listeners and downloads that you get, the more opportunities it is to make a decent amount of the people who are you end up influencing to buy a product of one of your guests. But it also has to be in alignment with your community. So again, like in that example of match.com crash.com has some kind of affiliate program I was talking about the New York Knicks is gonna work. </p> <p class="wp-block-paragraph">So it took a little time to get that off the ground. But it doesn’t really need to be something that’s you have a bazillion downloads or anything like that, as long as you have a good amount of followers and a tribe that really benefits from, you know, the recognition that you’ve been presenting them with the value that you give on every podcast, and it doesn’t really have to be that bad. </p> <h2 class="wp-block-heading">Significant Affiliates Equals Significant Returns and Commissions</h2> <p class="wp-block-paragraph">And again, when you do get into some of the higher ticket items, as far as like affiliates, you know, sometimes the return on that commission is really significant. And it’s then it’s just really about a numbers game. So even if you had 1000 downloads a month, and or like 1000 people actually listened to per episode, I should say, even if you’re doing a couple of 5% of that, you know, you’re pretty much doing very well on a program if it’s if you’re getting a commission of say $500 per sale. </p> <p class="wp-block-paragraph">So it’s definitely an avenue that you would be able to take advantage of love that. Yes. And I think one thing I want to point out is that people are gonna say, Well, you know, Joe Rogan, or the goop podcast, if there even is a good podcast, those are really broad, and they talk about all different topics, and they talk to all different people. </p> <p class="wp-block-paragraph">But I think people have to remember that, that’s fine. It’s just a harder route, you have to have huge numbers. And it’s a numbers game for your sponsors. Or for people to really be like, yeah, this is a great thing to, for us to pay this person to be a sponsor or something like that. So if you want the easy route, niche down. If you want to stand out niche down, if you want to compete with Joe Rogan, and Oprah, and you know, all those people with probably millions and millions of downloads, okay, but that’s going to be a little trickier. </p> <p class="wp-block-paragraph">And it’s not to say also that you can’t expand as you grow. Because for example, I probably the first year and a half of my podcast, just had, you know, health coaches, people like that. And now I’m eating more life coaches and other types of coaches who I work with and who listen to my podcast. So one of the other things I wanted to ask you is, when you say, yeah, you have to start to, you know, get the numbers up. Because the conversions for affiliate products is going to be about a numbers game. How do you track? If you have any ideas? </p> <p class="wp-block-paragraph">How do you track how many downloads because podcasts. The tricky thing about it is you can never really know who is listening and see their faces and talk to them directly. So I’ve always had this like. You know, I, I use, I think a site called Chargeable or something like that. To look at my downloads. But it’s so tricky. Because I want to know and and I’d love to hear how you track your your downloads and listeners. Sure, so um, I use one of the podcast distribution companies called Lipson. And Lipson is the host of my podcast. So what happens is when I upload something to Lipson. It distributes it through to iTunes, Stitcher, iHeart Radio, Spotify, all that. </p> <h2 class="wp-block-heading">The Importance of Demographics</h2> <p class="wp-block-paragraph">So in the body of that there’s a place where you can check your statistics. And to your point. I’m actually pretty surprised that they don’t get real specific about demographics. They’ll tell you who’s listening to as far as what countries you’re in your actual hardcore statistics of downloads. But I would figure that in this day and age, it could probably be a lot more capable of tracking down to like. What the demographic of the person. Male female, and then it doesn’t do that. </p> <p class="wp-block-paragraph">So it is really on Lipson in their back end pages that I’m able to check the statistics. I also subscribe to chargable. But it doesn’t, it just kind of shows where you are ranking as opposed to how many people you’re actually getting to download. So that’s the way I do it. I don’t think it’s necessarily service provider. I think a lot of them are especially if you hire one of those kinds of services to distribution. They do provide that so that’s how I get my statistics. Yes, and I should add, I do use anchor for mine.</p> <p class="wp-block-paragraph">And Anchor does say the downloads. But you know it is just it’s interesting because I think that I wish I could just know more about the listeners, right? But tell me a little bit about how did you build up your downloads when you’re a new podcaster? And you know. Where does somebody start when they’re really starting from ground zero, I think that I was definitely fortunate for the fact that I was able to actually exit because, again, I had to reboot. </p> <p class="wp-block-paragraph">So what happened is. Over the course of time, you do have some guests that and that’s one of the other benefits of having a podcast. Is that you do have a lot of healthier conversations with your guests that you haven’t seen. We’ve had conversations off there. We do have like a little bit of a connection. So when I rebooted. I was able to get a couple of guests who were actually really big, from my previous show to kind of come on and help me relaunch. </p> <p class="wp-block-paragraph">And it really is, was one of the things that you do want a guest who actually helps promote your show. Which is just as simple as just shooting it to their email list, or through their social media handles and stuff like that, just so that you can kind of be relevant in that their world and you kind of steal a couple of their, their people are a part of their tribe. So I definitely was able to do that. </p> <p class="wp-block-paragraph">And that, and I always tried to get them to do their best. Or I said, an unofficial promise to promote, you know, just. And again, we’re not saying that you’re going to have to do a Facebook ad for my show. I just please share it with your people. And just like to just kind of reiterate that I also always ask for like a weight rating and or review on iTunes so that my ratings do increase so that people see that I’ve had some traction, and I have a nice amount of ratings, and reviews. And people kind of go through that. They do that as well. </p> <p class="wp-block-paragraph">And I think what happens is too after time. Where people who are in this space, they start seeing your associations with people. And then they kind of say, oh, well, you know, it’s on Hailey’s show here. These are all my shows, they must, you know, they must be somebody. So I you kind of skills, some of their authorship, and that that’s helped me get regain credibility over the top over time. And was able to help me gain listeners along the way. So that’s really like, the definitely the most organic way to do it. </p> <p class="wp-block-paragraph">You obviously can pay for any amount of ads or anything that you want. But that’s really like the biggest organic way that I would do. And guess, you know, just being on other people’s podcasts as well, and just introducing myself to a new audience. It’s also been the most inexpensive way to expand like at least the listenership. So</p> <p class="wp-block-paragraph">I think one of the things too. Just like us have Health Coach Nation, at Healthscope Academy, if you’re a health coaches, you’re probably gonna want to see if you’re interested so that the title does kind of help when it comes to doing that kind of thing, especially if you use your niche appropriately. Right. So make. Sorry about that. Um, so making sure that number one, the title has buzzwords that your ideal client might be searching on iTunes or on Spotify, things like that. Like so for me Health Coach Nation, you, Health Coach Academy, and also making sure your guests are gonna promote the show. And maybe you have a podcast form that they fill out. </p><div class='mailmunch-forms-in-post-middle' style='display: none !important;'></div> <p class="wp-block-paragraph">And maybe there’s a part where they check off? Yeah, yeah, I’ll share it with my email list or my Instagram or whatever. And you can help them to share it with others by providing them with some photos or a clip from the show. Or the link when it goes live. Like setting up a practice of sending it to them and sending some helpful resources for them to share it. The third thing you mentioned was reviews. Getting reviews will help you rank higher or come up more organically in the search on different podcasts apps. So one of the things that I had to learn the hard way. When it comes to getting reviews is that number one, you really have to teach people how to leave a written review on iTunes. Or on whatever platform they’re listening to. It’s really, people don’t naturally get it. </p> <p class="wp-block-paragraph">So I had to I did a contest. You know, and I said, If you leave a review, you will get my free blank. And it was a free gift from my coaching program that I knew my audience would probably want. And all they had to do was send a screenshot of the review they left. They would get the free gift and that really helped drive up the reviews. I also had to give them the instructions to make it easy for them. And then the other thing to think about that you said is when you are picking guests, you have a little bit of a criteria that you guys share the same niche. Or you know that that they are someone who you want to be associated with in in your niche and interest.</p> <p class="wp-block-paragraph">So I love those tips. And the other thing I want to ask you about when it comes to, you know, just improving your podcasts results is, how do you go about sharing? Oh, sorry. One other note, everybody can increase their podcast viewership or also their search engine optimization by having shownotes. That go with the podcast on their website or something like that, where you share the host, the guests name, and you have a little blog that goes with the podcast. And that’s another way to kind of organically get yourself out there in Google, that kind of thing. So. And then the last practice. Just one more thing that I did last year was I made a goal to kind of be on a podcast per week. </p> <p class="wp-block-paragraph">That was really, for a while I did that. And that was really helpful. Because even though in the moment that it goes live, you’re not gonna see huge change. I’ve had people who have heard me on a podcast a year ago, and come to me and say, I, you know, I really liked that. And now I’m ready for marketing support. Now I’m ready for a business coach or whatever. So that’s been really useful. </p> <p class="wp-block-paragraph">And I think it’s important to remember that podcasting is a long term strategy, where over time, it accumulates viewers, it accumulates trust, it accumulates you being found by your ideal client and them coming to you. But it’s not something that immediately you’re going to be like, Oh, my God, I posted one podcast, and all these people checked me. So how do you stay patient? Omar with that? And what? What are some ways that you talk about your podcast or or get it out there on social media?</p> <p class="wp-block-paragraph">You know. I think that it is a long game, like you said, it’s something that again, you have to be passionate about this. You know, you have to be you want to do it, you definitely have to see that as a part of a bigger strategy, and especially when you’re doing this kind of thing. So it can get frustrating, because you said it’s not very, very immediate by any stretch of imagination. </p> <p class="wp-block-paragraph">But I’d say definitely to the point that you would make mentioning earlier. I mean, how many YouTube videos do you stumble upon that are four or five years old. And then all of a sudden, you start watching what this person is doing. But you just you just happen to find them this weekend, you know, it’s one of those things, that podcast has the same kind of thing, because some of the things that are maybe relevant for you at that point wasn’t relevant, or you just weren’t, didn’t stumble upon it at the time. So you definitely get a residual following just by putting it out there and having content available online. So it’s not something that by any stretch of the imagination is one and done. </p> <p class="wp-block-paragraph">And we need to have a bunch of results at that time and that part. Just knowing that it’s just a lot easier to do that you have to you do have to have some enjoyment about this. And you were just talking about like the social media thing, I don’t enjoy the social media thing whatsoever. I love this. This is something I love having conversations with great people like yourself, and really just getting into a conversation. So it’s a lot easier for me to do it. And it’s I know what this is about podcasting. But this is something that you should pick any medium that you feel comfortable or enjoy a little bit. Because it is definitely something that you have to you can’t do this and be grudgingly kick yourself around, because you don’t want to do it. And it’s one of those bad strategies. </p> <p class="wp-block-paragraph">Because it takes time. It’s not something like, again, a little quick post on Instagram, and they take three minutes of your time. There’s a lot that goes into podcasting. And I’m sorry, I missed the second point of your question. No, that’s okay. I think what you just pointed out is a really good point where you’re focusing on what are your strengths? And what do you enjoy and picking that as your platform to really go all in on? And one of the the the second half of my question was, how do you promote your podcast once it’s out? Like, do you post about it on social media? Do you?</p> <p class="wp-block-paragraph">You know, what are some of the things you do? Yeah, like I mentioned that I’m pretty bad to social media thing. Honestly, I have a lot of subscribers and stuff like that. And I guess definitely sends my newsletter. So the people who subscribe to my mailing list so that’s the majority, I noticed is a bad thing. And. I need to actually that’s in this next quarter. I’m actually getting that social media thing down. And actually hiring someone to do it because I’m just, I can ask.</p> <p class="wp-block-paragraph">So I know my downloads will be better. I’m just that’s one of the things that I’m focused on this quarter was all that evolution. So I definitely am moving in that direction next quarter. But again, like you mentioned, social media is fantastic for that. If you do that. You definitely put it out on your mailing list. And you just really once you have the guests on, do their best to help promote and get it out there. But I think for the most part, like you said, getting the ratings and reviews and making sure your show notes are, are good. </p> <p class="wp-block-paragraph">And some people will actually put the transcription on there. It makes the Google rankings go up. I think all those little things that you can just do in the process of podcasting that don’t get you found. And again, like just just a nice title. Something that’s relatable to what you’re the market that you’re trying to get in front of making it easy. like myself, I mentioned earlier, I have two podcasts are the ones called this podcast burns fat. It’s a weight loss podcast, you look, you’re gonna find it.</p> <p class="wp-block-paragraph">And then, yeah, just just in consistency. As long as. And I think everybody does it naturally. Once you stumble upon a podcast, they automatically give me respect to by yesterday, all these episodes where you can sometimes pick a cool town, they got four episodes, he’s like, do I really want to commit to that podcast when they only have four episodes. That’s actually one of the tribes about when you start. If you launch, don’t just launch with one episode have like 10 in the queue. </p> <p class="wp-block-paragraph">So that if you’re doing a weekly show, did I say or 12 in the queue. For the mathematical purposes. You have three months worth of content, and then just release it every week. And then it puts a lot less pressure on you to just search for a guest. If that’s your format of your show, you have a guest and stuff like that. So it makes you feel a little bit better. And again. Like it grows, your actual content where someone stumbles upon this person’s building, I can definitely get with it. It’s almost like any show. You wouldn’t necessarily watch a show, if you only know that it’s gonna last a season.</p> <p class="wp-block-paragraph">People are in the minds, they want to, they want to grow with you, they want to learn more, and they don’t want you to just get up and get cancelled, like Netflix show.</p> <p class="wp-block-paragraph">What happened? Yes, I love that. I that’s such a good do’s and don’ts kind of summary. Because I I was guilty at the beginning of doing one episode at a time. And I would be like, oh, shoot, I have to edit this file next week. You know, and that led to a lot of inconsistency in the first year of my podcast. And I’m glad I still started it. Um, but it was, you know, it was a slow start. And start in perfectly I would give to our I would give that advice to our audience too. </p> <p class="wp-block-paragraph">Because sometimes people will say they want to have a podcast and they’ve been sitting on, you know, 30 episodes for two years, and they’re afraid to launch it. So I would say do it. But at the same time, like Omar said, have a little bit of wiggle room.</p> <p class="wp-block-paragraph">Yeah, take the pressure off. Because you don’t want it to make it seem like oh, frantically just wandering out and trying to get any guests.</p> <p class="wp-block-paragraph">And that’s that’s a problem. So right. And I think one thing I want to share with the audience about some do’s and don’ts and maybe you can you have things to add to this is first as far as I do get yourself out of editing your podcast and like out of the process of launching it and putting it up and doing the show notes and stuff as soon as humanly possible. If you can outsource that and you can just focus on you know connecting with the guests doing the interviews, you are going to love the podcasting process so much more and that was really hard process we need to build and I met it’s not perfect but getting it off my plate was so huge. </p> <p class="wp-block-paragraph">And we do a transcribe for the show notes Now usually. So that makes the show notes a lot easier. And then you know we have a process for getting the bio and the photo from the guest. And a process for you know where to post it when it goes live and all that stuff. So I think that’s one of my biggest advice. That would be my biggest advice to people doing this is you’re going to drive yourself crazy if you’re the editor, the host, the planner, all the things. You’re so right. Because that’s something that I had to get rid of. I mean I was at one point I was like a year and a half behind on my show.</p> <p class="wp-block-paragraph">So because you don’t want you know, it’s like this is the lion’s share of like what you should be doing. Like you said this is what you like to do. This is your area of genius and this is what you want to do all that other stuff. Again not interested like recapping it doing and again like they have people who know how to do it. Great. The graphics, all that kind of stuff that go along with the show notes for itself, or even like getting, if you have someone who actually gets guests for you all that stuff. It makes it easy as you just show up, do your do your thing and it’s it’s done. Editing was a pain in the neck. I didn’t want to do that at all.</p> <p class="wp-block-paragraph">And it’s in I know these sound like costs. But once you start looking into how much it actually costs. It’s really not a big expense, especially what it does for your podcast itself. And just having the opportunity to have a really look professional product. It’s it’s definitely that was great advice. Thank you. Yes. And one of the things that I try to teach in my Zero to Hero Coach Inner Circle is we give up a template for you know how to pitch yourself to podcasts. And you have a PR expert talk about how to get on podcasts. You know, things to make it a little easier to get media exposure. </p> <p class="wp-block-paragraph">One of the things that I like to always do is try to just make the system learn the templates. And whatever easier for clients. And the last thing I want to point out before we end today’s episode is Omar, is there any other dude? Oh, thanks. First, I think one of the biggest takeaways you’ve shared today is that having a podcast can kind of teach you the character building skill and entrepreneurial skill you need of having patience, continuing to be consistent, even if you don’t see immediate results. </p> <p class="wp-block-paragraph">And being able to trust that it will pay off over time. Because like I said, I’ve had people listen to my podcast two years ago. And they they finally you know, sign up as a client or whatever. So that’s one of the hugest takeaways. Is there any other big do’s or don’ts you would tell our listeners before we end today’s episode?</p> <h2 class="wp-block-heading">Mastering Mindset</h2> <p class="wp-block-paragraph">Um, you know, I would like to spin back I said, it’s like a do a dough. And just like the mindset part of it. Kind of you bringing up the Joe Rogan idea. Because I had that conversation with my mentor, I’m like, I want to be like, I want to talk about anything. And he was like, everyone thinks Joe Rogan, just Oprah, that they just see them here. They don’t remember Joe Rogan was doing fear factor. And he was a comedian. Then he was an analyst on MMA. And he has this body of work where he probably took 20,000 followers from each of those different things. </p> <p class="wp-block-paragraph">And now he has a just don’t million people right here. We’re not there. We could get there is something that you have to master something first. It might be. You know, weight loss and like this. That. And then it doesn’t mean that you’re pigeon coop into something for the rest of your life. You actually start expanding and people, as they get to know you they want your opinion on other things. </p> <p class="wp-block-paragraph">And it kind of naturally just grows. And then you know what you could have a bigger audience and a bigger kind of diverse array of topics that you can discuss on something that might be a couple of years down the road. But it is something where I guess, don’t get discouraged by the fact that you’re thinking. If you pick something now, that’s the only thing you got to be talking about for the rest of your life. </p> <p class="wp-block-paragraph">It doesn’t work like that, even to the point of guest podcasts. I’ve been on podcasts that have nothing to do with health and wellness. And they just want to discuss the topic of the day. And, and that’s something that because you are well or known in a specific area, they want to hear what’s your opinion on something else. It’s just the natural, I think human way of interacting. So. I think if that was doing don’t don’t get discouraged by the idea that niching down is such a bad idea. Especially when you’re starting out because it doesn’t it’s not the end all be all to the rest of you.</p> <p class="wp-block-paragraph">Right? Yes, I totally agree with you there. And thank you so much for sharing all of this awesome insights. For our listeners since we did talk about reviews today if you do like the Health Coach Nation podcast and you want to give Omar on Health Coach Academy. If you want to send us both a little written review we would very much appreciate it. And Omar tell everybody where they can connect with you. </p> <p class="wp-block-paragraph">Yeah, My easiest way to get connected is on my cover match.com. And then you can get to listen to the Health Coach Academy podcast there. You also can listen to this podcast birds bat which I hosted with Dr. Lloyd Shamak is obviously a weight loss show. We touch about all kinds of diet fads. We, we call ourselves at least my needs more specifically we’re like diet agnostic. And. We don’t necessarily believe in one things exclusively. We have all types of guests from plant based diet is the worst where you take it and run with it. </p> <p class="wp-block-paragraph">We’re very much just want to put information we get a little healthier in that world out there. But you know. My Coronavirus calm is where I can reach out and connect to me on social media. And that any of the pockets that I love that yes. And I love that your podcast covers at all and they can take what’s useful.</p> <p class="wp-block-paragraph">It’s not and you know, make their own choices. And I think that’s important in the world of information overload. And so thank you so much for coming on the show and we’ll talk soon. My pleasure. Thanks for having me. Have a great day. You too.</p> <h2 class="wp-block-heading">About Omar Cumberbatch</h2> <p class="wp-block-paragraph">Omar Cumberbatch, is a Professional Health Coach and Podcaster who received his training from the Institute for Integrative Nutrition (IIN), where he was trained in more than one hundred dietary theories and studied a variety of practical lifestyle coaching methods. For over a decade he studied hundreds of different nutritional theories navigating through the world of contradictory dietary and exercise advice. During this time he experienced firsthand how challenging it was to devise his own dietary plan. Omar was able to confront this struggle by changing his approach to incorporate a holistic lifestyle approach. He then decided to become a health counselor to fulfill his passion for working with individuals who struggle with similar obstacles and are motivated to change.</p> <p class="wp-block-paragraph">He is the host of the podcast <a href="https://www.omarcumberbatch.com/hca-podcast/" target="_blank" rel="noreferrer noopener">The Health Coach Academy</a> and the co-host of <a href="https://www.omarcumberbatch.com/podcast/" target="_blank" rel="noreferrer noopener">This Podcast Burns Fat</a>!</p> <h2 class="wp-block-heading">Resources</h2> <ul class="wp-block-list"><li><a style="word-spacing: normal;" rel="noreferrer noopener" href="https://www.haileyrowe.com/strategy-call/" target="_blank">Complimentary Business Consult</a></li><li><a aria-label=" Health Coach Nation: Marketing, Business, & Mindset for Health Coaches (opens in a new tab)" style="word-spacing: normal;" rel="noreferrer noopener" href="https://www.facebook.com/groups/healthcoachnation/" target="_blank">Health Coach Nation: Marketing, Business, & Mindset for Health Coaches </a></li></ul> <p class="wp-block-paragraph"><strong>You can find Omar on his website <a href="https://www.omarcumberbatch.com/" target="_blank" rel="noreferrer noopener">here</a>.</strong></p> <p class="wp-block-paragraph"><strong><strong>Find Omar on Social Media:</strong> <a href="https://www.facebook.com/healthcoachacademy" target="_blank" rel="noreferrer noopener">Facebook </a></strong> and <strong><a href="https://www.instagram.com/coachomar.hca/" target="_blank" rel="noreferrer noopener">Instagram</a></strong></p> <div class='mailmunch-forms-after-post' style='display: none !important;'></div></div><div class="post-meta wf-mobile-collapsed"><div class="entry-meta"><a class="author vcard" href="https://www.haileyrowe.com/author/hailey-rowe/" title="View all posts by Hailey Rowe" rel="author">By <span class="fn">Hailey Rowe</span></a><a href="https://www.haileyrowe.com/2021/07/09/" title="10:00 am" class="data-link" rel="bookmark"><time class="entry-date updated" datetime="2021-07-09T10:00:00-05:00">July 9, 2021</time></a></div></div><div class="single-share-box"> <div class="share-link-description">Share this post</div> <div class="share-buttons"> <a class="facebook" href="http://www.facebook.com/sharer.php?u=https%3A%2F%2Fwww.haileyrowe.com%2Fbrand%2F&t=Brand+Exposure+With+Omar+Cumberbatch" title="Facebook" target="_blank" ><span class="soc-font-icon"></span><span class="social-text">Share on Facebook</span><span class="screen-reader-text">Share on Facebook</span></a> <a class="twitter" href="https://twitter.com/share?url=https%3A%2F%2Fwww.haileyrowe.com%2Fbrand%2F&text=Brand+Exposure+With+Omar+Cumberbatch" title="Twitter" target="_blank" ><span class="soc-font-icon"></span><span class="social-text">Tweet</span><span class="screen-reader-text">Share on Twitter</span></a> <a class="pinterest pinit-marklet" href="//pinterest.com/pin/create/button/" title="Pinterest" target="_blank" data-pin-config="above" data-pin-do="buttonBookmark"><span class="soc-font-icon"></span><span class="social-text">Pin it</span><span class="screen-reader-text">Share on Pinterest</span></a> <a class="google" href="https://plus.google.com/share?url=https%3A%2F%2Fwww.haileyrowe.com%2Fbrand%2F&title=Brand+Exposure+With+Omar+Cumberbatch" title="Google+" target="_blank" ><span class="soc-font-icon"></span><span class="social-text">Share on Google+</span><span class="screen-reader-text">Share on Google+</span></a> <a class="linkedin" href="https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.haileyrowe.com%2Fbrand%2F&title=Brand%20Exposure%20With%20Omar%20Cumberbatch&summary=&source=Hailey%20Rowe" title="LinkedIn" target="_blank" ><span class="soc-font-icon"></span><span class="social-text">Share on LinkedIn</span><span class="screen-reader-text">Share on LinkedIn</span></a> <a class="whatsapp" href="https://api.whatsapp.com/send?text=Brand%20Exposure%20With%20Omar%20Cumberbatch%20-%20https%3A%2F%2Fwww.haileyrowe.com%2Fbrand%2F" title="WhatsApp" target="_blank" data-action="share/whatsapp/share"><span class="soc-font-icon"></span><span class="social-text">Share on WhatsApp</span><span class="screen-reader-text">Share on WhatsApp</span></a> </div> </div><nav class="navigation post-navigation" role="navigation"><h2 class="screen-reader-text">Post navigation</h2><div class="nav-links"><a class="nav-previous" href="https://www.haileyrowe.com/coaching-industry/" rel="prev"><i class="icomoon-the7-font-the7-arrow-29-3" aria-hidden="true"></i><span class="meta-nav" aria-hidden="true">Previous</span><span class="screen-reader-text">Previous post:</span><span class="post-title h4-size">Coaching Industry Warning: How to Win in Business</span></a><a class="nav-next" href="https://www.haileyrowe.com/peterradcliffe/" rel="next"><i class="icomoon-the7-font-the7-arrow-29-2" aria-hidden="true"></i><span class="meta-nav" aria-hidden="true">Next</span><span class="screen-reader-text">Next post:</span><span class="post-title h4-size">Peter Radcliffe’s Advice to Get Out of Your Own Way & Crush Your Business Mindset</span></a></div></nav><div class="single-related-posts"><h3>Related Posts</h3><section class="items-grid"><div class=" related-item"><article class="post-format-standard"><div class="mini-post-img"><a class="alignleft post-rollover" href="https://www.haileyrowe.com/visibility-challenge/" aria-label="Post image"><img class="preload-me" src="https://www.haileyrowe.com/wp-content/uploads/2026/10/hr10162026-110x80.jpg" srcset="https://www.haileyrowe.com/wp-content/uploads/2026/10/hr10162026-110x80.jpg 110w, https://www.haileyrowe.com/wp-content/uploads/2026/10/hr10162026-220x160.jpg 220w" sizes="110px" width="110" height="80" alt="Visibility Challenge" /></a></div><div class="post-content"><a href="https://www.haileyrowe.com/visibility-challenge/">Visibility Challenge: Questions to Navigate Fear</a><br /><time class="text-secondary" datetime="2026-10-16T10:00:00-05:00">October 16, 2026</time></div></article></div><div class=" related-item"><article class="post-format-standard"><div class="mini-post-img"><a class="alignleft post-rollover" href="https://www.haileyrowe.com/plate/" aria-label="Post image"><img class="preload-me" src="https://www.haileyrowe.com/wp-content/uploads/2026/10/hr10142026-110x80.png" srcset="https://www.haileyrowe.com/wp-content/uploads/2026/10/hr10142026-110x80.png 110w, https://www.haileyrowe.com/wp-content/uploads/2026/10/hr10142026-220x160.png 220w" sizes="110px" width="110" height="80" alt="Plate" /></a></div><div class="post-content"><a href="https://www.haileyrowe.com/plate/">Will Coaching Add MORE to My Plate? What to Know if You Feel Strapped for Time</a><br /><time class="text-secondary" datetime="2026-10-14T10:00:00-05:00">October 14, 2026</time></div></article></div><div class=" related-item"><article class="post-format-standard"><div class="mini-post-img"><a class="alignleft post-rollover" href="https://www.haileyrowe.com/waiting/" aria-label="Post image"><img class="preload-me" src="https://www.haileyrowe.com/wp-content/uploads/2026/10/hr1092026-110x80.jpg" srcset="https://www.haileyrowe.com/wp-content/uploads/2026/10/hr1092026-110x80.jpg 110w, https://www.haileyrowe.com/wp-content/uploads/2026/10/hr1092026-220x160.jpg 220w" sizes="110px" width="110" height="80" alt="Waiting" /></a></div><div class="post-content"><a href="https://www.haileyrowe.com/waiting/">Waiting ‘til you can fully commit (& Why That Doesn’t Work in Business)</a><br /><time class="text-secondary" datetime="2026-10-09T10:00:00-05:00">October 9, 2026</time></div></article></div></section></div> </article> </div><!-- #content --> <aside id="sidebar" class="sidebar bg-under-widget"> <div class="sidebar-content widget-divider-off"> <section id="presscore-blog-categories-2" class="widget widget_presscore-blog-categories"><div class="widget-title">Categories</div><ul class="custom-categories"> <li class="first cat-item cat-item-1042"><a href="https://www.haileyrowe.com/category/coaching/" title="View all posts filed under Coaching"><span class="item-name">Coaching</span><span class="item-num">(48)</span></a> </li> <li class="cat-item cat-item-826"><a href="https://www.haileyrowe.com/category/learn/" title="View all posts filed under Learn"><span class="item-name">Learn</span><span class="item-num">(587)</span></a> </li> <li class="cat-item cat-item-1048"><a href="https://www.haileyrowe.com/category/marketing/" title="View all posts filed under Marketing"><span class="item-name">Marketing</span><span class="item-num">(115)</span></a> </li> <li class="cat-item cat-item-320"><a href="https://www.haileyrowe.com/category/personal-development/" title="View all posts filed under Personal Development"><span class="item-name">Personal Development</span><span class="item-num">(363)</span></a> </li> <li class="cat-item cat-item-319"><a href="https://www.haileyrowe.com/category/podcast/" title="View all posts filed under Podcast"><span class="item-name">Podcast</span><span class="item-num">(493)</span></a> </li> <li class="cat-item cat-item-1"><a href="https://www.haileyrowe.com/category/uncategorized/" title="View all posts filed under Uncategorized"><span class="item-name">Uncategorized</span><span class="item-num">(50)</span></a> </li> </ul></section><section id="presscore-blog-posts-2" class="widget widget_presscore-blog-posts"><div class="widget-title">Recent Posts</div><ul class="recent-posts round-images"><li><article class="post-format-standard"><div class="mini-post-img"><a class="alignleft post-rollover" href="https://www.haileyrowe.com/visibility-challenge/" aria-label="Post image"><img class="preload-me" src="https://www.haileyrowe.com/wp-content/uploads/2026/10/hr10162026-40x40.jpg" srcset="https://www.haileyrowe.com/wp-content/uploads/2026/10/hr10162026-40x40.jpg 40w, https://www.haileyrowe.com/wp-content/uploads/2026/10/hr10162026-80x80.jpg 80w" sizes="40px" width="40" height="40" alt="Visibility Challenge" /></a></div><div class="post-content"><a href="https://www.haileyrowe.com/visibility-challenge/">Visibility Challenge: Questions to Navigate Fear</a><br /><time class="text-secondary" datetime="2026-10-16T10:00:00-05:00">October 16, 2026</time></div></article></li><li><article class="post-format-standard"><div class="mini-post-img"><a class="alignleft post-rollover" href="https://www.haileyrowe.com/plate/" aria-label="Post image"><img class="preload-me" src="https://www.haileyrowe.com/wp-content/uploads/2026/10/hr10142026-40x40.png" srcset="https://www.haileyrowe.com/wp-content/uploads/2026/10/hr10142026-40x40.png 40w, https://www.haileyrowe.com/wp-content/uploads/2026/10/hr10142026-80x80.png 80w" sizes="40px" width="40" height="40" alt="Plate" /></a></div><div class="post-content"><a href="https://www.haileyrowe.com/plate/">Will Coaching Add MORE to My Plate? What to Know if You Feel Strapped for Time</a><br /><time class="text-secondary" datetime="2026-10-14T10:00:00-05:00">October 14, 2026</time></div></article></li><li><article class="post-format-standard"><div class="mini-post-img"><a class="alignleft post-rollover" href="https://www.haileyrowe.com/waiting/" aria-label="Post image"><img class="preload-me" src="https://www.haileyrowe.com/wp-content/uploads/2026/10/hr1092026-40x40.jpg" srcset="https://www.haileyrowe.com/wp-content/uploads/2026/10/hr1092026-40x40.jpg 40w, https://www.haileyrowe.com/wp-content/uploads/2026/10/hr1092026-80x80.jpg 80w" sizes="40px" width="40" height="40" alt="Waiting" /></a></div><div class="post-content"><a href="https://www.haileyrowe.com/waiting/">Waiting ‘til you can fully commit (& Why That Doesn’t Work in Business)</a><br /><time class="text-secondary" datetime="2026-10-09T10:00:00-05:00">October 9, 2026</time></div></article></li></ul></section> </div> </aside><!-- #sidebar --> </div><!-- .wf-container --> </div><!-- .wf-wrap --> <div id="site-footer" class="site-footer"> <div id="footer-1" class="footer-1 widget-area"> <div id="media_image-2" class="widget widget_media_image"><a href="https://www.haileyrowe.com"><img width="485" height="182" src="https://www.haileyrowe.com/wp-content/uploads/2019/03/haileyrowe-logo-485x182.png" class="image wp-image-39990 attachment-large size-large" alt="" style="max-width: 100%; height: auto;" decoding="async" loading="lazy" srcset="https://www.haileyrowe.com/wp-content/uploads/2019/03/haileyrowe-logo-485x182.png 485w, https://www.haileyrowe.com/wp-content/uploads/2019/03/haileyrowe-logo-300x113.png 300w, https://www.haileyrowe.com/wp-content/uploads/2019/03/haileyrowe-logo-600x225.png 600w, https://www.haileyrowe.com/wp-content/uploads/2019/03/haileyrowe-logo.png 680w" sizes="auto, (max-width: 485px) 100vw, 485px" /></a></div> </div> <div id="footer-2" class="footer-2 widget-area"> <div id="text-5" class="widget widget_text"> <div class="textwidget"><ul> <li><a href="https://www.haileyrowe.com/about/">ABOUT HAILEY</a></li> <li><a href="/blog">BLOGS & PODCASTS</a></li> <li><a href="/coaching">WORK WITH ME</a></li> <li><a href="/coaching">CLIENT WINS</a></li> </ul> </div> </div></div> <div id="footer-3" class="footer-3 widget-area"> <div id="text-6" class="widget widget_text"> <div class="textwidget"><ul> <li><a href="https://www.haileyrowe.com/contact/">CONTACT</a></li> <li><a href="https://www.haileyrowe.com/legal-disclaimer/">LEGAL DISCLAIMER<br /> </a></li> <li><a href="https://www.haileyrowe.com/affiliate-disclosure/">AFFILIATE DISCLOSURE<br /> </a></li> <li><a href="https://www.haileyrowe.com/privacy-policy/">PRIVACY POLICY</a></li> </ul> </div> </div></div> <div id="footer-4" class="footer-4 widget-area"> <div id="nav_menu-2" class="widget widget_nav_menu"><h2 class="widgettitle">CONNECT WITH ME</h2><div class="menu-social-menu-container"><ul id="menu-social-menu" class="menu"><li id="menu-item-39993" class="podcast menu-item menu-item-type-custom menu-item-object-custom menu-item-39993"><a target="_blank" href="https://itunes.apple.com/us/podcast/health-coach-nation/id1305968926?mt=2">PODCAST</a></li> <li id="menu-item-39992" class="instagram menu-item menu-item-type-custom menu-item-object-custom menu-item-39992"><a target="_blank" href="https://www.instagram.com/hailey_rowe">INSTAGRAM</a></li> <li id="menu-item-39994" class="youtube menu-item menu-item-type-custom menu-item-object-custom menu-item-39994"><a target="_blank" href="http://www.youtube.com/haileyrowe">YOUTUBE</a></li> <li id="menu-item-39995" class="facebook menu-item menu-item-type-custom menu-item-object-custom menu-item-39995"><a target="_blank" href="https://www.facebook.com/haileyrowecoach">FACEBOOK</a></li> <li id="menu-item-47821" class="facebook menu-item menu-item-type-custom menu-item-object-custom menu-item-47821"><a target="_blank" href="https://facebook.com/groups/themarketinghubgroup">FACEBOOK GROUP</a></li> <li id="menu-item-39996" class="twitter menu-item menu-item-type-custom menu-item-object-custom menu-item-39996"><a href="https://www.twitter.com/hailey_rowe">TWITTER</a></li> </ul></div></div></div> </div> </div><!-- #main --> <!-- !Footer --> <footer id="footer" class="footer solid-bg"> <!-- !Bottom-bar --> <div id="bottom-bar" class="solid-bg logo-center" role="contentinfo"> <div class="wf-wrap"> <div class="wf-container-bottom"> <div class="wf-float-right"> <div class="bottom-text-block"><p>COPYRIGHT © HAILEY ROWE <img src="https://www.anchoreddesign.com/anchor.svg" width="16" class="footericon" /> WEBSITE BY <a href="https://www.anchoreddesign.com" target="_blank">ANCHORED DESIGN</a></p> </div> </div> </div><!-- .wf-container-bottom --> </div><!-- .wf-wrap --> </div><!-- #bottom-bar --> </footer><!-- #footer --> <a href="#" class="scroll-top"><span class="screen-reader-text">Go to Top</span></a> </div><!-- #page --> <div style="display: none;"><div id="boxzilla-box-40300-content"><div class="row"> <div class="col-lg-6"><img class="alignnone size-full wp-image-40078" src="https://www.haileyrowe.com/wp-content/uploads/2019/03/ebook-haileyrowe.png" alt="" width="1169" height="978" /></div> <div class="col-lg-6"> <h4>FREE NICHE MARKETING TRAINING: BOOK YOUR DREAM CLIENTS</h4> <h6>Get ready to rock your niche, elevator pitch, and Instagram bio!</h6> <div class="kartra_optin_containera87ff679a2f3e71d9181a67b7542122c"></div> <script src="https://app.kartra.com/optin/39tlbhjxkKYf"></script> </div> </div> </div></div><script type="speculationrules"> {"prefetch":[{"source":"document","where":{"and":[{"href_matches":"/*"},{"not":{"href_matches":["/wp-*.php","/wp-admin/*","/wp-content/uploads/*","/wp-content/*","/wp-content/plugins/*","/wp-content/themes/dt-the7-child/*","/wp-content/themes/dt-the7/*","/*\\?(.+)"]}},{"not":{"selector_matches":"a[rel~=\"nofollow\"]"}},{"not":{"selector_matches":".no-prefetch, .no-prefetch a"}}]},"eagerness":"conservative"}]} </script> <div id="popup-box-pro-gfcr-1" class="popupally-pro-overlay-1-fluid_abdess popup-click-close-trigger-1"><div class="popupally-pro-outer-full-width-1-fluid_abdess"><div class="popupally-pro-outer-1-fluid_abdess"><form action="#" method="post" sejds-popupally-pro-anti-spam-uengs="hts/apkrr.o/rcs/d_ed3tbjkY" qweokgj-popupally-pro-anti-spam-mwhgser="tp:/p.atacmpoesadla/9lhxKf" popupally-pro-popup="1" class="popupallypro-signup-form-sijfhw popupally-pro-inner-1-fluid_abdess"><input id="popupally-fluid-1-fluid_abdess-2" type="email" name="email" required="required" class="popupally-fluid-content-element" placeholder="Email Address" /><input id="popupally-fluid-1-fluid_abdess-3" type="text" name="first_name" class="popupally-fluid-content-element" placeholder="First Name" /><input id="popupally-fluid-1-fluid_abdess-5" type="text" class="popupally-fluid-content-element" placeholder="Last Name" /><input id="popupally-fluid-1-fluid_abdess-4" type="submit" class="popupally-fluid-content-element popupally-pro-form-submit" value="Let's Do This!" /></form><div title="Close" class="popupally-pro-close popup-click-close-trigger-1"></div></div></div></div> <!-- GTM Container placement set to footer --> <!-- Google Tag Manager (noscript) --> <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-MW5FV3L" height="0" width="0" style="display:none;visibility:hidden" aria-hidden="true">
