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Building a Wellness Business: From Personal Recovery Story to a Scalable Coaching Practice
In this episode, Health Coach Nation Podcast Host, Hailey Rowe chats with Miguel Bautista, founder of CFS Recovery, to discuss what it really takes when it comes to successfully building a wellness business. After overcoming his own battle with chronic fatigue syndrome and severe nervous system dysregulation, Miguel turned his personal recovery journey into a global coaching program that has helped over 2,000 clients across 50 countries. Together, they explore the challenges of scaling a wellness practice, creating systems, avoiding burnout, building an audience through content, and turning personal experience into a sustainable business that helps more people.
In this episode, you’ll learn…
- Miguel’s journey to building a wellness business successfully
- How to manage the “trust recession” in the coaching industry
- How Miguel managed to create 15 videos per week for YouTube
- Tips for building a wellness business & group program
- What to do when self-doubt, impatience, and other mindset blocks come up
Key Quotes from This Episode
- “I learned from getting sick that, hey, I can’t do this all myself. Let’s build a strong team and a proper system so this can actually scale and reach all the people it needs to.” -Miguel Bautista
- “The biggest hurdle to growth is just simply bandwidth.” -Miguel Bautista
About Miguel Bautista
Miguel Bautista is the founder of CFS Recovery, a global recovery program helping people overcome Chronic Fatigue Syndrome, Long Covid, fibromyalgia, and related nervous system-driven conditions. After struggling with severe unexplained symptoms himself, Miguel developed a practical recovery approach centered on nervous system regulation, behavioral recalibration, and long-term stability. Today, CFS Recovery has helped thousands of people worldwide make meaningful progress toward rebuilding their health, function, and independence.
Links & Resources
- Miguel’s Website
- Miguel’s Instagram
- Miguel’s LinkedIn
- Miguel’s YouTube
- Miguel’s TikTok
- Miguel’s Client Transformations
- Miguel’s Recovery Interviews
- Free Client Attraction Consult
- Online Visibility & Client Attraction With LinkedIn
- How to Scale your Coaching Business by Outsourcing with Nate Hirsh
Disclaimer
The advice given on this episode does not qualify as financial, medical, health, legal, or investing advice. Make choices at your own risk.







