Growing Your Business with Clubhouse Lead Generation
In this episode Fathiya Fouessnie and I discuss how to grow your business with Clubhouse Lead Generation.
By listening to this episode you will learn how the Clubhouse Lead generation will successfully help you.
0:02
All Things Clubhouse
Today we are talking to Fatima here who is an expert on all things clubhouse. Expanding your online authority and brand. So she has been going live on clubhouse every day for quite a while now. I personally am excited to learn from her because clubhouse is one of those things. Where I almost jumped on the bandwagon. You know what priorities and I got to focus. I did not, which I don’t know, if I’m, I’m sure I’m majorly missing out. But I want to learn from her. I want you guys to learn from her.
And we’re gonna get started. So first the Tia, tell us what you do and how you got into what you do today. Hi, Hailey, thank you so much for having me here. I’m really excited. And I’ve been listening to your podcast like every single morning like from when I find it out. And I really love a lot of things about like intermittent fasting, like the interviews that you had. I was like really enjoying it. So I’m so happy to be on your podcast.
Yeah. So, to begin, my name is Katia, as Hailey just said. And I’m a marketing and business strategist. So basically, I help female entrepreneurs launch and scale their businesses. Also create automations and systems in order to have a more sustainable business. And my passion lies a lot on building authority online, through podcasting and other platforms. And yeah, so everything that Hailey said, like, you know, is literally what I do.
I’m all or I’m very passionate about, you know, kind of building that presence online. Positioning yourself on the market the right way. And I feel like clubhouse is the latest trend. But I didn’t jump on clubhouse, just because it was the latest trend. And everybody was excited about it. I choose clubhouse because I love creating audio type of content. And that’s why I have a podcast. So I was very intentional with the decision that I was making. Because I don’t want to be so active on Instagram, creating content that is naturally searchable.
And that not necessarily reach to all my audience. I was just like, I’m making a strategic decision here. So since I love audio, it makes sense for me to be on clubhouse since it’s a voice only app. And it’s a great way to build my authority and actually have the position myself as someone that can help my audience out. And I feel like through your voice, you can actually make a bigger impact than sharing pictures, and all this stuff.
Strategic Decisionmaking
So, it was literally a very strategic decision. I don’t believe everybody should be on clubhouse, I believe like, especially if you’re a business, you need to make a decision and do something that is in line with who you are.If you love writing blogs, don’t think just because clubhouse is like trendy there. And everybody’s excited about it. You need to jump on it. So I just wanted to make that you know, Claire from the beginning because I believe important. Yes, totally. And I completely agree. One of the things I always talk about with my clients is what are your strengths? What do you like to do and let’s start there and knock down on what you’re good at.
Now, the other things, you know, when you don’t like certain things, and you still feel like you want to have that as a strategy, you can always outsource or build systems or learn it. But let’s start with simple right. So one of the things when it comes to clubhouse first just let’s just say what it is. It’s an audio based app.
We’re kind of like there’s a bunch of different conference rooms, but it’s all in this one app for iPhones and androids I don’t think can have clubhouse yet right? In a moment. Okay, so how did you go about promoting a clubhouse doing it like getting clients from it and leads from it because I know that that’s a big, a big avenue for you. Yeah, I literally got my first client on clubhouse after two days that signed up. So it was just very, I went to clubhouse.
Literally, I literally bought my clubhouse invitation. I’ll be clear on that. So basically, I wanted to kind of jump on this train because I was thinking, I love podcasting. And I’m looking for something that is similar to podcasting, but that will allow me to engage my audience in a better way. So I found out about clubhouse and that week that found about clubhouse I was just like, I want to be on this platform.
So basically I reached out on Facebook, I joined few groups and I was just like, you know, I’m gonna give you an exchange, of course, a marketing consultation. If you give me a clubhouse invite. So literally that’s how I got my invite got on clubhouse. The first thing I did was to write a bio like before I even go on clubhouse I wrote a very long bio, that literally went through everything that I do, who I am, what I stand for, what I’m passionate about how I can help you know the people who connect
The Algorithm
5:00
With me, and different call to actions, so I feel like when you’re getting on clubhouse that’s so important. Because clubhouse algorithm works through keywords just like podcasting and, and other platforms. I wanted to make sure that I’m positioning myself like you know that people know who I am before connected with me, that was very important to me. Yes, I joined and the next day, I joined literally on the 30th of December The next day, a lady contacted me and said, you know, she was looking for someone in marketing, and I popped up.
So, that was like a wake up call for me. And I was just like, okay, that’s interesting. So she reached out to me on Instagram, then we had a wedding, a discovery, call a strategy, call, whatever you call it. And then she was she ended up being my client, literally two days after I signed up on clubhouse. So that literally made me open my eyes. And I was just like, okay, maybe I need to put in more effort into into clubhouse. So I started running rooms, like straightaway, I literally joined few rooms just to see what people were doing.
Starting Your Own Room
But I didn’t want to be influenced by you know what other people were doing. So I literally jumped and started my own room, and just went with it. And what I believe is important in clubhouse is to show up and not expect nothing. I’m a huge fan of giving, giving, giving. And I think like this platform is like you know, literally in line with what I am and who I am. You can just go there and have conversation like you were saying before, on other platforms, you can outsource clubhouse, you have to show up. And that’s what I love.
It doesn’t matter who you are on clubhouse, you have to show up and kind of talk for yourself because nobody can do it for you. And you can’t outsource it. So yeah, I really love the platform. And if you want me to jump into some tips that can help like you know, your listeners to kind of show a bet on cop house, I can jump into that. Yes, so you got somebody who reached out to you two days after before you’ve even done a room on club have actually done a room. Okay, so
7:08
let’s just define that. For everybody who’s very new to clubhouse, it means that you basically start, it’s almost like if I was going live on Facebook Live, I started my facebook live on. It’s like you start a room, and people can go hop in, if they’re interested in the topic, you give it a title, and then can happen. So how do people just organically find your room? How does that work? And do you recommend doing rooms by yourself?
Or having a room with a lot of people that are co hosting it with you? Like how does that whole process work? And then we’ll get into, you know, titles and tags, and things like that. Okay, yeah, so basically, I ran my first name by myself. And only one person joined this day to the end by gave my all because I was literally planning to do the to do the room.
So it didn’t matter if it was one person or two people or, you know, so I just literally when we were I wanted to talk about, we were just literally one person, it was terribly embarrassing, because we’re all used to kind of this thought that I’m gonna do something, it has to be big, there has to be a lot of people and stuff like that. So it was just like a little bit like, you know, and it’ll be scary. And it is a little bit embarrassing, because just like I’m in a room with one person, but it was absolutely okay, because the second time that I did it, I had 15 people on it.
And then the third time that I did it, I had a six hour room with more than 500 people joining. So I was just like, I was just like, you know what, if I didn’t do that first room, I wouldn’t have get to where I am today. And today I have a club with more than 10 k people and stuff like that. But yeah, going back to what you were saying moderating a room.
How to Be Courageous and Bold
So I’ll just say, you know, when you’re just getting started and you’re a little bit scared, that’s absolutely normal, join other other rooms and go on stage, you need to have that courage to go on stage Alice, don’t start your own room, like straightaway, maybe you need some time to kind of adjust going other rooms that have topics that you’re interested in, and then jump on stage, either ask questions or you know, comment on what someone else is saying, or you know, add some value.
So I think like that’s the place to get started with. Once you go a little bit more comfortable with them, then you can go ahead and start a room. And to be honest, it is good to collaborate with other people so that you know you kind of have that different perspective come in coming in the conversation, but it’s not unless like you know, it’s not a necessity for my experience is not necessary is not sad because you have more people as moderators, you’re gonna have more people in the room is not necessarily said. It just depends on like, you know, what is your goal for the room, so I’ll just start with that. So if your goal for the room, you’re creating a room, maybe because you want to generate leads for your business.
10:00
Then you can maybe create a room around one of your lead magnets. So you can have a conversation with their audience, you can help them through a q&a session. And then you can direct them to your lead magnet so that you know, you literally help them completely, it’s a full kind of
10:16
support that they’re getting there. So that one is a type of room that you can do by yourself. But if you may be looking to run a room where you are doing a masterclass about a certain topic. Then it’s good to have different people. Maybe if you are into marketing, get someone that’s very focused into cells. Or getting someone that is the into Instagram marketing. Or Tik Tok marketing, and then you get the different kind of perspective. And you know, you all kind of coming together and you complete each other. But I don’t recommend doing the room with someone that is in your same industry. Because I don’t think you really benefit from that. And I go in certain rooms. And I’m just like, you can see people competing too. About like, who is going to talk more than the other or things like that.
Collaborations with Clubhouse
So I just always think like, you should think about how you guys complement each other. And, how you can support each other. Because I think that’s a very, very important thing. When you go on stage you want to make the other person that is on stage with you feel important. And feel like you know, they have space on the stage. Not because you’re you’re hosting the room, you need to have that whole presence, kind of like you need to kind of take over the room. But it is actually a collaboration just like me right now on this podcast. You asked me questions, I talked back and I give you the chance to kind of say what you want to say as well. So I feel like that is important.
11:38
Yes, these are great tips. So did how does the algorithm work though? Does somebody have to be following you to be able to see your rooms? Or do you come up organically based on certain topics that somebody you know, in clubhouse is like, interested in like, how does the feed? Or how does the rooms get out there? Yeah, so at the beginning, it used to be like you have to follow someone to see rooms, but now they just introduce interest.
So if you’re interested in, in in business topics, you might see organically business rules popping up. But the most important way or the most, the main way you can curate kind of your hallway, that’s kind of your feed is by following people who you’re interested in, or people who you heard speaking before, and they talk about things that you’re interested in. So yeah, that’s the way that you can kind of get those topics in front of you. Or your friends can be in those rooms. And you can see which rooms they’re in and you can join them. So people who are following, if they’re following someone else, and they are into this room, maybe talking about parenting, and you see the room that they are in the room, you can literally join through them.
Having a Successful Room
12:52
Cool. Okay, so now let’s talk about tips to have a successful clubhouse room and topic and, you know, journey. What do you do to follow up? What do you do? You know, tell me all about all the tips. Yeah. So I’d say start with your bio, your bio is so important, especially the free the first three lines, because every time someone taps on your on your profile, that’s what they see. They see like who you are.
What’s the Specialty
And that’s where you want to start with who you are, how you can help people and what you are specialized in. Those are the three like main things that I would start with, because that’s what people are interested in seeing. They’re checking your bio, because they want to know what’s in it for me, like you know, that’s literally what they want to know, they don’t want to know about.
Other stuff, to be honest, is not Tinder, it just clubhouse. If you’re if your intention is business, like I believe that’s what we’re talking about here, you need to be very, very clear on what you want them to do and what you want them to see first. Go on and write about who you are, how you can help them and where you’re specialized in. Those are the three things that you want to start with.
Then you want to also add call to actions, how they can get in touch with you, what you can offer and everything that you’re passionate about. Why are you on clubhouse, since clubhouse doesn’t have any limit in bio so you can literally go on any achievement, any places you’ve been featured, you can add everything at the bottom. But the first three things has to be what’s in it for your potential client or someone that want to collaborate with you.
14:30
And then something that Yeah, I’m sorry. I mean, am I interrupting you? No, no, I had a delay. So that sounds awesome. So first set up your bio, okay, then what what are you doing? Yeah, and within your bio, make sure that you’re adding keywords that are within your industry. So if you’re into marketing, make sure that you’re adding marketing, he has to be there because that’s how people find you through keywords. So people are looking for psychotherapists, they’re looking for marketing strategies they’re looking for in SEO
SEO and Keywords
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PR. So keywords plays a very, very important role when it comes to clubhouse. So you want to add as many keywords related to what you do, obviously, you want to be like, you know, intentional how you’re putting them while you’re writing. Then now obviously, the next step will be speaking on stage. This can be very, very scary. A single day basis, every time I’m running rooms, people are just like, you know, I’m so scared to come on stage.
But then when they come, they’re just like, okay, it’s not as scary. So don’t be scared and try and push yourself to go on stage. Because the stage is literally your spotlight is literally like being on a stage outside, like, you know, when you’re, when you’re in a conference and you’re on stage, that’s literally what it is. So getting yourself on stage will give you the exposure that you need, will give you like that credibility as well that you need.
So it’s very important to push yourself and go on stage so that people can check you out. And also obviously run rooms. But what I want you to do when you go on stage is to think about tailored advice. Don’t go on stage, promoting yourself all the time. I know like no, people just think that’s what I need to do. I just need to jump on stage and tell people who I am and what I do. But clubhouse is not about that. It’s about having conversation.
Supporting Others
And it’s about supporting each other, and all this stuff. So when you go forget about who you are and what you do, and just go straight to the points on what they are talking about what the room is about, unless the room asked you to beat yourself, don’t beat yourself, because he gets very, very boring to hear everybody keeps saying, Oh, this is what I do.
This is who I am. So this is like a big tip that will help you retain people within your room. But also help you kind of show up like as an authority and telling people you know what it is, this is what you need to know, this is how, you know, this is the next step that you need to do give people tailored advice. And don’t be afraid to give because I always said give, give, give, because if all the information that you have, even if you give it people are gonna pay you to work with people, people are gonna pay to work with you.
Clubhouse and Coaching
So it doesn’t matter. Give the information that people need. I got like people coming on stage and asking me like, what should I do about my pricing. And literally go in depth like I would go with one to one coaching clients, it doesn’t matter, because I know that that’s what they need in that moment. And that’s what clubhouse is about. You’re showing up to have conversations, and being intentional within those conversation.
Because you know that if I give people are gonna give me back. It doesn’t matter if that’s if that’s the person or someone else. So it’s very important to remember that. And yeah, just feel free to kind of talk. I feel like we have a little bit of delay, so I can see you after a little bit when you’re trying to talk. So sorry if I’m not giving you the time, though. So no, no, that’s this is all good. Um, one of the things that I want to mention is when you said that, you know, you’re giving advice, don’t be afraid to give. The other thing is clubhouse doesn’t save the, the room.
So once the room is over, it’s over. It’s not like Facebook Live where it sits on your Facebook page. So really the reward is people being there live getting to ask you a question. And what a great way to use your time because if you’re on a discovery call. For example, with somebody, you’re talking to only one person and you may be coaching them and stuff but you know that they’re the only people that get to see it.
So with clubhouse it’s kind of a great model to have almost like an intimate one to many every call almost where you’re giving. You’re seeing what they need. And also a great way to gather market research based on the questions people ask in your clubhouse room. So is there any tips when it comes to like titling your clubhouse room? Or getting more followers on clubhouse? Like, how does that whole process work?
So yeah, the first thing is to use a lot of emojis, people like images, just a Hello, like skyrocketing emojis and low like smiley emojis and things like that. So we need a title. It’s just like anything. Like when you’re writing an email. What is going to make people click through that email it is the same concept. So think about, like when I’m titling a room what I think about is question that people usually ask me. So our title literally the room with a question that was asked me like, for example,
19:26
does some Facebook marketing works more than Instagram marketing, or branding versus marketing or things like that, how to market in a way that you get the results that you desire? You know, things like you know, things that in general people are asking you and they are looking for. So you want to keep in consideration this what are the questions that people ask you usually when you’re doing rooms when you’re when you’re doing a podcast or when you’re on Facebook Live or when you’re Instagram Live? What are the question that people ask
20:00
Then you want to do a room about that, or you want to think about what are the pain points of your ideal clients within your industry, and you want to start rooms around that, or what are the lead magnets that currently have, you can start rooms about your lead magnets. So those are the three ways that you can come up with titles that people will actually click on it. The second way to kind of get people to get into your rooms is to go through a club. So clubs are basically like Facebook groups, private Facebook groups.
So usually people have all these members in these groups. And you can tap into that audience by just connecting with the founder of the group, also, oh, by being a member within that group. So you can just run a room inside a group that have 100,000 members, or 20,000 members and things like that.
Building Your Community
And then you can also apply for your own club. So that by having your own club, you can start to kind of build your own community. Cool. I love clubs. Yeah. And when you’re in these clubs, do you have to ask permission to start a room in that club? Or can you just start one, like, how does that work? If you start a room without the kind of, it’s not really permission, but let me just take a step back. Basically, it just depends on the room, the club can be an open club, or a closed club. Some clubs don’t allow you members to run rooms, but other club do allow members to round rooms. But if you don’t get in touch with the founder of the club, then you’ll be able to run a room that’s open to members only.
21:40
So only the members within that group can have a notification saying that you started a room. But if you get in touch with a founder, and you tell them I’m about to start. I want to start a room within your club. He has the link for that event, then the founder can jump into that room and open the room for you. So all the members will be able to get a notification plus people outside the club as well will be able to join the room. So that’s a very important step to do. Yeah, definitely. No, somebody asked how do you find clubhouse keywords?
22:16
How do you find clubhouse keywords?
22:20
Like it what I don’t understand like the question completely What? What does she mean, we clubhouse keywords? You know how you said it in your bio, and like in general and your titles and stuff? You want to use keywords that you see on clubhouse? Is there a particular way you’re supposed to look up? what keywords are doing well on clubhouse, or can it be
22:44
is that just in general, you want to use keywords that are that
22:49
that people want, you know, you want to use keywords that are related to what you do. So if you I sell some marketing coach like yourself, you want to add sales and marketing coach helping entrepreneurs do this, this this this that you want to literally write everything that you do like in detail, because people are looking for each of this.
23:09
So you literally want to get clear on keywords that are related to your industry. Very specific to your industry. And people can search those keywords. Yes. house and you would come up. Okay. Yes, you’re saying, Okay, now, going back to the clubhouse rooms, you said that you can start a room within a certain club, and the group members would get a notification. But if you wanted to go beyond that, and have
23:38
the owner of that club, be involved on your clubhouse room
23:46
and, and share the link with their followers and also for it to go beyond the people in that group. Right. That’s why you’d get the owner involved. No unnecessary. Like you know, it’s just basically so that clubhouse can promote your room outside the club. Because usually when a room gets to 50 members clubhouse, stop pushing the room to other two people that might be interested in the room. So if you don’t go that extra step as the member, the owner or the founder to open the room for you, you won’t be able to access people outside the club.
And sometimes you know, people are in different time zone you don’t you you don’t necessarily get the the turnout that you looking for if you run a room within within just a club so you want to make sure that clubhouse is looking at people who are online right now that might be interested in your room and showing the room and sending a notification to those people. The owner doesn’t necessarily have to join the room and you know, have a conversation and talk. They just need to come in. You make them you make them a moderator and they’ll just make their room visible to everybody.
24:57
Okay, gotcha. So what are some ways
25:00
Guess what are some top ways when you work with your clients that you when it comes to building authority and building online? visibility? What are your favorite do’s and don’ts? I guess when it comes to doing that, whether it’s on clubhouse or just in general?
25:18
Yeah, so I feel I feel like the first thing is to make sure that you have a niche. And you’re like focusing on a certain topic or a certain group niching down. Like, don’t try and be an authority or a leader in a huge industry. Make sure that you’re kind of narrowing your focus. And also, the next step is to actually educate yourself. Because no, it is not someone that just know basic stuff, they just don’t know things that you know, are written in blog.
So you need to kind of invest in yourself, get that next level kind of knowledge and skills that you need. So you can’t just expect to kind of go and read blogs and then go and run a room. And you need to go beyond that and be able to kind of, you know, what is and let me keep it very simple. You need to put yourself in the position where your audience sees you as their personal advisor.
Like they if they think about something they want to ask you. Why do they want to ask you. Because you answer like in your own way out attentively. And you just like, they feel like you’re their friend. But they know at the same time that you’re an expert as well. So you need to gain that knowledge that you’re confident with is not about saying your opinion. Or you know, kind of tiptoeing around things, it’s about gaining that knowledge and feel comfortable in what you know, as well. I’ll say like, it’s definitely important to really invest in yourself. Get done next level, someone that knows way more than you and learn from that person. The third tip is to really build connections.
It’s all about collaborating and having a network. Because if right now, I’m collaborating with Hailey, and someone sees me true Hailey, next time, I’m going to be associated to Hailey, it doesn’t matter which position I am, I’m going to be associated to her. And she’s going to be associated to me, it doesn’t matter which level we are. So it’s very important to build those relationships and have the kind of strong
27:23
How can I say circle around you. I am a huge believer of you are the average, you’re the average of the five people you spend the most time with. So make sure that five people they spend the most time with are actually people who are making your mindset more positive. That are pushing you more forward. And are helping you learn more that are taking you to the next level. So I feel like that’s very important when you’re trying to build authority. Have those connection with people not necessarily that have bigger audiences than you but people who have skills that you don’t have, so that you can kind of balance each other out?
Absolutely. And I think you know, that’s why in the Zero to Hero, my Zero to Hero Coach program, people start to level up. Because they see the other members and coaches going through all the peels and all the things. And they’re like, okay, we’re all doing this. They don’t think my ideas are stupid. Like the general public know what the general public thinks about a coach versus coaches, you know, so I totally agree that having a community is so key. And the other thing that you mentioned. That without building connections, I think people need to get out of the idea that that has to take shape in one way or another. So like, in other words, um,
28:40
you know, there’s, I think everybody’s mind goes to Oh, no, I have to make cold calls or like, do cold outreach. But what are some ways to build connections and build your network? Without doing it in a weird way? What would you say to that? So since we have like, we’re talking about clubhouse, jump on clubhouse and Ron and networking events, I do them all the time, like every two days, even just yesterday, I did one. And what we usually talk about is, what are the things that you’re looking forward to this year?
29:14
What are the kind of collaboration that you’re looking to have this year? What is one thing that you want to leave this room with? And this conversation helped us open up, ask for support, you know, I’m just starting my business and you know where it is. I’m very scared about it. And then just everybody supporting I feel like it’s all about that. It’s all about kind of opening up and building friendships. And I always share this because I have loads of Instagram besties and now clubhouse besties I don’t really use Facebook much so I don’t really like you know, have this connection. But I have people who are like you know, my friends we built such a big connection. We never saw each other face to face, like apart from zoom. Like we never actually met in person.
30:00
On the other side of word, but you call me and tell me, you know what? I just found out, I’m pregnant. Oh, I’m just getting married. And I’ll be the first person that he call. And literally, I’m not close to them. But that’s that’s what collaboration is. It’s about building friendships, not about like thinking about what am I going to gain from this person?
Online Connections
Literally about how can we connect? How can we be friends? Even if we’re online? Yes, it’s about how can I bring value and and collaborate and have fun? And yeah, no, and it all works typically works out. Like I think people need to go in with that mindset and be willing. And the other thing that I always go back to is you don’t want to be the person who anytime somebody gets an email or a call or post or something from you. They don’t want to pick up the phone or they don’t want to open the email. Because they’re like, Oh, no, she’s gonna ask me something, you know?
What is Your Purpose of the Room?
30:56
So, not really important. So any other big no no’s? Like how often do you need to go on clubhouse to see some results? Like, is there any big no no’s or things you want to remind our audience about as they take the next steps on clubhouse? Yeah, so the main thing I want to like kind of emphasize is don’t be salesy. Don’t keep promoting your stuff, because I see that happening so many times. But I know that people just go on clubhouse thinking,
Oh, if I want to generate leads, or if I want to make sales, I need to keep saying, you know, I have this program coming up. I have this thing that I’m working on. You should go on my Instagram and and check it. Don’t keep giving those call to action that are out of place and not aligned with the room and what you’re talking about. Don’t open a room just to have a like tell people to kind of so inauthentic it’s very people can sense it very quickly.
Because I always say people don’t buy services or products, they buy relationships. So when you are showing up, you need to let them know that they need to associate you with something good. With someone that can help them with someone that can you know, change their life, like in that moment, because clubhouse is like that people can come there and have different kinds of issues. And then they talk to you and they feel like oh my god, now my world changed.
Don’t Just Try to Sell
So you want people to associate with something good and not something that they don’t like and usually that sells. People don’t like the sell. So too all the time. Oh my god. Yeah. So like, very, very important. Don’t do that. Don’t do that. I need to say because I see people doing all the time. So I think like that’s a very important, like. No, no, no, no, you will even see people start leaving your room. That’s how bad it is. So that’s the first thing. Don’t do that.
32:48
Yeah, sorry.
32:50
Go girl.
32:52
Okay, then I’ll say the next thing is
32:58
I’m kind of thinking right now. I feel like clubhouse is very kind of open it just like podcasting. You can do it the way you want. So, oh, yes, I have another one. Like as a moderator, I always try to kind of accommodate everybody. Like at least that’s my style. I don’t know if this is actually a No, no, I think he’s just the way I feel about going to other people room. I what I would like everybody to be doing so I’m just putting it out there is that when I go to your room, I feel welcome. And I feel like if I come on stage, you’re not chasing me to go away.
And I can see that happening a lot. Like people are just like counting the seconds, okay, boom, go down there, push it down to the audience. And I’m just like, that’s very, like, I don’t want to come on that stage. And that’s why a lot a lot of the time I don’t want to like have big rooms I tried to run rooms that are not like too big. Or you know, because I want to still have the wall command but I want to be hospital you know, like someone comes to my house. And I’m just like, you know, you can talk as much as you want you can have that cup of tea. You know, it is like that that bouncing conversation.
I don’t want to feel like people are looking at the watch all the time when they’re with me kind of thing. So I think it’s very important. Yes, people love to buy is what quote I like to say, but they don’t like to be sold to like you said earlier. Yeah. So going back to that just make sure that you have to also remember a lot of the people that are coming into your rooms are brand new Cold leads.
So there’s a time and a place to bring up how you can help someone you know with your programs and products, but there’s also cold leads who just met you and that’s kind of what you’re getting on clubhouse, so that’s why it’s a little random to be going into that. And also want to add something handy before you move on about the like people will genuinely check your profile anytime you don’t have to tell them to do it. Literally by just listening to your conversation does the first thing they will do they will click on your profile. They go to your Insta you
35:00
has to tell them so that’s that’s something that we need to understand about clubhouse is not even necessary, people will go and check out to like your your page, your website, everything without you telling them. So the call to action that may be a it’s a necessary thing on clubhouse is go follow me or follow my club so that we stay connected and you get notified when I host more rooms. So that’s the main kind of
35:26
call to action that you want to give. Because like, for example, I’ve been running few rooms. And when people come to my room, they come again. The only thing they need to follow me so that again on education, they come in and they come again, they come again. And then after they messaged me on instagram just to tell me, you know what, if I want to work with you like straight away. I don’t have to even go through a process. Because they’ve been coming in and out. They’ve been joining my rooms, and I’ve been kind of taking them through that funnel they usually do through emails and stuff you can do so naturally, and people can get to trust you very quickly.
The Importance of Engagement
Because there’s that engagement part and that does that conversation part. But as soon as you start bringing in too much selling into it, even if like you know, you are like the vast. They start to associate you with someone that’s salesy. But they are and what is one place that you want to kind of offer it when people actually need it when you’re talking to them?
And they’re just like, you know, I need I would need help with this. Then you can tell them, you know, what is DM me I have a program for you to, you know, be helpful, like just trying to be more human. I think that’s very important to, to kind of mention. Okay, love it. And now one final question, is there an ideal length of time like our longer clubhouse rooms better? Or tell me about? How long does there need to be a time you aim for?
Be Intentional
I think he just needs to consider you yourself as a person. How much time do you have to dedicate to It is literally about that. There are rooms that go on for 48 hours days. And things like that people stay on for days. They actually have different moderators and they go to sleep and the other one would take over and things like that, because obviously they want to stay there so that the algorithm would think of them as alternatives on the on the on the platform. So what I’ll say just like be very intentional. Because when you go on clubhouse, you can get easily sucked up into listening to rooms, joining these big rooms, and you can get easily sucked up into that.
So it’s very important to kind of take a step back and think about if I come on clubhouse for a couple of hours a day, what is these going to result in my business? What am I going to gain with it? Because I always say like, you know, you’re adding clubhouse, but you need to remove from someone else somewhere else. So if you’re if you’re going on clubhouse, you’re gonna have to show up less on Instagram, or you have to you know, it’s about priorities. So I think like, you know, be intentional know, what is your priority? What is your goal? And then you know, the length is just up to you. As long as you Yeah, go on. Sorry. No, no, it’s all good. I totally agree.
38:03
And as long as you were gonna say as long as you Yeah, I was, actually yeah. So as long as you kind of show up and you’re active, like, it doesn’t matter, like regularly, I say like maybe once a week, okay? Is that a good minimum to start with, like consistency like is everything. So maybe you can run a room once a week, that’s also the requirement for for clubhouse to give you a club. So if you actually want to give yourself put yourself in a position to get the club, you can just run a room once a week. And you know, you’re absolutely fine. Just keep it consistent.
Okay. All right. Well, this has been super helpful and valuable. I’m sure many of our listeners learned a lot today. And what I want to say before we go through where everybody can connect with you and find you is that Health Coach Nation audience, I’m going to be going live every Thursday now on my Facebook page at 11am Central Time with more podcast guests and trainings and things like that. And if you’re listening to this as the podcast replay, you can connect with Satya Where can they connect with you?
39:10
Okay, yeah, and you can connect with me on Facebook because Facebook right now, you can connect with me on Instagram at Katia dot sight. They can simply connect with me on Instagram, and you can see everywhere or on clubhouse as well at marketing boss. And yeah, I’ll be so happy to kind of connect with you and answer any question that you might have. Awesome. Well, thank you so much for being a guest today. And I really appreciate it and wishing you more success on clubhouse and I’ll have to get on there. Get following you and go from there. Yeah, thank you so much for having me. I really enjoyed this and I’m looking forward to have you on my podcast. Yes, me too. All right. Talk to you soon. Thank you.
Clubhouse and Priorities
0:02
Today we are talking to Fatima here who is an expert on all things clubhouse, and expanding your online authority and brand. So she has been going live on clubhouse every day for quite a while now. I personally am excited to learn from her because clubhouse is one of those things where I almost jumped on the bandwagon. I was like, you know what priorities and I got to focus. Did not, which I don’t know, if I’m, I’m sure I’m majorly missing out. But I want to learn from her. I want you guys to learn from her. And we’re gonna get started.
So first the Tia, tell us what you do and how you got into what you do today. Hi, Hailey, thank you so much for having me here. I’m really excited. And I’ve been listening to your podcast like every single morning like from when I find it out. And I really love a lot of things about like intermittent fasting, like the interviews that you had, and I was like really enjoying it. So I’m so happy to be on your podcast. Yeah. So, to begin, my name is Katia, as Hailey just said. And I’m a marketing and business strategist. So basically, I help female entrepreneurs launch and scale their businesses, but also create automations and systems in order to have a more sustainable business.
And my passion lies a lot on building authority online, through podcasting and other platforms. And yeah, so everything that Hailey said, like, you know, is literally what I do. I’m all or I’m very passionate about, you know, kind of building that presence online and positioning yourself on the market the right way. And I feel like clubhouse is the latest trend. But I didn’t jump on clubhouse, just because it was the latest trend. And everybody was excited about it. I choose clubhouse because I love creating audio type of content.
And that’s why I have a podcast. So I was very intentional with the decision that I was making. Because I don’t want to be so active on Instagram, creating content that is naturally searchable. And that not necessarily reach to all my audience. I was just like, I’m making a strategic decision here. So since I love audio, it makes sense for me to be on clubhouse since it’s a voice only app. And it’s a great way to build my authority and actually have the position myself as someone that can help my audience out. And I feel like through your voice, you can actually make a bigger impact than sharing pictures, and all this stuff. So, it was literally a very strategic decision.
Consider Your Audience
I don’t believe everybody should be on clubhouse, I believe like, especially if you’re a business, you need to make a decision and do something that is in line with who you are. If you love writing blogs, don’t think just because clubhouse is like trendy there. And everybody’s excited about it. You need to jump on it. So I just wanted to make that you know, Claire from the beginning because I believe important. Yes, totally. And I completely agree. One of the things I always talk about with my clients is what are your strengths? What do you like to do and let’s start there and knock down on what you’re good at. Now, the other things, you know, when you don’t like certain things, and you still feel like you want to have that as a strategy, you can always outsource or build systems or learn it.
But let’s start with simple right. So one of the things when it comes to clubhouse first just let’s just say what it is. It’s an audio based app. We’re kind of like there’s a bunch of different conference rooms. But it’s all in this one app for iPhones and androids I don’t think can have clubhouse yet right? In a moment. Okay, so how did you go about promoting a clubhouse doing it like getting clients from it. And leads from it because I know that that’s a big, a big avenue for you. Yeah, I literally got my first client on clubhouse after two days that signed up.
So it was just very, I went to clubhouse. Literally, I literally bought my clubhouse invitation. I’ll be clear on that. So basically, I wanted to kind of jump on this train because I was thinking, I love podcasting. And I’m looking for something that is similar to podcasting. But that will allow me to engage my audience in a better way. So I found out about clubhous. And that week that found about clubhouse I was just like, I want to be on this platform. So basically I reached out on Facebook, I joined few groups and I was just like, you know,
I’m gonna give you an exchange, of course, a marketing consultation. If you give me a clubhouse invite. So literally that’s how I got my invite got on clubhouse. The first thing I did was to write a bio. Like before I even go on clubhouse I wrote a very long bio. That literally went through everything that I do, who I am, what I stand for, what I’m passionate about how I can help you know the people who connect
Importance of Algorithm
5:00
With me, and different call to actions, so I feel like when you’re getting on clubhouse that’s so important. Because clubhouse algorithm works through keywords just like podcasting and, and other platforms. I wanted to make sure that I’m positioning myself like you know that people know who I am before connected with me. That was very important to me. Yes, I joined and the next day, I joined literally on the 30th of December. The next day, a lady contacted me and said, you know, she was looking for someone in marketing, and I popped up.
That was like a wake up call for me. And I was just like, okay, that’s interesting. So she reached out to me on Instagram. Then we had a meeting, a discovery, call a strategy, call, whatever you call it. And then she was she ended up being my client, literally two days after I signed up on clubhouse. So that literally made me open my eyes. And I was just like, okay, maybe I need to put in more effort into into clubhouse.
So I started running rooms, like straightaway, I literally joined few rooms just to see what people were doing. But I didn’t want to be influenced by you know what other people were doing. So I literally jumped and started my own room, and just went with it. And what I believe is important in clubhouse is to show up and not expect nothing. I’m a huge fan of giving, giving, giving. And I think like this platform is like you know, literally in line with what I am. And who I am.
Outsourcing with Clubhouse
You can just go there and have conversation like you were saying before, on other platforms, you can outsource clubhouse, you have to show up. And that’s what I love. It doesn’t matter who you are on clubhouse, you have to show up and kind of talk for yourself because nobody can do it for you. And you can’t outsource it. So yeah, I really love the platform. And if you want me to jump into some tips that can help like you know, your listeners to kind of show a bet on cop house, I can jump into that. Yes, so you got somebody who reached out to you two days after before you’ve even done a room on club have actually done a room. Okay, so
7:08
let’s just define that. For everybody who’s very new to clubhouse, it means that you basically start, it’s almost like if I was going live on Facebook Live, I started my facebook live on. It’s like you start a room, and people can go hop in, if they’re interested in the topic, you give it a title, and then can happen. So how do people just organically find your room? How does that work? And do you recommend doing rooms by yourself? Or having a room with a lot of people that are co hosting it with you? Like how does that whole process work?
And then we’ll get into, you know, titles and tags, and things like that. Okay, yeah, so basically, I ran my first name by myself. And only one person joined this day to the end by gave my all because I was literally planning to do the to do the room.
So it didn’t matter if it was one person or two people or, you know, so I just literally when we were I wanted to talk about, we were just literally one person, it was terribly embarrassing, because we’re all used to kind of this thought that I’m gonna do something, it has to be big, there has to be a lot of people and stuff like that. So it was just like a little bit like, you know, and it’ll be scary. And it is a little bit embarrassing, because just like I’m in a room with one person, but it was absolutely okay, because the second time that I did it, I had 15 people on it.
And then the third time that I did it, I had a six hour room with more than 500 people joining. So I was just like, I was just like, you know what, if I didn’t do that first room, I wouldn’t have get to where I am today. And today I have a club with more than 10 k people and stuff like that. But yeah, going back to what you were saying moderating a room.
So I’ll just say, you know, when you’re just getting started and you’re a little bit scared, that’s absolutely normal, join other other rooms and go on stage, you need to have that courage to go on stage Alice, don’t start your own room, like straightaway, maybe you need some time to kind of adjust going other rooms that have topics that you’re interested in, and then jump on stage, either ask questions or you know, comment on what someone else is saying, or you know, add some value. So I think like that’s the place to get started with.
Once you go a little bit more comfortable with them, then you can go ahead and start a room. And to be honest, it is good to collaborate with other people so that you know you kind of have that different perspective come in coming in the conversation, but it’s not unless like you know, it’s not a necessity for my experience is not necessary is not sad because you have more people as moderators, you’re gonna have more people in the room is not necessarily said. It just depends on like, you know, what is your goal for the room, so I’ll just start with that. So if your goal for the room, you’re creating a room, maybe because you want to generate leads for your business.
10:00
Then you can maybe create a room around one of your lead magnets. So you can have a conversation with their audience, you can help them through a q&a session. And then you can direct them to your lead magnet so that you know, you literally help them completely, it’s a full kind of
10:16
support that they’re getting there. So that one is a type of room that you can do by yourself. But if you may be looking to run a room where you are doing a masterclass about a certain topic, then it’s good to have different people. Maybe if you are into marketing, get someone that’s very focused into cells, or getting someone that is the into Instagram marketing, or tic toc marketing, and then you get the different kind of perspective. And you know, you all kind of coming together and you complete each other. But I don’t recommend doing the room with someone that is in your same industry, because I don’t think you really benefit from that. And I go in certain rooms.
And I’m just like, you can see people competing too, about like, who is going to talk more than the other or things like that. So I just always think like, you should think about how you guys complement each other and how you can support each other. Because I think that’s a very, very important thing. When you go on stage you want to make the other person that is on stage with you feel important.
And feel like you know, they have space on the stage, not because you’re you’re hosting the room, you need to have that whole presence, kind of like you need to kind of take over the room. But it is actually a collaboration just like me right now on this podcast. You asked me questions, I talked back and I give you the chance to kind of say what you want to say as well. So I feel like that is important.
11:38
Yes, these are great tips. So did how does the algorithm work though? Does somebody have to be following you to be able to see your rooms? Or do you come up organically based on certain topics that somebody you know, in clubhouse is like, interested in like, how does the feed? Or how does the rooms get out there? Yeah, so at the beginning, it used to be like you have to follow someone to see rooms, but now they just introduce interest. So if you’re interested in, in in business topics, you might see organically business rules popping up.
But the most important way or the most, the main way you can curate kind of your hallway, that’s kind of your feed is by following people who you’re interested in, or people who you heard speaking before, and they talk about things that you’re interested in. So yeah, that’s the way that you can kind of get those topics in front of you. Or your friends can be in those rooms. And you can see which rooms they’re in and you can join them. So people who are following, if they’re following someone else, and they are into this room, maybe talking about parenting, and you see the room that they are in the room, you can literally join through them.
12:52
Cool. Okay, so now let’s talk about tips to have a successful clubhouse room and topic and, you know, journey. What do you do to follow up? What do you do? You know, tell me all about all the tips. Yeah. So I’d say start with your bio, your bio is so important, especially the free the first three lines, because every time someone taps on your on your profile, that’s what they see. They see like who you are.
And that’s where you want to start with who you are, how you can help people and what you are specialized in. Those are the three like main things that I would start with, because that’s what people are interested in seeing. They’re checking your bio, because they want to know what’s in it for me, like you know, that’s literally what they want to know, they don’t want to know about.
Other stuff, to be honest, is not Tinder, it just clubhouse. If you’re if your intention is business, like I believe that’s what we’re talking about here, you need to be very, very clear on what you want them to do and what you want them to see first. Go on and write about who you are, how you can help them and where you’re specialized in. Those are the three things that you want to start with.
Then you want to also add call to actions, how they can get in touch with you, what you can offer and everything that you’re passionate about. Why are you on clubhouse, since clubhouse doesn’t have any limit in bio so you can literally go on any achievement, any places you’ve been featured, you can add everything at the bottom. But the first three things has to be what’s in it for your potential client or someone that want to collaborate with you.
14:30
And then something that Yeah, I’m sorry. I mean, am I interrupting you? No, no, I had a delay. So that sounds awesome. So first set up your bio, okay, then what what are you doing? Yeah, and within your bio, make sure that you’re adding keywords that are within your industry. So if you’re into marketing, make sure that you’re adding marketing, he has to be there because that’s how people find you through keywords. So people are looking for psychotherapists, they’re looking for marketing strategies they’re looking for in SEO
15:00
PR. So keywords plays a very, very important role when it comes to clubhouse. So you want to add as many keywords related to what you do, obviously, you want to be like, you know, intentional how you’re putting them while you’re writing. Then now obviously, the next step will be speaking on stage. This can be very, very scary. A single day basis, every time I’m running rooms, people are just like, you know, I’m so scared to come on stage. But then when they come, they’re just like, okay, it’s not as scary. So don’t be scared and try and push yourself to go on stage.
Because the stage is literally your spotlight is literally like being on a stage outside, like, you know, when you’re, when you’re in a conference and you’re on stage, that’s literally what it is. So getting yourself on stage will give you the exposure that you need, will give you like that credibility as well that you need. So it’s very important to push yourself and go on stage so that people can check you out. And also obviously run rooms. But what I want you to do when you go on stage is to think about tailored advice.
Don’t go on stage, promoting yourself all the time. I know like no, people just think that’s what I need to do. I just need to jump on stage and tell people who I am and what I do. But clubhouse is not about that. It’s about having conversation. And it’s about supporting each other, and all this stuff. So when you go forget about who you are and what you do, and just go straight to the points on what they are talking about what the room is about, unless the room asked you to beat yourself, don’t beat yourself, because he gets very, very boring to hear everybody keeps saying, Oh, this is what I do. This is who I am. So this is like a big tip that will help you retain people within your room.
But also help you kind of show up like as an authority and telling people you know what it is, this is what you need to know, this is how, you know, this is the next step that you need to do give people tailored advice. And don’t be afraid to give because I always said give, give, give, because if all the information that you have, even if you give it people are gonna pay you to work with people, people are gonna pay to work with you. So it doesn’t matter. Give the information that people need.
I got like people coming on stage and asking me like, what should I do about my pricing and literally go in depth like I would go with one to one coaching clients, it doesn’t matter, because I know that that’s what they need in that moment. And that’s what clubhouse is about. You’re showing up to have conversations, and being intentional within those conversation. Because you know that if I give people are gonna give me back, it doesn’t matter if that’s if that’s the person or someone else. So it’s very important to remember that.
And yeah, just feel free to kind of talk. I feel like we have a little bit of delay, so I can see you after a little bit when you’re trying to talk. So sorry if I’m not giving you the time, though. So no, no, that’s this is all good. Um, one of the things that I want to mention is when you said that, you know, you’re giving advice, don’t be afraid to give. The other thing is clubhouse doesn’t save the, the room. So once the room is over, it’s over.
It’s not like Facebook Live where it sits on your Facebook page. So really the reward is people being there live getting to ask you a question. And what a great way to use your time because if you’re on a discovery call, for example, with somebody, you’re talking to only one person and you may be coaching them and stuff but you know that they’re the only people that get to see it.
So with clubhouse it’s kind of a great model to have almost like an intimate one to many every call almost where you’re giving. You’re seeing what they need. And also a great way to gather market research based on the questions people ask in your clubhouse room. So is there any tips when it comes to like titling your clubhouse room? Or getting more followers on clubhouse? Like, how does that whole process work?
So yeah, the first thing is to use a lot of emojis, people like images, just a Hello, like skyrocketing emojis and low like smiley emojis and things like that. So we need a title. It’s just like anything like when you’re writing an email, what is going to make people click through that email it is the same concept. So think about, like when I’m titling a room what I think about is question that people usually ask me, so our title literally the room with a question that was asked me like, for example,
19:26
does some Facebook marketing works more than Instagram marketing, or branding versus marketing or things like that, how to market in a way that you get the results that you desire? You know, things like you know, things that in general people are asking you and they are looking for. So you want to keep in consideration this what are the questions that people ask you usually when you’re doing rooms when you’re when you’re doing a podcast or when you’re on Facebook Live or when you’re Instagram Live? What are the question that people ask
20:00
Then you want to do a room about that, or you want to think about what are the pain points of your ideal clients within your industry, and you want to start rooms around that, or what are the lead magnets that currently have, you can start rooms about your lead magnets. So those are the three ways that you can come up with titles that people will actually click on it. The second way to kind of get people to get into your rooms is to go through a club. So clubs are basically like Facebook groups, private Facebook groups. So usually people have all these members in these groups. And you can tap into that audience by just connecting with the founder of the group, also, oh, by being a member within that group.
So you can just run a room inside a group that have 100,000 members, or 20,000 members and things like that. And then you can also apply for your own club, so that by having your own club, you can start to kind of build your own community. Cool. I love clubs. Yeah. And when you’re in these clubs, do you have to ask permission to start a room in that club? Or can you just start one, like, how does that work?
Basically, if you start a room without the kind of, it’s not really permission, but let me just take a step back. It just depends on the room, the club can be an open club, or a closed club. So some clubs don’t allow you members to run rooms, but other club do allow members to round rooms. But if you don’t get in touch with the founder of the club, then you’ll be able to run a room that’s open to members only.
Keywords and Clubhouse
21:40
So only the members within that group can have a notification saying that you started a room. But if you get in touch with a founder, and you tell them I’m about to start, I want to start a room within your club, he has the link for that event, then the founder can jump into that room and open the room for you. So all the members will be able to get a notification plus people outside the club as well will be able to join the room. So that’s a very important step to do. Yeah, definitely. No, somebody asked how do you find clubhouse keywords?
22:16
How do you find clubhouse keywords?
22:20
Like it what I don’t understand like the question completely What? What does she mean, we clubhouse keywords? You know how you said it in your bio, and like in general and your titles and stuff? You want to use keywords that you see on clubhouse? Is there a particular way you’re supposed to look up? what keywords are doing well on clubhouse, or can it be
22:44
is that just in general, you want to use keywords that are that
22:49
that people want, you know, you want to use keywords that are related to what you do. So if you I sell some marketing coach like yourself, you want to add sales and marketing coach helping entrepreneurs do this, this this this that you want to literally write everything that you do like in detail, because people are looking for each of this.
23:09
So you literally want to get clear on keywords that are related to your industry. Very specific to your industry. And people can search those keywords. Yes. house and you would come up. Okay. Yes, you’re saying, Okay, now, going back to the clubhouse rooms, you said that you can start a room within a certain club, and the group members would get a notification. But if you wanted to go beyond that, and have
23:38
the owner of that club, be involved on your clubhouse room
23:46
and, and share the link with their followers and also for it to go beyond the people in that group. Right. That’s why you’d get the owner involved. No unnecessary. Like you know, it’s just basically so that clubhouse can promote your room outside the club. Because usually when a room gets to 50 members clubhouse, stop pushing the room to other people that might be interested in the room. So if you don’t go that extra step as the member, the owner or the founder to open the room for you, you won’t be able to access people outside the club.
And sometimes you know, people are in different time zone. You don’t you you don’t necessarily get the the turnout that you looking for if you run a room within within just a club, so you want to make sure that clubhouse is looking at people who are online right now that might be interested in your room and showing the room and sending a notification to those people. The owner doesn’t necessarily have to join the room and you know, have a conversation and talk. They just need to come in. You make them you make them a moderator and they’ll just make their room visible to everybody.
24:57
Okay, gotcha. So what are some ways
25:00
Guess what are some top ways when you work with your clients that you when it comes to building authority and building online? visibility? What are your favorite do’s and don’ts? I guess when it comes to doing that, whether it’s on clubhouse or just in general?
25:18
Yeah, so I feel I feel like the first thing is to make sure that you have a niche. And you’re like focusing on a certain topic or a certain group niching down, like, don’t try and be an authority or a leader in a huge industry, make sure that you’re kind of narrowing your focus.
And also, the next step is to actually educate yourself. Because no, it is not someone that just know basic stuff, they just don’t know things that you know, are written in blog. So you need to kind of invest in yourself, get that next level kind of knowledge and skills that you need. So you can’t just expect to kind of go and read blogs and then go and run a room. And you need to go beyond that and be able to kind of, you know, what is and let me keep it very simple. You need to put yourself in the position where your audience sees you as their personal advisor.
Like they if they think about something they want to ask you. Why do they want to ask you, because you answer like in your own way out attentively. And you just like, they feel like you’re their friend. But they know at the same time that you’re an expert as well. So you need to gain that knowledge that you’re confident with is not about saying your opinion. Or you know, kind of tiptoeing around things, it’s about gaining that knowledge and feel comfortable in what you know, as well.
And I’ll say like, it’s definitely important to really invest in yourself, get done next level, someone that knows way more than you and learn from that person. The third tip is to really build connections. It’s all about collaborating and having a network, because if right now, I’m collaborating with Hailey, and someone sees me true Hailey, next time, I’m going to be associated to Hailey, it doesn’t matter which position I am, I’m going to be associated to her. And she’s going to be associated to me, it doesn’t matter which level we are. So it’s very important to build those relationships and have the kind of strong
Making Connections
27:23
How can I say circle around you, I am a huge believer of you are the average, you’re the average of the five people you spend the most time with. So make sure that five people they spend the most time with are actually people who are making your mindset more positive, that are pushing you more forward are helping you learn more that are taking you to the next level. So I feel like that’s very important when you’re trying to build authority have those connection with people not necessarily that have bigger audiences than you but people who have skills that you don’t have, so that you can kind of balance each other out? Absolutely.
And I think you know, that’s why in the Zero to Hero, my Zero to Hero coach program. People start to level up because they see the other members and coaches going through all the peels and all the things. And they’re like, okay, we’re all doing this. They don’t think my ideas are stupid. Like the general public know what the general public thinks about a coach versus coaches, you know, so I totally agree that having a community is so key. And the other thing that you mentioned, that without building connections, I think people need to get out of the idea that that has to take shape in one way or another. So like, in other words, um,
28:40
you know, there’s, I think everybody’s mind goes to Oh, no, I have to make cold calls or like, do cold outreach. But what are some ways to build connections and build your network? Without doing it in a weird way? What would you say to that? So since we have like, we’re talking about clubhouse, jump on clubhouse and Ron and networking events, I do them all the time. Like every two days, even just yesterday, I did one. And what we usually talk about is, what are the things that you’re looking forward to this year?
29:14
What are the kind of collaboration that you’re looking to have this year? What is one thing that you want to leave this room with? And this conversation helped us open up. Ask for support, you know, I’m just starting my business and you know where it is. I’m very scared about it. And then just everybody supporting I feel like it’s all about that. It’s all about kind of opening up and building friendships. And I always share this because I have loads of Instagram besties. And now clubhouse besties I don’t really use Facebook much so I don’t really like you know, have this connection. But I have people who are like you know, my friends we built such a big connection. We never saw each other face to face, like apart from zoom. Like we never actually met in person.
30:00
On the other side of word, but you call me and tell me, you know what? I just found out, I’m pregnant. Oh, I’m just getting married. And I’ll be the first person that he call. And literally, I’m not close to them. But that’s that’s what collaboration is. It’s about building friendships. Not about like thinking about what am I going to gain from this person? Literally about how can we connect? How can we be friends? Even if we’re online?
Yes, it’s about how can I bring value and and collaborate and have fun? And yeah, no, and it all works typically works out. Like I think people need to go in with that mindset and be willing. And the other thing that I always go back to is. You don’t want to be the person who anytime somebody gets an email or a call or post or something from you. They don’t want to pick up the phone or they don’t want to open the email because they’re like, Oh, no, she’s gonna ask me something, you know?
Knowing When and When Not to Promote
30:56
So, not really important. So any other big no no’s? Like how often do you need to go on clubhouse to see some results? Like, is there any big no no’s or things you want to remind our audience about as they take the next steps on clubhouse? Yeah, so the main thing I want to like kind of emphasize is don’t be salesy. Don’t keep promoting your stuff, because I see that happening so many times.
But I know that people just go on clubhouse thinking. Oh, if I want to generate leads, or if I want to make sales, I need to keep saying, you know, I have this program coming up, I have this thing that I’m working on, you should go on my Instagram and and check it, don’t keep giving those call to action that are out of place and not aligned with the room and what you’re talking about.
Don’t open a room just to have a like, tell people to kind of so inauthentic it’s very people can sense it very quickly. Because I always say people don’t buy services or products, they buy relationships. So when you are showing up, you need to let them know that they need to associate you with something good. With someone that can help them with someone that can you know, change their life. Like in that moment, because clubhouse is like that people can come there and have different kinds of issues. And then they talk to you and they feel like oh my god, now my world changed.
So you want people to associate with something good and not something that they don’t like and usually that sells. People don’t like the sell. So too all the time. Oh my god. Yeah. So like, very, very important. Don’t do that. Don’t do that. I need to say because I see people doing all the time. So I think like that’s a very important. Like, No, no, no, no, you will even see people start leaving your room. That’s how bad it is. So that’s the first thing. Don’t do that.
32:48
Yeah, sorry.
32:50
Go girl.
32:52
Okay, then I’ll say the next thing is
32:58
I’m kind of thinking right now. I feel like clubhouse is very kind of open it just like podcasting. You can do it the way you want. So, oh, yes, I have another one. Like as a moderator, I always try to kind of accommodate everybody. Like at least that’s my style. I don’t know if this is actually a No, no, I think he’s just the way I feel about going to other people room. I what I would like everybody to be doing so I’m just putting it out there is that when I go to your room, I feel welcome. And I feel like if I come on stage, you’re not chasing me to go away.
Consider the Size of the Audience
And I can see that happening a lot. Like people are just like counting the seconds, okay, boom, go down there, push it down to the audience. And I’m just like, that’s very, like, I don’t want to come on that stage. And that’s why a lot a lot of the time I don’t want to like have big rooms I tried to run rooms that are not like too big.
Or you know, because I want to still have the wall command but I want to be hospital you know, like someone comes to my house. And I’m just like, you know, you can talk as much as you want you can have that cup of tea. You know, it is like that that bouncing conversation. I don’t want to feel like people are looking at the watch all the time when they’re with me kind of thing. So I think it’s very important.
Yes, people love to buy is what quote I like to say, but they don’t like to be sold to like you said earlier. Yeah. So going back to that just make sure that you have to also remember a lot of the people that are coming into your rooms are brand new Cold leads. So there’s a time and a place to bring up how you can help someone you know with your programs and products, but there’s also cold leads who just met you and that’s kind of what you’re getting on clubhouse, so that’s why it’s a little random to be going into that.
And also want to add something handy before you move on about the like people will genuinely check your profile anytime you don’t have to tell them to do it. Literally by just listening to your conversation does the first thing they will do they will click on your profile. They go to your Insta you
35:00
has to tell them so that’s that’s something that we need to understand about clubhouse is not even necessary, people will go and check out to like your your page, your website, everything without you telling them. So the call to action that may be a it’s a necessary thing on clubhouse is go follow me or follow my club so that we stay connected and you get notified when I host more rooms. So that’s the main kind of
The Importance of a Call to Action
35:26
call to action that you want to give. Because like, for example, I’ve been running few rooms. And when people come to my room, they come again, the only thing they need to follow me so that again on education, they come in and they come again, they come again. And then after they messaged me on instagram just to tell me, you know what, if I want to work with you like straight away, I don’t have to even go through a process. Because they’ve been coming in and out, they’ve been joining my rooms, and I’ve been kind of taking them through that funnel they usually do through emails and stuff you can do so naturally, and people can get to trust you very quickly.
Because there’s that engagement part and that does that conversation part. But as soon as you start bringing in too much selling into it, even if like you know, you are like the vast they start to associate you with someone that’s salesy, but they are and what is one place that you want to kind of offer it when people actually need it when you’re talking to them? And they’re just like, you know, I need I would need help with this, then you can tell them, you know, what is DM me I have a program for you to, you know, be helpful, like just trying to be more human.
I think that’s very important to, to kind of mention. Okay, love it. And now one final question, is there an ideal length of time like our longer clubhouse rooms better? Or tell me about? How long does there need to be a time you aim for? I think he just needs to consider you yourself as a person. How much time do you have to dedicate to It is literally about that there are rooms that go on for 48 hours days and things like that people stay on for days, they actually have different moderators and they go to sleep and the other one would take over and things like that, because obviously they want to stay there so that the algorithm would think of them as alternatives on the on the on the platform.
So what I’ll say just like be very intentional, because when you go on clubhouse, you can get easily sucked up into listening to rooms, joining these big rooms, and you can get easily sucked up into that.
Business Results for Clubhouse
So it’s very important to kind of take a step back and think about if I come on clubhouse for a couple of hours a day, what is these going to result in my business? What am I going to gain with it? Because I always say like, you know, you’re adding clubhouse, but you need to remove from someone else somewhere else. So if you’re if you’re going on clubhouse, you’re gonna have to show up less on Instagram, or you have to you know, it’s about priorities. So I think like, you know, be intentional know, what is your priority? What is your goal? And then you know, the length is just up to you. As long as you Yeah, go on. Sorry. No, no, it’s all good. I totally agree.
38:03
And as long as you were gonna say as long as you Yeah, I was, actually yeah. So as long as you kind of show up and you’re active, like, it doesn’t matter, like regularly, I say like maybe once a week, okay? Is that a good minimum to start with, like consistency like is everything. So maybe you can run a room once a week, that’s also the requirement for for clubhouse to give you a club. So if you actually want to give yourself put yourself in a position to get the club, you can just run a room once a week. And you know, you’re absolutely fine. Just keep it consistent.
Okay. All right. Well, this has been super helpful and valuable. I’m sure many of our listeners learned a lot today. And what I want to say before we go through where everybody can connect with you and find you is that Health Coach Nation audience, I’m going to be going live every Thursday now on my Facebook page at 11am Central Time with more podcast guests and trainings and things like that. And if you’re listening to this as the podcast replay, you can connect with Satya Where can they connect with you?
39:10
Okay, yeah, and you can connect with me on Facebook because Facebook right now, you can connect with me on Instagram at Katia dot sight. They can simply connect with me on Instagram, and you can see everywhere or on clubhouse as well at marketing boss. And yeah, I’ll be so happy to kind of connect with you and answer any question that you might have. Awesome. Well, thank you so much for being a guest today. And I really appreciate it and wishing you more success on clubhouse and I’ll have to get on there. Get following you and go from there. Yeah, thank you so much for having me. I really enjoyed this and I’m looking forward to have you on my podcast. Yes, me too. All right. Talk to you soon. Thank you.
About Fathiya Fousseni
Founder of She Wins Mastermind, Business strategist and positive vibes ambassador. She has been on this crazy entrepreneurial journey for over 6 years, but it hasn’t always been fun, impactful or purposeful. In fact she says, it’s been full of ups and downs, struggles and lessons to learn can you relate? That’s what inspired her to create the She wins mastermind platform. Helping female entrepreneurs like you launch and scale their online business, build their authority and master digital marketing. Her mission is to give you the tools and the strategies you need, but also create a space for you to connect, get support and grow.
Resources
- Complimentary Business Consult
- Health Coach Nation: Marketing, Business, & Mindset for Health Coaches
You can find Fathiya on her website here.
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