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Confident Selling Tips as a Coach & Service Provider
In this episode, Health Coach Nation Podcast Host, Hailey Rowe interviews Life & Confidence Coach Susan Axelrod to talk about what it really means to be confident selling, especially when you’re just starting your coaching business. Susan shares practical insights from decades in sales, including how to overcome imposter syndrome, build genuine confidence, and market your services with authenticity and transparency. If you’ve ever struggled with putting yourself out there or worried about sounding “salesy,” this conversation will help you reframe selling as an opportunity to create real impact.
In this episode, you’ll learn…
- How to grow your confidence when you are just starting out as a coach
- Ways to address imposter syndrome
- Confident selling tips
- Why authenticity and transparency matters in your marketing
- Susan’s definition of confident selling after decades in sales
Key Quotes from This Episode
- “I advocate for a real conversation. Such as, I’m doing this, my friends. Wow, this is harder than I thought. This is not easy for me, but I’m doing this because I feel impassioned about fill in the blank.”-Susan Axelrod
- “Impact is the new currency.” – Susan Axelrod
About Susan Axelrod
Susan Axelrod is a passionate speaker, legacy coach, author, and sales expert who helps individuals and nonprofit leaders build confidence, clarify purpose, and take meaningful action. After decades working in fundraising and philanthropy, Susan developed a unique approach to confident selling, rooted in authenticity, impact, and service.
Susan launched her personal coaching practice in 2015 after years of friends and colleagues telling her how much clarity and motivation they gained from conversations with her. Today she works with clients through deeply personal coaching conversations that help them face truth, gain confidence, and move forward with purposeful outcomes. She is a Certified Coach Practitioner through the Certified Coaches Alliance and is also certified as a Trauma-Informed Professional Coach.
In addition to her coaching practice, Susan runs Confident Fundraising, where she mentors nonprofit leaders and CEOs on how to overcome the fear of asking and successfully raise funds for causes that matter. A lifelong advocate for philanthropy, Susan has served as a pro bono advisor to numerous organizations and continues to dedicate her work to helping people create meaningful impact through generosity and purpose.
Susan is the author of seven books in her soul-connection series, and The AI Confidence Handbook for Women Leaders™. She is the creator of the Intuitive Business System™ and the author of its textbook. She lives in Sedona, Arizona, and is a proud alumna of Mount Holyoke College.
Links & Resources
- Millennial Life Coaches
- March 2026 Millennial Life Coaching Summit
- Susan’s LinkedIn
- Susan’s Facebook
- Free From Crickets to Clients Series: The Freebie Funnel Formula to More Sales
- Confident Selling: Free Journal
Disclaimer
The advice given on this episode does not qualify as financial, medical, health, legal, or investing advice. Make choices at your own risk.
