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How Authorship, Speaking, and Strategic Marketing Can Help Grow Your Business
In this episode, Health Coach Nation Podcast Host, Hailey Rowe talks with entrepreneur, speaker, author, and PR expert Deb Drummond about using visibility opportunities to grow your coaching business. Deb shares practical advice on becoming a stronger speaker, making the most of podcasts and summits, using a book as a marketing tool, connecting with the right audiences, and confidently moving listeners toward your next step.
In this episode, you’ll learn…
- How authorship can strengthen your brand and open doors
- Why speaking is about the audience, not just what you want to say
- How to make podcasts, summits, and speaking opportunities work harder for your business
- Ways to use a book as a marketing and relationship-building tool
- How to confidently transition from speaking into your call to action
- Why practicing and tracking your results can reveal your pattern of success
- How stepping outside your comfort zone can create new opportunities
Key Quotes from This Episode
- “So if you had a book or you’ve been part of a book and it didn’t take your business to where you thought you wanted to go, you probably just need to learn a little bit more about marketing. But the power of a book is incredible.” -Deb Drummond
- “Think about your first edition. So there’s two things that I would say is that if you want to do a book and you think everyone’s got one, that’s not true. If you want to do a book because it’s part of a really beautiful package that helps you brand yourself, it is 1000% true. ” -Deb Drummond
About Deb Drummond
Deb is a pioneer in the world of entrepreneurship. To date, she has built 7 international companies, been featured in Success Magazine 48 times, and inspired thousands around the globe.
She is the Founder behind the Show Up Stand Up Speak Up, Yes You! movement, a televised, heart project with a reach of over 350 million designed to remember the solidarity of International Women’s Day. Deb owns The Women’s Channel offering accessible televised opportunities to all women.
Deb’s thirty-year deep dive in Top Performance has built her reputation as a speaker, mastermind trainer and personal coach. She has educated, and motivated audiences of 20 thousand to stand to their feet. In her private practice, Deb has personally worked with over 30 thousand clients, moving them to a higher state of optimal health and wealth.
A well-known radio host of the Mission Accepted podcast, Deb interviews dynamic Entrepreneurs, Ultrapreneurs, Creatives, and Media Professionals who reveal personal life stories and secrets to the success of ‘making it.’ Deb is the Founder of Mission Accepted Media, where she creates anthologies and books about people and business. She is the creator of the ever so popular Top Performance Day Planner and Tracker.
Deb loves music and is happiest when she is connecting people that she knows will benefit from meeting each other and, if you were to go to her home, you would be greeted with a table of “treats” that look like she took over Willy Wonka’s candy shop!
Links & Resources
- Deb’s Website
- Deb’s LinkedIn
- Deb’s Facebook
- Deb’s Instagram (@deborahldrummond) @debdrummond_official; @missionaccepted_media
- Deb’s Instagram (@debdrummond_official)
- Deb’s Instagram (@missionaccepted_media)
- Deb’s YouTube
- Free Client Attraction Consult
- Free Action Plan and Class: 5 Posts to Book More Discovery Calls
- Work Smart Marketing Club
- Writing a Book: How to Eliminate the Overwhelm & Where to Start
- 7 Steps to Profitable Referrals, Collabs, & Partnerships
Disclaimer
The advice given on this episode does not qualify as financial, medical, health, legal, or investing advice. Make choices at your own risk.
