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AI-Driven Search, SEO, and Clear Messaging with Vivienne Wagner
In this episode, Health Coach Nation Podcast Host, Hailey Rowe sits down with Vivienne Wagner, founder and CEO of Houndstooth Media Group, to discuss how the way people search for solutions is changing. As more consumers turn to AI platforms like ChatGPT, Claude, and Perplexity for recommendations, health coaches need to understand how to position themselves to be discovered by ideal clients. Vivienne shares how AI-driven search works, why clarity is the new currency, and how coaches can optimize their websites and content to become trusted sources that AI recommends.
In this episode, you’ll learn…
- How AI search is changing the way potential clients discover health coaches and service providers
- Why AI is becoming the “new personal referral” and how to position your business for recommendations
- How to optimize your website so AI understands who you are, what you do, and who you serve
- Why clarity around your niche and messaging matters more than simply adding more keywords
- How SEO and AI-driven search work together to increase visibility and attract better-fit clients
- Why your website should showcase your expertise, certifications, values, and client outcomes
- How creating valuable content like pillar pages can increase AI visibility and organic discovery
- The mistakes business owners make when trying to “game” SEO and AI search
- Why Google Business Profiles and reviews matter for AI visibility—even for virtual businesses
- How health coaches can create content that speaks directly to the problems their ideal clients are searching for
Key Quotes from This Episode
- “SEO is still very important. AI doesn’t pull its answers out of thin air. It still is relying on good basic SEO foundations on your website as the starting point. So let’s make it clear. You don’t get to abandon good SEO practices, but what you can do is then expand on them.” -Vivienne Wagner
- ” There’s no one magic pill. It’s a bunch of little things done on the regular with excellence.” -Vivienne Wagner
About Vivienne Wagner
Vivienne Wagner is the Founder and CEO of Houndstooth Media Group, a boutique digital marketing agency helping mid-sized businesses turn their websites into revenue-driving assets through strategic SEO and AI-driven optimization.
Known for making complex marketing concepts clear and actionable, Vivienne advises business leaders on how to position their companies to be found by both human audiences and emerging AI platforms like ChatGPT and Perplexity. Her approach increases organic visibility, drives qualified traffic, and reduces reliance on paid ads, enabling businesses to scale more sustainably.
She frequently partners with founders and executive teams seeking trusted marketing leadership or a sharper second opinion on their current strategy. Through her SEO & AI Optimization Audit, she helps companies uncover missed opportunities, identify weaknesses, and build a clear roadmap for competing in today’s evolving search landscape.
As a speaker and podcast guest, Vivienne brings candor, humor, and practical insight to conversations about AI-driven marketing, strong digital foundations, and long-term growth.
Links & Resources
- Houndstooth Media Group Instagram
- Vivienne’s Website
- Vivienne’s Linkedin
- Free webinar
- AI Workflows to Save You Time & Automate
- AI: What it Can & Can’t do For Your Coaching Business
- Free Class & Plan: The 5 Posts to Book Your Next 10 Discovery Calls
Disclaimer
The advice given on this episode does not qualify as financial, medical, health, legal, or investing advice. Make choices at your own risk.
