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Focused Marketing Content
In this episode, you’ll hear a replay of a TikTok Live. Health Coach Nation Podcast Host, Hailey Rowe and Shamara Cox discuss focused marketing and what it means. Hailey shares her four-step client attraction strategy. Hailey and Shamara further discuss the importance of using platforms like TikTok and LinkedIn effectively, updating profiles, and deciding on target audience engagement.
By listening to this episode, you’ll learn the significance of overcoming objections in content and leveraging collaborations for business growth. In addition, you’ll learn the benefits of local marketing for your business, such as networking events and speaking engagements.
What You’ll Learn in This Podcast Episode
- The Four Steps of Client Attraction
- Ways to effectively utilize LinkedIn
- Common mistakes in social media marketing
- Mindset content and what that means
- Local marketing strategies
Key Quotes from This Episode
- “If you are just starting out on LinkedIn, obviously the first thing you’re going to want to do, just like any other social media platform, is update your your profile, because that’s what people are going to be looking at and deciding within three seconds, is this person for me? Before you even update your profile, I think you have to decide how you want to use LinkedIn.” -Hailey Rowe
- “You’re putting out educational content, you’re putting out tips, you’re putting out tricks, you’re teaching, and that’s what’s getting the lowest views, and it’s getting the lowest engagement, and that’s because it’s information overload. People are so tired of information they can Google pretty much everything that we’re talking about when it comes to the tips and tricks and all those things, right? But the one piece of content that does help people to buy is mindset content. You have to be able to speak to the mind of the buyer, your buyer, not just any buyer, of your buyer.” -Shamara Cox
Links & Resources
Disclaimer
The advice given on this episode does not qualify as financial, medical, health, legal, or investing advice. Make choices at your own risk.
