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What to Do If Your Followers Are Only Other Coaches
In this solo episode, Health Coach Nation Podcast Host Hailey Rowe discusses what to do when your social media followers are mostly other coaches instead of your ideal clients. She shares how to take control of your audience growth using practical, free lead generation methods across LinkedIn, Instagram, and Threads. You will learn how to focus on connecting with your niche, starting organic conversations, and making content that directly appeals to your target clients.
In this episode, you’ll learn…
- Why having other coaches as followers is not something you need to worry about or let consume your energy.
- How to use LinkedIn search to find, connect with, and message up to 100 ideal clients per week.
- Simple methods to start organic conversations and gather feedback to guide your content creation.
- A free Instagram collaboration strategy to get your offers in front of like-minded audiences.
- How to use Threads and community topics like “Dear Algorithm” to describe who you want to reach.
- The Instagram trial reels tool to share videos with people who do not follow you yet.
- Tips for creating high-quality, shareable stories and posts that call out your niche’s specific struggles.
- Organically expanding your network in your local community through local hobbies, walking groups, or Meetup events.
- How to evaluate if fellow coaches can become helpful collaboration or referral partners.
Key Quotes from This Episode
- “You have to cultivate the followers you want, meaning you cannot control who chooses to follow you, but you can put out content. You can do collaborations. You can do lead generation to the people you want in your world.” — Hailey Rowe
- “What you need to put your energy and time and focus into is how are you going to be growing your leads with the kind of people you want to be following you.” — Hailey Rowe
- “Don’t worry about the people who are already naturally following you. Don’t worry about needing to delete them or block them or answer all their messages. Just focus your energy on where you want to go, who you want to surround yourself with, and making posts and embodying someone who they would want to follow you.” — Hailey Rowe
Links & Resources
- Content Strategies That Work
- Free Client Attraction Consult
- Free Action Plan and Class: 5 Posts to Book More Discovery Calls
- The Inner Circle
- Work Smart Marketing Club
- Build Your Audience for Your Coaching Business
Disclaimer
The advice given on this episode does not qualify as financial, medical, health, legal, or investing advice. Make choices at your own risk.
