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Google Analytics Made Simple: How to Use Data to Grow Your Business
In this episode, Health Coach Nation Podcast Host, Hailey Rowe sits down with marketing strategist, website developer, and fractional CMO Selena Conmackie to demystify Google Analytics and show business owners how to use data to make smarter marketing decisions. Selena explains how entrepreneurs can track where their website traffic is coming from, identify what marketing efforts are actually working, and avoid wasting time and money on strategies that aren’t producing results.
Whether you’re brand new to Google Analytics or looking to better understand your website data, this conversation breaks it down into practical, easy-to-understand steps.
In this episode, you’ll learn…
- How to attract quality leads & buyers with google keywords & knowing your analytics
- Do’s and Don’ts on your website to improve searchability & conversions
- The importance of clear, compelling messaging
- What Google Analytics is and why every business owner should use it
- How to set up Google Analytics on your website
- The importance of tracking traffic sources and conversions
- How to identify which marketing channels are actually driving results
- What your most visited website pages can tell you about your audience
- How Google Analytics supports SEO and keyword strategy
- Common mistakes people make when interpreting website data
- What to know before investing in Google Ads
- How to determine whether your website is converting visitors effectively
- Why data-driven decisions can save time, money, and marketing effort
Key Quotes from This Episode
- “I think what I love about Google is they just they give you so many tools for free to help you optimize your website.” -Selena Conmackie
- “You can’t have built your website five years ago and think that it is a okay still to this day.” -Selena Conmackie
About Selena Conmackie
Selena Conmackie is a marketing strategist, website developer, and Fractional CMO who helps entrepreneurs turn their marketing chaos into clear strategy.
As the founder of Hauoli – Socially Inspired, Selena works with business owners to build marketing systems that actually drive results. One of her specialties is helping founders understand the data behind their marketing — especially how tools like Google Analytics reveal what’s working, what isn’t, and where their next customers are coming from.
Instead of drowning in dashboards and metrics, Selena teaches entrepreneurs how to use data in simple, practical ways that lead to smarter marketing decisions.
Originally from Hawai‘i and now based in Texas, Selena is passionate about helping business owners replace guesswork with clarity so they can grow their business with confidence.
Links & Resources
- Free Message Mastery Cheat Sheet & Class
- Selena’s Free Google SEO Growth Framework
- Selena’s Website
- Selena’s LinkedIn
- Selena’s Instagram
- GA Marketing
- SEO Musts: Get Discovered By Your Ideal Clients
- Website Optimization: Boost Calls & Sales on Your Website With Aurelie Martin
Disclaimer
The advice given on this episode does not qualify as financial, medical, health, legal, or investing advice. Make choices at your own risk.
