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JJ Virgin Shares Podcasting, Business, & Wellness Truths
In this episode, Hailey Rowe chats with JJ Virgin, a triple-board-certified nutrition expert, bestselling author, and renowned entrepreneur, to discuss the key factors behind a successful health podcast, the power of niching down, & how to reach your ideal audience. JJ shares surprising business lessons she learned from top mentors like Naveen Jain and Seth Godin. She also shares the biggest challenges she faced when selling her company.
By listening, you’ll also learn JJ’s take on trending health fads she doesn’t believe in, her top advice for balancing entrepreneurship and motherhood, and a pro tip for adjusting your fitness routine on days when you feel fatigued. If you’re looking to grow your business, refine your message, and gain insider wisdom from one of the industry’s top leaders, this episode is a must-listen!
In this podcast episode, you’ll learn…
- What makes a health podcast successful
- Surprising business lessons JJ Virgin learned from mentors, Naveen James, & Seth Godin
- Health trends JJ Virgin doesn’t believe in
- Why it’s so important to niche down & tips to speak to your unique audience
- How JJ overcame business challenges when she sold her company
- JJ Virgin’s advice for juggling entrepreneurship and motherhood
- A pro tip for your fitness training on the days when you’re fatigued and don’t feel like it
- The importance of a compelling why
Quotes from the episode
- “We like predictability and we like novelty. So I’m very clear on what my subject matter is.” -JJ Virgin
- “Your body’s a bank account, a chemistry lab, and a history book. We have to look at all of these things, because too much healthy food is unhealthy. I mean, you could eat all these healthy choices- blueberries, avocado, wild salmon, nuts- but if you’re eating 5000 calories a day, you’re going to have a weight problem, right? So I think we have to look at all of these things and not just dismiss one side of it.” -JJ Virgin
- “We’ll probably take care of our kids, we’ll take care of our parents, we might take care of a spouse. We’re all going to end up as caregivers. And in order to be a great caregiver, you have to give care to yourself first.” -JJ Virgin
About JJ Virgin
With over 40 years of experience as a triple-board-certified nutrition expert and Fitness Hall of Famer, JJ Virgin is a passionate advocate for the healing power of nutrition. She is on a mission to inspire women to age powerfully, encouraging them to step into their strength both physically and personally. After decades of seeing women strive to shrink themselves, JJ urges them to embrace a bold and empowered approach to aging.
As a legendary personal trainer and the founder of two multimillion-dollar businesses—her personal brand and the Mindshare Collaborative, the most influential professional community in health—JJ has helped launch numerous New York Times bestsellers, PBS specials, and seven-figure brands. A highly sought-after TV and media personality, she has co-hosted TLC’s Freaky Eaters and served as the nutrition expert for Dr. Phil’s Weight Loss Challenges, with appearances on PBS, Dr. Oz, Rachael Ray, Access Hollywood, and The TODAY Show.
JJ is the author of four New York Times bestsellers, including The Virgin Diet and JJ Virgin’s Sugar Impact Diet, and Warrior Mom: 7 Secrets to Bold, Brave Resilience, in which she shares the powerful lessons she learned while fighting for her son’s life. Her impact extends to millions of followers on social media and through her podcast Well Beyond 40 with JJ Virgin, which has surpassed 20 million downloads.
A 3x Inc. 5000 Founder and top 10 finalist for the John C. Maxwell Award, JJ is recognized as a leader in transformational health and business coaching. She has shared the stage with top experts such as Tony Robbins, Seth Godin, Lisa Nichols, Gary Vaynerchuk, and Dr. Mark Hyman. Through her expertise, she continues to coach some of the biggest names in health and empower millions worldwide to take control of their well-being and embrace aging powerfully.
Links & Resources
- JJ’s Website
- JJ’s Facebook
- JJ’s Instagram
- JJ’s YouTube
- JJ’s Pinterest
- Adam Baruh: The Power of Podcasting
- Speaking Gigs & PR With Beck Power
Disclaimer
The advice given on this episode does not qualify as financial, medical, health, legal, or investing advice. Make choices at your own risk
