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In this episode, I discuss how to effectively launch different strategies to grow and scale your business.
You will find these methods helpful for you to make connections and scale your business even more. These methods will help you understand how to implement strategies seamlessly and effectively.
Strategies to Success
You must have strategies to scale and grow your business. If you don’t have strategies for growth then it is going to be hard for growth to happen.
Here are some great strategies to plan and launch for your business:
- Facebook Challenge: Using Facebook Group
- Webinar or Master Class: Private ZOOM Call for Your Client
- Trip Wire
- Trial/Baby Offer
- E-mail Funnel
- Paid Campaign
Facebook Challenges to Launch
Not only is a Facebook Business Page wonderful, but so is a Facebook Group.
Facebook Groups give you a way to communicate more effectively with your members. You do need active members though. Furthermore, you’ll need to concentrate on growth and having at least 150 to 200 people who are actively engaged in your group. In other words, don’t have too small of a group!
In addition, also consider doing Facebook Lives as they help your audience grab bite size pieces of information to implement into their own success. It also is important to have a clear title for Facebook Lives.
There are many pros and advantages of doing a Facebook Live as well, including: you can be interactive, you know who is watching, and you also can use the live to grow your own audience.
On the other hand, Facebook Lives do have challenges though, including: they take a lot of energy, some individuals don’t plan the live well enough for results, and their live is too long and they start losing an audience.
Furthermore, I love to also help you with your growth, which I do in my Zero to Hero Coach Program.
Webinars or Master Classes to Launch
Mini courses gives your audience and potential clients a special link on a special call with you. This is a great way to engage your e-mail audience.
Furthermore, these are way hotter leads as they are more intimate than on social media where people are just scrolling through. In addition, you also have a great option to grow your newsletter list for a Master Class and offer a hook for purchase.
A lot of individuals don’t stick with a Master Class long enough to have a success rate. You need to stick with it and keep refining and repeating it.
A tripwire is a great (and usually low priced) offer that’s purpose is to convert an audience and potential customers into actual customers. Furthermore, this is also a great way for people to give a product or service a try.
Trial/Baby Offers to Launch
If you have a group, membership or private membership program then it is great to offer products and/or services to make it a no-brainer for those who are almost convinced to purchase to actually purchase. For instance, this is just a trial/baby offer without a huge commitment. This is just the ability to test the product/service.
Packages are, of course, better than baby offers, but if your audience needs some convincing then this method can work.
It’s great to have an e-mail funnel as they are re-usable. You can share them on podcasts and social media. You’re also able to nurture leads automatically. Furthermore, you’re able to also make it as simple or complex as you want.
There are challenges for e-mail funnels though. For instance, e-mail funnels are time sensitive. You also need to consider people may drop off more and SPAM is a real thing.
Paid campaigns help you to work toward that one ticket goal. For instance, it helps you to focus on a particular event or product/service. In addition, you’re also able to combine the best of the best.
Let’s Review the Strategies to Success
In conclusion, you will find it helpful to track your calls, results, revenue, etc. Consider the purpose of your launch and what strategies you’re going to implement.
You also don’t have to use just one strategy. Consider what audience you are wanting to reach out to, what the purpose of your message is, then you’ll be able to narrow down on what platform(s) to use to launch an effective strategy.
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