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Life Goals & Business Goals: How to Align The Two
In this episode, Health Coach Nation Podcast Host, Hailey Rowe talks with Chanda, Navy veteran and founder of Chanda Co., who helps high-capacity midlife women build purpose-driven businesses aligned with their values and life goals. With over 20 years of leadership and project management experience, Chanda has helped 100+ women transform overwhelm into action using clarity, strategy, and sustainable systems.
They discuss Chanda’s journey from military service to corporate life, and now to coaching, and discuss how she helps women overcome imposter syndrome, maternal guilt, and the Superwoman complex. She shares practical strategies for increasing capacity, time management, and making business goals non-negotiable.
By listening to this episode, you’ll learn the importance of aligning business with life goals, prioritizing self-care, and building support systems to prevent burnout.
In this episode, you’ll learn…
- How to turn overwhelm into actionable steps using clarity, strategy, and systems
- How to increase your capacity and manage time effectively to grow your business
- Ways to align your business with your values and life goals
- How to overcome imposter syndrome and maternal guilt as a midlife entrepreneur
- The importance of self-care, automation, delegation, and building support systems
- How to make your goals non-negotiable and stay accountable
Key Quotes from This Episode
- “I’m a person of faith. And so I believe that also helped me in my journey. Cause you got to trust yourself.” –Chanda
- “That’s actually a big challenge that I see for midlife women who are starting a business for the first time: They don’t trust themselves. Maybe they’ve spent so many years doing everything for their family, kids, and spouse– all the things. And now they’re doing something for themselves and they’re like, Oh, this is such a new territory. I don’t know what to do or where I should start.” – Hailey Rowe
About Chanda Coston
Chanda Coston is a Business Strategist, Navy Veteran, and Founder of Chanda Co., where she helps high-capacity women—especially in midlife—build purpose-driven businesses that align with their values and life goals. With 20+ years in leadership and project management, she’s helped over 100 women turn overwhelm into execution using clarity, strategy, and sustainable systems. Chanda also leads The HEB Foundation, a community organization serving low-income families impacted by gun violence.
Links & Resources
- Chanda Co.
- Chanda’s Instagram
- Chanda’s LinkedIn
- Weekly Planning System to Drive More Sales
- 12-Week Year
- Business Timeline & How to Stick With It
- Winning Mindset With Charlie Ray
Disclaimer
The advice given on this episode does not qualify as financial, medical, health, legal, or investing advice. Make choices at your own risk.







