Having the Mindset for Marketing Yourself
In this episode, Dr. Kim Foster and I discuss the how to be effective in marketing yourself.
By listening to this episode you will learn how great techniques when it comes to marketing
Finding Your Focus
Hey there, we are going live today with a special guest, Kim, and she’s going to be coming on very shortly, we’re going to be talking about marketing yourself. As a health coach, I work with a lot of health coaches, myself a lot of life coaches, and Dr. Kim does as well. And so we’re gonna be telling you a little bit more about what what should you be focused on? And how do you not get overwhelmed and all the things so here she is, she’s coming. I’ve Hi, Judy, thanks for the comments below. If you’re watching, we’d love to hear where you’re watching from. And she’s here.
Hi.
I’m great. How are you?
I’m good. Thank you so much for coming today.
My pleasure.
Dr. Kim, I hear that you work with a lot of health coaches? Yes, I do.
Yeah.
Hang on, I’m just gonna turn up my volume a little bit so I can hear you properly. Um, yeah. So yes, I work, you know, almost exclusively with health and wellness coaches, you know, some life coaches in all different sort of niches within the realm, but kind of in just like the wellness world, in general. So yeah, that’s what I do. Here. It’s a great world to be a part of. So tell us a little bit more about what you do, and your background and how you got into this. And we’ll go from there.
Yeah, um, okay, so I, my background is, I’m an MD, I’m a family doctor by training. And, I mean, I practiced medicine for a long time. And I mean, it’s a long story of, of that whole journey, but what it boils down to is I got quite disillusioned with the healthcare system that I found myself in with traditional medicine with, you know, just a lot of things that are broken about our system. Also, for myself, wanted to have a more freedom based, like more flexible, more fulfilling career for myself personally, so personally, professionally. And then I discovered coaching, which was really this whole brand new thing, this new concept to, for me to even, you know, become aware of as it crossed my radar. But as soon as I really understood what that was all about, then I was all in.
So yeah, I mean, coaching is just has been just such an amazing world to become involved in. And so yeah,. So after, you know, transitioning from the traditional medical world, myself, and into coaching. And building a business and learning about all these amazing things like marketing and building business. Things that I certainly didn’t learn in med school, you know.
Then figuring out for myself, admittedly, the hard way, and the slow way, a lot of times. But you know, I really figured out a lot of things for myself, and then began mentoring other health and wellness coaches, because I know how important it is and how much we need health and wellness coaches in our like, at the table, basically, in the healthcare and help them on this world.
Connecting with Clients
But I could certainly see that there were a lot of coaches who were struggling to actually connect with the clients who could help them build their businesses, all those kinds of pieces. And so, yeah, so I started helping coaches to build their businesses so that they can help them that way.
You know, if I can help a coach to get out there, build her business connect with more of her ideal class, then then she’s making the world a better place, I’m making the world a better place by you know, that my impact was just a lot greater than I could have in that certainly a greater impact than I could have in like, the one to 110 minute visits that I was limited by in traditional medicine. Right. So yeah, that’s kind of the journey.
Absolutely. Yeah. And I mean, it’s so funny, you say that, because I thought the same thing. I wanted to make the world a healthier place. And I thought, well, me just doing coaching and, and make the world a better place. Me doing personal development. You know. That kind of stuff. Just to a couple people, that’s not going to be as great as helping coaches, build their own career and create a sustainable career. Because if you can’t sustain your coaching career. Yeah. You could do it for free, but my guess is you’re gonna be limited on time.
It’s gonna be, you know, coming second. And it’s not necessarily sustainable and most people probably would like to also get paid for. Right and the value they’re bringing. So um, so I think that you bring up some good points there. When it comes to marketing in a coaching business, what are some of the, I guess, misconceptions. You see, when you’re working with clients?
Misconceptions in Online Marketing and Social Media
So well, I mean, I guess that’s a huge topic like marketing. Do you mean like online marketing or online marketing? Yeah. So I mean. Well, to be honest, I think one of the biggest misconceptions that I find is that people feel like social media or just like showing up on social media is a complete marketing plan. And, and there’s so much more to it than just like posting a bunch of stuff on you know, Instagram or whatever. And then just kind of like fingers crossed. Hope that your people will find you and make their way through your client journey. Right.
So, I mean, it’s, it’s social media is great for lots of different things. Like visibility, and building your brand platform and all of that kind of stuff. But it’s not a complete marketing plan. You need to actually have so much more like in the back end, to move people through strategically through their decline journey to actually become a paying client.
So that’s what I find is a big thing, but huge, totally agree. And what would be some, like back end things that people are blindsided by because they think, oh, I’m showing up. I’m making a video. I’m, you know, putting out a quote, posts, people are gonna magically appear in my
inbox and wanting coaching, which we both know, it doesn’t usually work like that. So how, what are some things in the back end to be a little bit more strategic? Like, where can somebody start?
Yeah, well, you need to have a system for actually, you know, like, I, like I just said a minute ago, like, just to bring people along that journey. Because that’s just the beginning of the conversation when they, you know, when your business and you as a coach. When you cross somebody’s radar, that you are even talking about, you know, health, wellness, whatever, we’re what ideally, your specific needs.
But that just is them becoming aware of you, right. And from there, they need to actually move through and get to rip bullets, you know, I mean, it’s very cliche, right, but the know, like and trust factor, they actually need to get to know much more about what you do. And they need to even know that you coach people.
That comes in the form of you, inviting them into things, inviting them into more involved. Maybe events, challenges, webinars, things like that. And then ultimately making an offer and I think a lot of people stop short of that making an offer piece right there, just kind of, and I think that there’s a lot of mindset and things going on there too, for sure.
But, you know, stopping short of actually letting people know that you actually do work with people. That you actually have a program all of those things otherwise, people who encounter you on social media might just think, oh, she’s like a Health Blogger. Like she just kind of talked about health and wellness.
But you know, I need somebody who can actually help me. Whereas if you are not making it an explicit thing to say that you actually work with people. You have this program. You’ve got this offer, and they just might really not even know. So, so making sure that you’ve got everything really set up in in terms of having an offer, like that’s incredibly important, right. Having a proper offer that you can present to your ideal client, that’s critical, you have to have that.
Totally, yeah. So there was a couple components I really liked, that you brought up. First, you have to be able to grab their attention, but that’s where it starts. That’s not where you know, it ends, right. So you grab their attention. And then you want to see who in your audience raises their hand for wanting to take the next step with you.
So in other words. When you set a webinar, or a Facebook challenge, or whatever you’re making a baby offer to them with, with whatever free thing you’re offering. But that’s how you start to see among your audience who’s kind of just still in that stage of I don’t know, you, I don’t want to move forward, I’m not that committed. And who’s in the stage of, Oh, this seems like a nice, logical next step for me.
Once they raise their hand, indicate that they’re interested and you provide value upfront. And maybe some initial results ahead of time. Then you can invite to the next step, which is making an offer and an offer doesn’t always have to look like a, you know, hey, here’s my sales page, it could look like a call, it could look like something like that to see if they’re fit for your program. So when you say like, I want to go back a little bit when you say, a webinar, a Facebook challenge or whatever, hat’s your personal favorite out of out of the options? And what would be some advice you’d give to somebody if they were going to choose that route?
Yeah, that’s a great question. So yeah. If we’re talking about moving people through that journey that I keep referencing, and it’s exactly what you said, right? Like it’s, it’s helping to help people select in or select out, right. If people really aren’t on board with this stuff that you’re talking about, then they’ll go and find their person somewhere else. Right.
But the people who are really on board with what you are all about what you’re talking about what you can help with them, they’ll keep on, they’ll continue on that journey with you. So to your question, though, what’s my favorite? So I actually really love webinars, I think that there is something so effective. Well, not just I think they are effective for sure. Especially, especially in the beginning live webinars, and it can be super scary for people to run a live webinar.
But I mean, it is, if nothing else, it’s an amazing learning experience for you really get to know about what your community is interested in learning what questions they have, what elements of your content, they’re really eating up what they want to learn, you know, all of that stuff. And if people are willing to spend a solid hour with you on a webinar and stay with you to the end, you know, those are your people, right?
Like, those are the people who are your warmest leads. So I love webinar as a vehicle for really moving people through from just kind of passively consuming your content. And because going further with you, I mean, I like challenges, too. I’ve done many challenges, my clients have often done challenges too.
But I do find the challenges like you know, with like a three day challenge five day challenge, something like that, it does take a fair bit more energy, I find, yeah, we have to sustain your like, your stamina has to be sustainable, throughout that all of those days, because you’ve got even if people are kind of dropping off, which happens all the time and challenges, of course, you know, people are kind of dropping off, you still have to show up and be positive and energetic.
Keep, keep like stay with it right through to the end. And of course, it’s at the end typically, that you’re going to be doing your pitch and inviting people to go further with you. And that might be like that, that can be tough. You got to really have your mindset rock solid for that. So yeah, for people who are just beginning with deepening their relationship with their followers and their community, I love a live webinar. I think it’s really effective and beneficial.
Nice, nice. That’s a funny answer. Because I think I agree. Like I see people doing challenges all the time. I’ve done challenges, they do work I’ve gotten found, yes. But you were so right, the burnout that comes with that. It’s just exhausting versus a webinar. Yeah, you might perform the webinar or do the webinar multiple times, but it’s a one and done.
And, and I think that when it comes to the like, I would love to hear some examples of maybe when you’ve worked with clients, some webinar topics they’ve chosen, or do they do they just say it’s a because I see a lot of one of the biggest mistakes I see when people are going to do their marketing thing, which is their launch plan, like a challenge or a market a webinar or whatever.
They it’s like, come and get some health tips or like there’s no edge to it. So how, give me some examples maybe of if I was a health coach, what would be? And obviously, you know, it depends on your niche. But maybe you could give some examples of past clients their niche and what webinar or topic or something that is good versus a weak wording.
Yeah. Oh, yeah. So much is in like the headline in what you’re actually you know, because it has to grab attention, right? It has to be something that people want to learn. In general, yes, you don’t want your webinar to just be in a lot of people. I mean, many of my clients come from, like, a professional or academic world. And so they are like, okay, like, let me just show up and teach some stuff.
And it’s not that right, like that is not going to work because it really is. It’s a it’s a teaching opportunity with a purpose, which is to actually, you know, make a sale or that doesn’t even have to be making a sale, but it certainly could be at the very least inviting people onto a call at the end, which is making a pitch like it’s making an ask anyway.
So it all needs to be kind of guided towards that. So you don’t just want to randomly show up and teach a bunch of things that you know, it’s it needs to be more intentional about that. And the best thing to do is to really take a different take an angle, right? You want to take an angle of something like you’re either revealing secrets.
Like tips or a framework or you know, people love like insider secrets, that kind of thing where the things that you’re doing wrong like the top mistakes reasons why you’re so instead of, um, you know, powerful like if weight loss was maybe your niche for example, and you were helping women to lose weight. It could be like, reasons why your why you can’t why you haven’t succeeded at losing weight up until this point or something like that.
Because it just it feels like you do want I mean, we’re all inundated with content all the time, right? So do you want it to feel like something that they haven’t seen or heard before, right, like a different take on something or you know, a fresh spin on your topic, something that’s going to open up possibility in their mind.
The really effective way is to think about what objections your your client might have in terms of, you know, joining a program or working with a coach, that kind of thing, think about those objections, and then create a webinar that actually addresses those objections, right. So like if they’ve tried to lose weight on their own before, so when you’re structuring your webinar on how you know that why having somebody help you to lose weight is so much more successful to go, if that makes sense. Right?
Right, no great tips, because everything leading up to that offer, before you get to that point, you have to overcome, you know, what, what’s on their mind, what are the excuses they’ve made in the past? Or reasons why they haven’t been successful? What do they want? What’s their goals, making sure that they’re engaged in that vision for themselves?
So I like how, first of all that you were saying you have to stand out because it’s very noisy on the internet. And when you twist it a little bit to not just be weight loss, like, here’s some steps, but you turn it into, you know, the three top reasons why you haven’t lost weight as a empty nester when you’re lonely. You’re so I don’t know, I’m just making something up. You know what I mean? It’s Yeah, a little bit more suddenly.
So yeah, exactly. Like, the more specifically you can get for sure, like really being Just don’t be afraid to be very specific and call out your exact audience so that people instantly know oh, this is exactly for me. Or if they’re not your ideal client, they’ll be like, that’s not for me, which is fine, because you don’t want them there. Anyway, there’s, there’s no real purpose do it. Yeah, so being specific, like you said, but also, numbers, people love like a number like three secrets, for tips, my six step process to you know, dot, dot, dot, whatever,
those kinds of things are really powerful. So true. And my only tip on the numbers though, because I’ve been guilty of this is don’t pick too many. It’s so that it’s super overwhelming, and a huge loaded topic and a three hour webinar. You’re gonna lose people I find, when you go a little more narrow, it’s, it goes a lot better. Um, but yeah, that’s, that’s awesome. So let’s say you have a webinar. And I know you said like, when it comes to making offers people, either a are selling single sessions, they don’t really have a true offer or think they’re selling coaching or health tips, which is really not what it’s all about.
So they’re offered me some work, but then be said, there’s the mindset, like people never invite somebody to that step, or they just kind of get a little freaked out when it comes to that stage. So what are some tips when it comes to transitioning into the offer mode? and overcoming like, some of those mindset barriers? Yeah,
that’s a great question. Because it is, it’s so common, and especially in the wellness world, for some reason, I really do find that a lot of health and wellness coaches do struggle with, like, making an explicit offer, like actually saying, you know, I, this is what I do, would you like to work together like actually making the ask, and in fact, this came up yesterday in my business mentorship group.
We were talking about, you know, one of my clients in there, she was saying that she doesn’t want to annoy people, she doesn’t want to be like that aggressive, pushy person. And, you know, she’s just worried about that. I hear that fear all the time, right, of not wanting to be that like salesy kind of person, because we’ve all had that bad experience of being on the receiving end of a lot of pushy sales messaging coming at us.
And so of course, it’s a nobody likes that and nobody wants to be that person. However, you know, it’s about switching that mindset around, because if you don’t offer make offers to your to the people who can really help, like, you’ve got to imagine the people who are out there who are struggling right now who are in pain right now who need you to help them. And if you don’t actually offer your help to that person, then you’re robbing them of the opportunity to work with you to get the help that they need.
Like there it is up to people to say yes or to say no, but by you making the invitation. You’re giving them the opportunity. If you never if you pull back from even making the invitation. They don’t have that chance. And you really are robbing them. of that. And that’s just the truth. That’s not like a, you know, manipulative technique that is just the truth.
Because again, people don’t know we think, oh, everybody knows that this is what I’m doing. But everybody is and this is what I saying, I’m a client Should I people are too busy in their lives to be watching, you need to really be knowing what you’re doing, right? Like, they’re, they’re treating me like dealing with their own stuff going on.
They are not as aware of you, you your offers, your programs, all that stuff as you are. And so you need to just really make it obvious, you need to say, this is what I can I can help you do this, this this, you’ll feel like this afterwards, you’ll achieve this. What do you say? Would you like to work together? You know, just making that invitation? And then you you let them say yes or no? Right? You know, that’s the mindset though.
Yeah, it’s permission based. You’re not shoving your offer down somebody’s throat. And hopefully, by the time they I mean, I my opinion, I think by the time they get to that stage, you would have already had, either they’ve, you know, gotten value from you from a webinar or something like that. But I think just connecting with your audience, and being able to be direct with them is actually a favor to them. because like you said, We are so busy.
And, and I hear so often coaches saying, like, I feel like I repeat myself like or like, I don’t want to same thing on Facebook, as I post on Instagram or like, you know, in my video, should I introduce myself every single time and like, less than? Yes, friend, nobody is paying attention to you as much as you think they are. And, and that’s actually a gift for all my people who get worked up about nerves, right? Oh, yeah. nobody’s really paying attention to you. So calm down. It’s okay. They are but you know, I find that soothing Actually,
yeah, it’s totally reassuring. And it’s so true. Like, really, nobody is watching you that is that aware. And what I always say to my clients is if you feel like you are repeating yourself so much, and you want to like you almost you’d like you don’t want to say this thing anymore. All that to that point. That’s when you’re doing it, right? Because just nobody, only your stalker is aware that you are like posting this on Facebook, Instagram, like everything. Is that aware? So it’s okay, like you if you don’t feel like you’re repeating yourself, then you probably your messages, probably not getting through to the people that it needs to get through
to Yeah, and you miss 100% of the shots. You don’t take like you said, so if you don’t, if you don’t make the offer? Like I’m sure you can, Dr. Kim, I’ve had people say thank you for reaching out to me, like oh, my God, I didn’t even know about this webinar. I didn’t even know about this thing. And I think that that’s attest to the fact that people they want directness and and i don’t you know, that’s just me. But what do you think about that?
Oh, yeah, I 100% agree. Yes, it’s always it. I mean, it almost like surprising sometimes that when people are unaware that of, you know, particular program that you’re offering, and you feel like you’ve been repeating it, and everybody must certainly be sick of hearing me talking about it. But yeah, but then when you finally say. Oh, well, actually, I have this package or this program. And they just like you said, really appreciative, they’re like, that is the perfect thing. That’s exactly what I need. And you just, they just wouldn’t have had that opportunity unless you were direct about it, and just made the invitations. So yeah, it’s really important.
And it’s not just, you know, of course, this applies on webinars, but also, you know, in like, with your email list, you know, a lot of people will get those subscribers on their list. Then, you know, maybe they’ll kind of share some content share some value, but they they hesitate to actually make explicit offers to their email list. And so, you know, they can’t read your mind, like your email subscribers, they can’t read your mind if you’ve got something that you did I just there for a minute. You sort of froze for a second, but yeah.
Okay. So yeah, exactly. I mean, I think that if you never make offers, like you said, and that’s how you get practice to to know what offers your audience likes and wants, right? So yes, very well said. And I think one of the other questions I wanted to ask you, is about pricing. So when somebody is like, Hey, I have this package, it’s gonna help you. blank, blank and blank. What are some things you say to your clients to help them price their packages?
Oh, yeah, this is a huge topic. And again, like, I mean, it’s definitely something that I noticed with entrepreneurs in the health and wellness space is the danger of undercharging, like really, most, most people in health and wellness do tend to undervalue their services. And I think that that comes from A lot of different, you know, things as culturally suicidally, our own inner self doubt and imposter syndrome and all of those kinds of pieces.
So I usually, you know, I’ll never tell a client, what they should price their package at. However, I can help people to choose a price that feels good, you know, your starting price, it’s got to feel good. But I like it to be on the upper limit of feels good, I don’t want you to feel like you’re gonna throw up when you say the number.
But I do want it to make your heart race a little bit. So that you feel like you’re kind of pushing yourself a bit. And then And then from there, for sure, you can ladder up right, like you can stair step your way because that that just has to be your starting price. Then, you know, see, see how things go and how you feel about that.
And after you’ve signed a few clients on at that price point, move on up and and raise your rates. That’s usually what I recommend to people. So a lot of people get very, very stuck on choosing a price as if there’s like one absolutely right price. And there isn’t, you do need to just choose a number, choose a number that feels like a stretch, but doesn’t make you feel like you’re gonna throw up right then. And then move up from there. Right?
Right. Yeah. Like, yeah, you want to Yeah, so you want to feel excited about it, you want to feel a little bit outside of your comfort zone, but not so much that your voice quivers when you’re saying it to the person because then they’re gonna feel that on the other end. And when the other thing is I see that you probably see a lot is dollar like coaches who just think, well, if that’s 12 sessions of our so that’s like 150 times, like, versus what’s the outcome and the problem you’re solving? and How valuable is that, that needs to play a part into your price? Right? So I just want in this industry, everybody to stop thinking about it as time sessions per dollar.
Yes. Oh, exactly. I mean, yeah, you said it. Exactly. That’s exactly my philosophy, too. I couldn’t possibly agree more. Because yes, you do want to be and that’s actually the reason why I’m, you know, encouraging my clients and everyone in my community to offer what I would call a signature program, or like, you know, it’s not just time spent with you. So it’s just like a bundle of six sessions. And then because this, then that’s when you become a commodity, people break it down, and they’re like, Oh, well, that’s how however many dollars per hour. But it’s really so much more about the entire program or package, which is designed with a very specific outcome in mind.
And there’s all different kinds of ways that you can get the person to that outcome and different features and elements and, you know, aspects of your program that lead to that increase the value and lead to that outcome. And that’s why it becomes so much more than just a breaking it down into like, how many dollars per hour you’re going to make. But yeah, you got to get out of that like dollars for hours kind of mentality when creating your offer or your program. Because yes, we are not a commodity, because again, like I always say to people to nobody actually wants to spend an hour with you like no, that is not what they want.
Nobody’s got time for, like, I don’t, and that and I do see a lot of health coaches marketing themselves as that, like, you know, we’ll spend an hour together and all do this. It has nothing to do with that. Nobody that just feels like something that people have to find time for in their schedule, without a real reason or with a benefit. So you always always want to focus on the benefits like what what are you going What are they going to get out of this, you know, period of time of working with you to look like for them at the end? How are they want to feel what will be different? And so yeah, did I freeze or did you freeze?
You are frozen for me, but I could still hear you. Can you hear me? Yeah, I can’t but you’re frozen. Okay, well let Dr. Kim, let’s wrap it up with where everybody can Oh, you’re back.
Okay, that’s good. I do actually have two more questions. Then. The second to last question is, what’s a big mindset block you personally had to overcome? And how did you overcome it?
Hmm. Yeah,
I mean, I had a lot and, you know, so how do I choose from, I think certainly, like money mindset was a big thing that I had to overcome and and confront because especially coming from healthcare, where, you know, it’s it’s just and also become stepping into being an entrepreneur and like actually, charging people directly which is never something that I was involved in, right in healthcare.
So yeah, so confronting like a lot of Have you no money issues worthiness issues. So I just did a ton of personal development work a really a lot of mindset work and, and, and confronting limiting beliefs. I mean, a lot of that comes down to limiting beliefs.
And for so many people like I, I put myself into a box that I could only be a doctor, because that’s what I had been trained to be. So and it’s fine if you want to be if you want to continue working medicines gray box to be in. But if you don’t, then you know, so stepping outside, coloring outside the lines in that way, that was a tough thing to overcome. So I really had to create a lot of, you know, basically affirmations do a lot of reading, listen to a lot of podcasts about you know, like, you don’t have to be limited by what has brought you to this point you I didn’t get an education, just to have my options limited, right.
That’s not why I went to med school to have my choices in life limited. So yeah, so I find that a lot of people they put themselves in boxes, they really have a lot of limiting beliefs about what they can and can’t do what they should and shouldn’t do. And so breaking down all of those limiting beliefs, that’s it’s so important for everybody to do. Yeah,
I love that. And I think you’re so right, that we get conditioned through our day job that we were in before, or what we thought is possible from the past. So really good tips there. And there’s so many amazing resources out there for us to improve our mindset. Now, where can people find you? That is my last question. How can they connect with you? Give us all the things? Yeah. Okay, so
Well, I’m on Instagram here at Dr. Kim Foster. I’m also on Facebook at Dr. Kim foster my website that’s got like, you know, basically all the info about what I do and who I help is Dr. Kim foster calm and so yeah, you can go and find me over there. But I also have a private Facebook group. It’s a free Facebook community. And in there, I share all kinds of tips. There’s lots of you know, conversation and that kind of thing, videos and all sorts of stuff inside there. It’s called Health Coach Squad. So got us on Facebook.
And so I’d love to have you join me there. And it’s lots of fun. It’s such a great very supportive community health and wellness coaches at all different stages, you know, right from the very beginning, just considering whether they want to join or become like a Health and Wellness Coach or enter this particular industry and then to people who are on their way to like six figures, multi six figures, you know, from there, so it’s nice.
Awesome. Well, thank you so much for sharing. And that sounds like a lot of fun. And thanks again for also You had me on your podcast. So what’s your podcast called? Yeah, marketing and mindset for wellness coaches is my podcast. So yeah, so come on over and listen to my podcast, I release a new episode every week. Because and you know, the title marketing and mindset for wellness coaches, kind of what we were talking about today, right? Is that really that’s what I believe is that that’s the dual. You have to work on your mindset. And of course, like the business and marketing side of things, but you need it’s a one two punch. You need both of those elements in order to find the success that you want.
So yeah, love it.
All right. Well, thank you so much for coming today. And I’m looking forward to continuing to see you on all the social medias. Yeah, saying thanks so much. This was really fun. Hailey, it was great talking to you. Thank you Have a good one. You too.
About Dr. Kim Foster
Dr. Kim Foster is a doctor and health coach. She obtained her M.D. in 1997, completed her residency in family medicine, and began working as a family physician immediately afterward. As time progressed she found that she was extremely interested in the wellness side of health. From nutrition to yoga to stress management, and the many other components of a truly healthy lifestyle. This passion partly came from her work with patients (and seeing first-hand the massive difference a healthy lifestyle can make) but it also arose from her own health challenges, and the lifestyle changes she made as a result. Kim then discovered health coaching. Although it was a relatively new field, she immediately knew there was a ton of potential. She became obsessed with learning as much as she could about not only the coach approach but also about business strategies, marketing, and building an online business.
Resources
- Complimentary Business Consult
- Health Coach Nation: Marketing, Business, & Mindset for Health Coaches
You can find Dr. Kim Foster on her website here.
Find Dr. Kim Foster on Social Media: Facebook, Instagram, and LinkedIn
