Monetize Your Business & Brand
In this episode, Marketing Strategist Patty Farmer and Business Coach for Health, Life, & Mindset Coaches Hailey Rowe discuss how to find your target market and buyers, and successfully monetize your business.
Lessons discussed in this episode:
- 4:23: Tips to align your business with your dream lifestyle
- 8:43: Ways to use partnerships to grow your audience, monetize your brand, & attract more clients
- 9:49: What is a “power partner?”
- 13:31: How to open yourself up to more entrepreneurial opportunities & get out of your own way
- 21:13: One simple habit Patty does daily to always have referrals & leads coming in
- 21:43: Examples of when it might not make sense to charge $10K for your coaching package
Quotes from the episode:
- 3:33: “A lot of people like to talk about who their target market is, which is really somebody who has a problem and you have a solution. But your target buyer is somebody who has a problem and you have a solution. And they’re actively looking for that solution, which is kind of the game changer, right?” -Patty Farmer
- 17:17: “I always like to say people should value other people’s time. Because it’s sort of like… If you do it yourself, you’re going to get “do it yourself results.” And if you want expert expectations or expert results, hire an expert.” -Patty Farmer
- 23:30: “I do think people sometimes undercharge too, though. Where they’re like, oh, my gosh, you know, it’s, I’ll just do everything for free forever. And, it’s like, okay, at some point, you got to turn this into a business”. -Hailey Rowe
About Patty Farmer
Patty Farmer is an award-winning Marketing & Media Strategist, International Speaker, Podcast Host, Magazine Publisher, and 7 Figure Event Producer. As a global influencer and thought leader, she works with women CEOs, entrepreneurs, and speakers who are experts in their field to help them fully identify their expertise, attract (and convert) their ideal buyers, gain massive visibility, package their knowledge, and position them in the marketplace to leverage the media and create marketing strategies that are profitable…not painful. Her mission is to help her clients make a big impact in the world, and bigger deposits in their bank accounts while designing a lifestyle they want to live.
Links & Resources:
- Hailey Rowe Coaching Services
- Schedule Your Free Consult
- Patty’s Website
- Patty’s LinkedIn
- Patty’s Facebook
- Patty’s Instagram
- Patty’s Twitter
- Grab your FREE copy of the Marketing, Media, & Money Magazine
- Take the FREE Marketing, Media, & Money Assessment
- Sales Confidence & Pre-Qualifying to Close More Deals With Donna Smith Bellinger
- Lead Generation With Hailey Rowe & Amy Lee Westervelt
Disclaimer
The advice given on this episode does not qualify as financial, legal, or investing advice. Make choices at your own risk.
