⇩Get My Niche Marketing Training
The Do’s and Don’ts for Your Niche
In this episode, I discuss niche do’s and don’ts.
By listening to this episode you will learn how to narrow down your niche and focus on your skills.
0:00
Today we’re gonna quickly talk about niche do’s and don’ts. And the reason why I’m bringing this up is because I talk to a lot of coaches. Life coaches, health coaches, etc, who struggle with figuring out who is my ideal client. I don’t want to narrow it down. I’m worried about, you know, missing out on certain clients that I could be helping if I say I only work with so and so. And so we’re going to talk a little bit about why a niche is so important. What to look for when you’re choosing your niche.
I want to remind you that I have my free niche marketing training at haileyrowe.com. Along with my five star Instagram bio checklist for you guys. So if you haven’t already checked that out, go to haileyrowe.com, it’s available right at the top bar. And do that for sure. Let me know how it goes. And you can even post how it goes for you in the Health Coach Nation Facebook group, and tag me. Or you could book a free strategy call with my team where we can talk with you about your niche segment, and where you want to go with your business. So when it comes to picking a niche, the reason why you want to pick a niche is because everybody has to start somewhere.
And when you have energy, I want you to think about this. When you have content, energy, things that you’re doing in many different directions, it usually doesn’t go very well, right? Usually, you lose, it’s like all over the place. Right? It’s the same thing when picking a niche, you want to direct your energy towards a certain type of person who needs your help. And speak directly to them so that they it hits home with them, you resonate with them, you are a magnet for them. versus when you say you help everybody and your energies all spread out.
It doesn’t land with anybody. So if it’s, I’m gonna beg you, if not having a niche is not working for you right now. Please try having a niche, right? And what can What do you have to lose? My guess is it’s probably not working for you to just say I do everything with everybody. So my suggestion is narrow down and choose a niche and experiment. And that doesn’t mean you’re married to this niche for the rest of your life, it means that you are choosing to direct your focus and help a certain person for now, and then you can expand.
So what do we want to think about when it comes to picking a niche? Number one, you want to have a niche that you don’t have to convince? Okay, so what I mean by this is, there’s a marketing lesson that says go where you’re wanted, not where you’re needed. And what we mean by that is you want to
2:37
you want to work with if you’re a health coach, for example, you probably want to work with people who are interested in being healthier, even if somebody’s unhealthy. You guys know this, if somebody is unhealthy, and they love their life, and they love drinking Coke, and they’re not suffering any consequences, or maybe they are suffering consequences, but they don’t care, you are not going to be the person who convinces them to change their health, and you should just let that go. Right.
Consider the Niche That Wants What You Offer
So choose a niche who wants what you have to offer. You don’t have to do convincing. So a lot of times when I’m working with clients, sometimes we talk about how, you know you want to go where health conscious people hang out. Who’d want a health coach who want to keep developing who want to get, you know, healthier and exceed their expectations and stuff. So I want you to be okay with not with with picking a niche that you you don’t have to convince.
And so some examples of that would be so yes, maybe you let’s talk about I have a client who has an autoimmune audience. So she works with people who struggle with chronic pain. Who struggle with being on a lot of medications, and maybe they don’t want to be. And, working on their autoimmune symptoms. And so for her, that audience doesn’t need to be convinced because they want to get off their medications. They’re frustrated, they’re dealing with chronic pain all the time. And that is a pain that they want to solve. So that’s an example of choosing an audience you don’t have to convince.
Where and How to Determine Your Niche
Now, the other thing is, when it comes to your niche, you want to be able to make sure they’re easy to find. So don’t pick a niche, who just is very broad. For example, you might just say women, well, women are everywhere. What kind of women. We need to get more specific, we need to make sure that these kinds of women you’re trying to attract are easy to find. You know, where they hang out.
You know, how they identify themselves. If you’re saying women divorced women, over the age of 40, who, you know, are type a go getters. That’s more specific. We can work with that. And we could start to say Oh, they might read this kind of book and follow this kind of author, or they might hang out in this kind of Facebook group, things like that. So we need to be able to find them easily set yourself up for success by picking a niche.
That’s easy to find. The other thing is you want to make sure that this audience you’re picking can pay for your services. So unless you, you know, you can obviously pick any niche, but, and within that niche, there will be people who can pay for your services. But I like to make it easier for yourself, I would like you to at least. And so for example, instead of picking to work with high school teens, who probably are not going to be shelling out the money for a coach. Yes, you could target their parents, right.
Who is your Audience?
But rather than making it hard on yourself by picking an audience that probably doesn’t have a job, and, you know, is not actively seeking out buying coaching programs. Pick a niche that’s, that can pay for your services. Okay. So those are the three magic things, in my opinion, someone who could pay for your services somewhere, a group that’s easy to find, and a group that is wants what you have to offer, and you don’t have to convince them. So not your niche is not just a type of like a job field, or a gender or an age, your niche is also characteristics. In addition to getting clear on Well, what what kind of woman what kind of job do they have? Usually?
6:20
What, what age range? Are they I want you to also ask what are their characteristics. They’re usually insert type a go getters,. They are usually the kind of people who can never turn it off their brains always working. They’re usually the kind of people who have tried every diet under the sun. Now we’re getting somewhere, we’re getting more specific. The other thing you want to keep in mind when it comes to your niche, is to be okay with not getting everybody. And instead, ask yourself, who do I want to serve? What do I help them with? What’s the guarantee I want to make to them? And how long does it typically take.
So this takes your niche statement to a whole new level, because you’re not just saying, I help women be healthy and develop balanced lifestyle. Whoa, that’s so broad. Instead, we’re saying I help, you know, divorce women over 40, who have always put others first before, you know, we’ve always put themselves last for their families who want to insert, reinvent them selves rock their metabolism, and blah, blah, blah.
And my guarantee is I’m not going to make you try a fad diet that won’t last. And we’re going to get your health insert specific problems you solve in check within my 90 day program, something like that, that’s much more specific than saying it’s just I help people with bounce lifestyle, it doesn’t stick, it doesn’t land, things like that. The other thing you can do to stand out with your niche and and really look good in their eyes is have your own method. So rather than just saying, I hope you get healthy and fit through health coaching.
Say through my boss, mom fit method, and explain what that is, and maybe a webinar or in your Instagram stories or whatever and have it somewhere and be constantly teaching this method to your audience. So these are just some of the things you have to think about. And I want you to remember it’s better to direct your energy deeper within one niche than wider within several. Many, many different niches. And the thing you also have to think about is finalizing this into a clear statement that like a seven year old could understand.
So this is where a lot of people get tripped up is they come up with a statement that’s like I’m helping goddess women find their inner passion and live it live empowered. Okay, what does this mean? What How does this play out now, to a certain very teeny tiny person, this might make sense. But for most people you want it marketing must be simple, confused, if you confuse you lose, as I say. So try to make sure that the language you’re using and the specific outcomes and goals you’re helping people with are clear.
And that’s the other thing. Always focus on the outcomes and goals you’ve worked on with people in your niche rather than how which is through coaching. That’s fine. Nobody cares. How doesn’t really matter in your when coming up with your niche and your elevator pitch statement. Yes, how matters in that you want to make sure you’re stating what you who you’re not for and what you don’t do. Like for example, if you’re a health coach, and you want to make it really clear you don’t do fad diets and you don’t support like, you know
10:00
crash dieting, then it will be important to include that. But I don’t want you to get tripped up about just saying like, I’m a coach. That’s the least important part of your niche statement. The most important part is the outcomes and benefits you provide your clients with. The last thing I want to say before I hop off today. We’ll be doing more trainings on this in the future. But I want to let you know that tomorrow, Thursday, the 21st of January, I’m doing a live webinar. Teaching LinkedIn with Simon Parsons.
He’s a LinkedIn expert. He is grown two businesses on LinkedIn, he’s had over 500,000 views on his videos on LinkedIn. He’s getting you know, he’s attracting his ideal clients. 99% inbound requests to him from his ideal target audience on LinkedIn. I personally do LinkedIn lead generation for clients. And I do it for myself as well. Where we do targeting for you. We do a message campaign that is non invasive, and starts conversations with your ideal client, and help you grow your invitation requests every single month by 2400 people.
So together, Simon and I are teaching you some major tips on how to work the algorithm to your favor. Things like that. So please join us tomorrow. And if you miss it, if you’re listening to the podcast, and this is past the date, just DM me. And say hey, I missed your webinar with Simon on LinkedIn, teaching LinkedIn and I’ll be sure to send you the replay. Okay, have a great day everybody. Thank you so much for listening and talk to you soon.
Resources
- Complimentary Business Consult
- Health Coach Nation: Marketing, Business, & Mindset for Health Coaches
Find Hailey on Social Media: Facebook, Instagram, and Twitter
