Peter Radcliffe’s Advice to Get Out of Your Own Way & Crush Your Business Mindset

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Introducing Peter Radcliffe

In this episode, Peter Radcliffe and I discuss the importance of having a business mindset.

By listening to this episode you will learn how to get the right strategy and support.

Getting the Strategy and Support

Hey there, today we have a very special guest, Peter Radcliffe. And we are going to be talking all about how in your business, it’s very easy to, you know, get the strategy and get support. But it’s not so easy sometimes to get out of your own way when it comes to your limiting beliefs and your mindset. And so Peter is an expert in all things mindset. He also helps coaches like me, grow their business. So we’re going to be going into it. Welcome to the show, Peter.

Thank you very much for having me on. It’s nice, bright, early, crisp morning here. So great to be up and talking mindset and, you know, personal development with yourself. Yes, awesome. So we are both in the business of helping coaches grow their business. And sometimes I don’t know about you, Peter, but it takes more than just getting strategy, right. So I always, when people say, I need to know, if you have testimonials, I need to know, you know what, I’ve been your results. But then at the same time, they don’t believe in themselves. Like they’re like, okay, that’s cool that you’ve been able to do that. But this, how is this gonna work for me?

Developing Your Strategy from Your Experiences

Because I think they have all these special things about them that makes, it’s gonna make it really hard for them to be successful. So tell me a little bit about what are some of the common beliefs or things holding coaches back where you know, you they could be so successful if they just moved through this? And we’ll start there? Yeah, well, I think a common journey that all coaches tend to take, is they often go through a journey themselves, don’t they?

So they often do, you know, I’ve got coaches that have dealt with anorexia or domestic violence, or have been through a marital split ups and all of that. And when they get to the other side of that, they feel that they’ve been helped so much, they want to give back. And they also feel like they know somewhat about that whole process, because indeed, they’ve been through it themselves. There’s nothing better than speaking to a coach that, you know, has been in the same situation that you have previously. So we do move through that cycle.

And that is one of the benefits of, you know, of, of helping people where you’ve been in that in that situation yourself. I, myself, went through that whole cycle, I was not really interested in building a business. At first, I was very much interested in my own personal development. And I think, you know, we’ve talked before, hey, and you know, I’m very avid meditator, and into mindfulness. I got a huge amount of growth from my teachers and things like that. And it was actually my passion, all over the world to try to share that with as many people as possible. So I went into business, not knowing, you know, how to create a business. And so I had to reach out to people like yourselves, who could coach me on all the specifics.

But it’s actually then that you start that second personal journey, because some of the things that you realize that are holding you back are your fears and limiting decisions. And in fact, as my business has progressed, then this understanding this understanding that our own limiting beliefs, one of the major obstacles that holds us back has become more and more evidence. So we’re here at school for mine to create and help coaches, build businesses, and we supply them with, you know, how to do social media, marketing and ideas of what how to create their own message and how to create a web page and how to put into place a video for themselves and who to target and all of that, but primarily, and more and more, we spend almost the first half of it, getting their mindset correct.

And that actually requires getting very, very personal, like, actually, what do you want out of life, that this business is going to help to deliver not just how do you create a good business, but what is in it personally for you, because if you’re authentic, and you’re pure, then you will have passion and you will have what we you know, coherence, a vision and congruence in what you’re doing and that’ll come across as being so powerful when you’re out there talking to other customers. Totally. And I agree, it’s really important to know that about yourself, why you’re doing what you’re doing, when it comes to building your message.

Because if you’re not really if you’re opening up with Yeah, I design websites or Yeah, I help, I am a health coach, you don’t stand out at all what stands out to people is your why and your story and how it applies to your audience and what they’re going through to really help them. So tell me, like, when somebody comes to you, and you say that really have to spend a lot of time with them going deep on mindset, what are some? what’s an example of a pattern? They see coaches going through? And how do you start? What some ways they can start to break through that?

Yeah, it’s a great question.

So I think we all know, we all have lots of things going on for us like imposter syndrome, where we don’t believe we’re good enough. Or we have a very transactional type of way of thinking that you have to do this for me, and I’m not going to spend any time with the customer unless I get paid.

We have fears that, you know, I’m not good enough, or people won’t like me. Or we worry that we’re not technologically savvy enough. And then it can even get back to our mindsets around why you do this business, like people can, for example, still have hangovers for wanting to please parents, maybe they have a sense of abandonment. And so their business is a way to try to create friends for them. I mean, some of this stuff can be quite deep. And it’s really, really hard to dig those mind patterns out.

And on the surfaces. Like for example, let’s say that, you know, once upon a time, you tried to present something, this is my and often stems back to childhood as the issue, you know, presents something to your parents or something, and it was pushed aside and you weren’t giving the recognition. And that resulted in a sense of abandonment. And then for that you’re always trying to be a people pleaser. You might say, well, how is that going to reflect on business, but it does, because it gives you this sense of in that case, sometimes a sense of grasping.

So the coaches is sort of grasping for something maybe recognition for for the client. Then in return at an unconscious level, your customers will kind of feel that mindset is very, very hard to describe, but it’s very palpable, once you know, or once you sort of exposed on what to look for, the coach is, is somehow grasping for something.

As a result in an unconscious level, that rapport is not going to be there as strongly as it can be if you’re pure and clean of all of this. Or maybe there is a respect thing, maybe the customers don’t respect you as much, because they feel like you’re grasping onto something. So those are some patterns, which play out very subtly, between you as the coach and clients or customers that you’re trying to help, you know, go forward, which we as coaches can flip.

And the interesting thing is, once we flip those mindsets, and you move from a mindset of abandonment to a mindset of confidence and empowerment, then not only does that help you in your journey as a coach, but then you’re empowered actually, because you’ve seen it in yourself, you’re empowered to watch for those same traits in other people and then help flip them in other people as well. When you do that, for a customer boy, they are so grateful.

And they’ll be your you know, your trusted or your you know, what’s the word, your raving fan for a long time to come? Love it? Yes, we teach what we most need to learn as they say the quote. So what about when it comes to those examples? What if I come to you and I this pattern, and I know where it comes from? Or maybe I don’t even know where it comes from.

When you say, yeah, we flip that? Obviously it’s a process, but how does somebody start to flip that?

Well, they you know, at least 50% of the even more. Maybe 80% of the process is actually in the realization. So the the amount of aha hours or the gasps or whatever we have when someone suddenly realizes that, oh my God, I’ve been running that same pattern for 20 years now I can see it impregnating everything we do. And see this is the thing is, those patterns can replicate themselves not only in our work, but in our family and with our friends, and even people. I mean, we actually do interventions where people have chronic pain or chronic illnesses.

And often when you dig down into that physical attribute that’s been there for like months, we find that there’s an emotional cause. So people are clinging to safety, or clinging on to some fear. And then when they release that their physical condition actually disappears as well. So sometimes He manifests even as a physical condition. So yeah, so it’s, it’s really through questioning, and it’s very, very personal question. And the way that I do it is, we talk about, you know, subjects such as what people really want in life. What they think is holding them back. And I will ask questions, like, you know, so there’s a fear. There’s a fear of being good enough holding you back. So what’s beneath that, you know, or what, what’s the meaning of that?

And it causes them to search at an unconscious level about what is the meaning of why I’m fearful. Or, I believe that there must be reciprocity in in relationships, you know, what’s the, what’s the core of that? What’s the meaning of that? And then I’ll ask questions. Like, for example, when was that first ever an issue in your life. And this is something we taught something called timeline therapy, where we go back in time, and it can often trigger memories, sometimes repressed memories of, Yes, I remember clearly now the first time that happens, it was when I was in the playground, I was seven years old, and something terrible happened to me.

Sometimes these things are rooted in traumas. So that’s where I saying it can get very personal, about a person’s upbringing, you know, and I might ask questions, like, what was expected to you as a child? And how did your parents and society treat you at that time? And then how did that go through as you’re beginning your career and things like that. Then all of a sudden, people will get that recognition. Bang, they’ve got it. Now, that’s not the end of the process. But that’s a really important part of that process.

And then once if I’ve got a very clear recognition, then it’s actually quite easy to flip. So yeah, nice. Okay. So like, usually, when people have a limiting belief, I’m sure. Or a fear. It’s because they’re afraid of either experiencing a certain emotion. Because, you know, what if they experience rejection, or what if they have to grieve? Or what if they feel disappointment? They feel like, that sounds terrible. And I don’t really want to do that, because our brains wired to probably not want to have those emotions.

Then also, there’s the piece about, okay, yeah, maybe you have those emotions. But then maybe you are also thinking that you need a certain outcome to feel a certain way. And so you want that outcome to be present. So if somebody is afraid to maybe process or feelings, emotions, or maybe they’re not going deep with you, or something like that. Is there any tools or techniques you can share when it comes to how to allow those emotions without judging yourself are just like, any tips around emotions?

Yes, exactly. So you’re right. I always put it down. You know, the other flip side of me is I’m a meditator. And I study the philosophy, the Buddhist and Hindu and Hoonah tradition philosophies. I love those ancient philosophies. And to them, a lot of this comes back to our ego of wanting to be a special person. And in order to sort of be this special person to try to be this great person. We wanted to try to attract things and so we’ve got this grasping that if I can only get to 50 customers and $100,000 revenue a year that will mean that I’m this have achieved this certain status. Which I’m after all, they absolutely as you say, fear something that they will represent that they’re failing or something like that any signs of failure.

So rather than go to, to a risky type of situation, like putting themselves out there on video, they procrastinate and put it off, because they’re so scared that their video will be put out there, and rejected. So you’re right about that. Now, in terms of tools, there’s a couple of things. One, what we do is, is personal coaching. But as you say, these personal questions are gonna need a lot of trust. So often, the irony is, is we bring people in that want to build their business. And then we talk about these things being so important. And we have to often have three or four sessions with them before they get to know us, and they feel like they can trust us, and then they start to open up.

So a coach is really helpful, because they can look from the outside. And especially if they’ve played those patterns out in their head before. They’ve played that game, so to speak, they can see that game easily. But the other side of it, as I said, is knowing those patterns are running in yourself. And eventually, you can find that through simple introspection, and I’m a big meditator. And so I’m very much a, you know, proponent of putting in place a daily mindfulness program. Even 1520 minutes a day is excellent, if you can do that.

You know. Tt just helps in so many areas. It helps us be focused for the day. It helps us calm down, but moat, but as well as that, it allows you to deepen your understanding of yourself. And then you see these patterns playing out in the distractions that come to your mind when you’re meditating. So you try to concentrate on your breath. And you’ll often see patents coming in. And now you’ll see that there’s a commonality and you’ll realize, hey, most of my thoughts are around jealousy. Or they’re around a feeling of fear, or anxiety, or maybe anger or hatred. And you’ll see those patterns playing out, and then you can work on them yourselves. Or you can go to a coach like yourself or myself. And and say, oh, can you help me flip these and let them go?

Nice. Yeah, I like that. And, and that’s a great place to start. Especially because, you know, what you’ve mentioned is awareness is so important. That takes care of a big chunk of flipping a belief. So what about once you become aware. What is the last 20%, as you say, to help somebody start to implement changes and things like that.

So the the flip is often much quicker and faster than anyone believes. And it isn’t just a matter of re deciding. So when we make an on, but it has to be in an unconscious level. That’s the thing. And so, if you think is logically it makes sense. That, for instance, I shouldn’t fear putting myself on video. Because no one’s expecting me to be 100% perfect anyway, I should just do it. It’s one thing to do it consciously. But it’s another thing to get rid of that unconscious fear of letting that fear of being judged. For example, letting that go. But it is ultimately just a replacement at that level. And it’s about seeing clearly with clarity, how this pattern is repeating and how it’s an illusion.

How Limiting Beliefs Holds You Back

And so we will go into it. We will actually talk about how this limiting belief is holding you back physically, emotionally, mentally. How it’s holding you back in your career. And so you you sort of gain weight on the side of, you know, why not let it go. It’s not helping me at all. Then again, talk about what is an empowering mindset that will help you go forward in your business and see how rewarding that is, doesn’t it just make sense to make that decision. And so we call it learnings. We call it new decisions. And when people grasp that strongly enough, it sort of sinks down permeates into that unconscious level. And they actually just read decide then in there, you know what, I’ve had it with all of this hiding, I’m just going to put myself out there.

So that’s the final 30%. And people will explain that it’s feel it feels like emotional baggage just being let go. So you just let go this emotional baggage and that’s the best feeling in the world is slightly not carrying around that backpack of heavy emotions anymore. And from the outside, what it does is it makes you clearer. People will say to you, me, your eyes are clearer, your skin is clearer. But more importantly, your language and your understanding when you’re talking to customers is more clear. And I always think as a coach. The best thing we can do is to be like a mirror to the people. So when I’m coaching, I’ll always try to perceive myself as a mirror for that person. So I’m reflecting back to them, their, you know, good points to their strengths, and also their weaknesses.

And then, you know. The clearer the mirror that I can be, the more obvious it is. They can see what they need to do to change in their own mindset. To go from that place of, you know, limiting mindset where we say, you know, holding them back to a more empowering mindset that will take them forward. So I see a coach’s journey. And we always see this, a coach needs a good coach, don’t they? You know, if you’re a coach, you always need a good coach.

So my journey is to continuously clean off any of the mindsets and the patterns that I hold, so that I can be a more reflective, clear mirror for my customers. I think you don’t need to work. You know, we weren’t we I also like to learn skills and better techniques to help them. But actually mounting to bear secondary, the more clean that I can be both generally as a person and also inside the session, when I’m going to help coach someone, things just happen magically, then, and people see what they need to do to change. So I like that analogy of the mirror, which is why hobbled on about it. So

I love that, no, that’s really, really good. And so true. Because too, when you’re forcing a change in yourself, and you haven’t changed your unconscious, it’s going to continue to feel like willpower, and like you’re carrying this heavy backpack with you, versus what you’re saying is going through a whole comprehensive process to to change your unconscious belief at the core at the root. So it doesn’t require so much willpower, or it doesn’t require you to be like God, this is such an effort and and the way that you put that is that you decide and you, you recommit. And you make that decision for yourself.

Because you’ve seen kind of done a cost benefit analysis, you’ve seen where this belief comes from you figured out marriage, why you know, your younger self, or whatever, had formed that belief and work through the process with you and, and so I think that that’s really valuable to share. And one of the things that I can say personally, because I’ve worked with Peter, a little bit behind the scenes with my business partner on this marketing a little and I can tell you that Peter really cares about his clients. Peter is a living, breathing example of, you know, improving himself so that he can improve what he teaches his clients. I agree with you that having a constant practice on yourself is almost more important than getting into the nitty gritty about the little techniques.

And the little, did I ask that question, right as a coach, and whatever it is, when it comes to just general coaching principles? So what would you say to a coach who maybe is a little bit like, that sounds nice. But you know, I don’t know if it’s that big of a deal. Like I’m still putting myself out there. I’m still doing some things for my business. But I don’t know if I really need to dive deep into all this mindset stuff. What would you say to them?

Well, it’ll come up, like, I’m actually confident that you know, this will sow a seed, and in time it will come up. But what we’re getting very efficient at both myself and my partner Myrna is being helping to identify those mindset patterns. And so we’re so confident now that we’re actually offering free 45 minute sessions to help people identify what is the mindset that might be holding them back. So really, there’s nothing to lose. And like I said, if we can identify that mindset, in 45 minutes, you’re already past halfway.

In order to flip it, so whether you want to go and do the therapy, and as you know, we we run the programs neuro linguistic programming, so we train people to be NLP practitioners. And that really has a whole lot of tools in order to do that last 20 or 30%, whether it’s a parts integration or whether it’s going back in your timeline, but there are other modalities out there as well.

So whatever people choose to do, but if they go into that, knowing that this is the pattern that’s been holding me back, now, I would like to go and change that with whoever I want. That’s up to them. But to you know, I would say, try out a 45 minute mindset session with us completely free of charge, there is nothing to lose body, my experience. Invariably, there’s always one or two mindsets, the whole holding us back.

And with some people, they’re quite minor, but it’s still interesting to know that, and but with other ones, it’s major, and they don’t even realize it. So it’s a huge awakening for them. And sometimes it’s the people exactly as you said, Hey, well, I don’t think there’s anything holding me back. But I just can’t seem to make any money. I just can’t seem to get energized, I still feel a sense of trepidation when clients are coming to see me, you know, minor things they think. And yet when we dig into it, boom, there’s the limiting decisions that’s been with them for years. So that as well, that’s our offer is to catch up with people. And I definitely would dare people, I challenge you to come along and see if we can identify that mindset pattern. I love it. It’s totally worth it.

And I think everybody here can book a call Peter and go to his website, we’ll put that in the show notes. Peter, before I ask you all your social links and all that, I just want to say I when you say sometimes you don’t see it, we don’t realize how much it’s it’s crushing our business. It’s kind of like when somebody is really unhealthy. And they’re so used to being tired all the time. And they’re so used to eating really bad foods that they don’t even know how good they could possibly feel because they’ve never tried it. Just don’t even know that that exists. And so I think it’s so powerful what you said there. And really, you have nothing to lose by connecting with you. So where can everybody find you?

Yeah, so we have a few websites, but I’ll give one. And that is I’m not sure which one to I think the best one is probably NLP website. So because we teach NLP and that’s sort of one of the bases for these techniques is Adelaide, NLP, Adelaide is the city where I live. But we do most of our work online. Now these days, as everyone is doing. So Adelaide nlp.com.au. And there, you’ll find a link to a free 45 minute session. But you’ll actually also find a lot of resources there as well that people can download for free as well. So that’s the website. You can find me on Facebook at Peter Radcliffe, just search Facebook and you’ll see my face there hopefully with one or the other Peter Radcliffe’s in the world.

And those are really the two best ways of reaching out. And you can book straight into our calendar whenever suits you so that we get the timing right. I know there are people at different time zones around the world. So it’s best to do it that way. Yeah. And I absolutely look forward to finding and chatting to people with similar mindsets and those people that are in growth mindsets, and see that business is a way of personal development. And personal development is a way to make your business thrive.

So the two interconnected if you’re in that mindset, then definitely we should make absolutely awesome. Well thank you so much for coming to the show. And we’ll put all that in the show notes at haileyrowe.com people can go to the blogs page and they’ll be able to see it. And thanks so much. It was great talking to you highly this morning. I really loved it. So thanks for the opportunity and have a great rest of the day. You too.

About Peter Radcliffe

Peter Radcliffe shares his over 20 years of experience, and a long history in health and wellbeing in response to a need to provide everyday people with the skills as well as the knowledge he gained in his own time of soul searching. With the aim of providing the most useful content and learning available, while being at affordable prices, Skillful Mind was born.

Resources

• Adelaide NLP
• Skillful Mind Calendar
• Complimentary Business Consult
• Health Coach Nation: Marketing, Business, & Mindset for Health Coaches

You can find Peter on his website here.

Find Peter on Social Media: Facebook