Pitching to Podcasts With Christina Lenkowski

PR Tips and Pitching

In this episode Christina Lenkowski and I discuss PR tips and pitching with podcasts.

By listening to this episode you will learn how to effectively market, pitch, and connect.

0:00
Like Hailey said, I prepared something a little special for you guys. But it is definitely something that you know, it says for health coaches when I when we get there, but it’s absolutely for anyone who’s in the online entrepreneur space. Um, Hailey, did you get a chance to send everyone the download? I did upload it into our private Facebook group, so they might have seen it. But not everybody just cuz I put it in there today. Sure. Okay, perfect. Yeah. Well, I sent it to you today, or I guess last night. So, um, and then I’ll put a link to it in the chat as well, when we get up there. Oh, it looks like I need you to share screen.

0:43
I’m going to give you that access.

0:52
See if that works. Because I’m recording. Yep, it did. Perfect. Perfect.

1:01
Okay, let’s see.

1:12
What are you guys all seen right now? Is it the Presenter View?

1:17
We see a bunch of slides at the bottom and then one big one at the top. It looks okay. And my notes and everything. Yeah. Okay.

1:29
I mean,

1:31
you can all read my notes

1:34
about this. I’m not quite sure how to do it with that without having them. So anyways, go ahead and get started. Um, okay. So basically, we’re going to talk about podcast pitching, specifically for health coaches, or mindset coaches, or anybody that’s kind of in that sphere. We’re going to talk about how to get booked on your first podcast. So welcome. Like Hailey said, I’m definitely open to questions as we go through the chat.

Or I have time for questions at the end as well, I kind of shortened my presentation a little bit so that there would be plenty of time for you guys to ask questions and get feedback. I know that publicity can be kind of a thing that, you know, people get really in their head about. So we can talk about, you know how to get over that how to get over the imposter syndrome that a lot of people feel before they start pitching. And go ahead and get you booked on your first podcast. So with that, I’m going to get started.

Potential Growth with Pitching

2:37
This is a huge area for potential growth for so many online entrepreneurs to grow your online credibility and get more ideal customers on your list, particularly coaches like everyone on this call.

2:52
And before we kind of jump in First things first, I was wondering if everyone could pop in the chat bar or chat box, let me know where you are right now with pitching yourself to podcasts. So either a you’ve never pitched yourself to a podcast be pitched a couple times, but it’s never gone anywhere. See, you guessed it on the podcast before but they asked me to do it. So I didn’t pitch or D I’ve guessed it on multiple podcasts and pitch myself. I’m just going to take a look here. A never pitch Hailey pitched and bid on many.

Simple Baselines

3:25
Never pitch. Okay, perfect. So we’re kind of all starting from the same baseline guest on several says Jennifer, oh, no, I

3:35
guess I’m multiple than ever pitched Absolutely. All these things are, are kind of the most common things that I see. But I always like to have kind of a little bit of a baseline before I jump in there.

3:46
So with that, let’s go ahead and get started. Um, here is the this is kind of what the down or the upload that Hailey sat with you earlier today. Um, I’m also going to drop a link to it there in the chat box for everyone. If you haven’t had a chance, you don’t need to print it out or anything like that. But it should be really helpful for you as we go through today’s presentation.

What is a Podcast Pitch?

4:13
Awesome. I’m not usually watching myself while I’m doing this. So I’m like, Whoa, what do you what are you doing? Alright, so first and foremost, what is a podcast pitch because before we jump into the how I want to talk for a minute about the what and the why I want to define what I mean by the term podcast pitching when it comes to today’s training. So pitching means that you are sending a story, idea or topic to a member of the media for their consideration. This is the crux of what I do on behalf of my clients day in and day out. And by the end of today’s training, you will also be able to do this. And in this particular interest for what we’re talking about. Today, we’re going to be talking specifically about podcast host podcast pitching.

4:59
So why should I

5:00
pitching myself to podcasts. First and foremost, it’s a fantastic list building tool. For every single online entrepreneur. I know, I truly 100% believe this, no matter what you do, the opportunities are virtually endless and continuing to grow by the day. They’re currently 55% of the US population has listened to a podcast, that’s 155 million people, and 24%, that’s 68 million, listen to them weekly. That includes the two grown ups in my house, me and my husband definitely have our favorites that we listen to every week.

Some of them we listen to together, some that we listen to on our own, you know, business, true crime, whatever it is that we’re interested in. And most of you have probably listened to a podcast before, I’m guessing. And the beauty of pitching yourself to podcasts is that it does work for all types of online entrepreneurs. Again, going back to that 1 million number that I gave you, there is a podcast for basically every single niche, the opportunities are endless.

The Story in Pitching

6:04
The other beauty of podcasts pitching is that you get to tell your story, and you get to include a call to action. And that’s also the same as if you were to do a guest post for like a magazine or an online publication. But typically, with a podcast, you get to tell more of that story. So not just the call to action. This helps you bond even more with your prospective clients. And they learn to know like and trust you even more. And the other thing that I would like to say about podcasts is because you can do this, the barrier to entry is low.

Once you know how to pitch. This is absolutely something you can do. And I’m going to show you how I have seen how it’s made a difference in my own business. Even though I taught publicity, I was kind of doing the typical route of ads and you know, kind of that typical marketing type of thing. And it wasn’t bringing me the right kind of customers. And by putting myself out there on podcasts, I’ve had people arrive in my funnel that are much further down the funnel. Because I’ve upped that know like and trust factor, they’re more poised and ready to buy, because they’ve heard from me, they’ve heard my expertise. It’s not just a cold lead coming in. And those can be great. But this is just a wonderful way to grow your list. And the best part is it’s free.

7:21
Okay, so now that we briefly dug into the what and the line, we’re going to talk about the how. So this is where I want you to have your worksheet up either you could be writing it if you already printed it out, or you could be writing just on a piece of paper or Google Doc, that’s totally fine as well.

Dictate the Strategy of Your Pitch

7:37
So who is your ideal customer avatar, and I use the term ICA. This will dictate all the strategy that we work on today, when I start working with any client, any single client to get them booked on podcast, this is the first question I always ask. Getting on podcast is great. But I want to make sure you’re getting on the right ones for your ideal customer or ICA. So I want you to write down in the workbook or again just on a piece of paper and a couple of sentences, who that ICA is and what their main interests are, as they relate to what you teach or coach, as well as maybe one or two of their biggest issues.

Established Businesses and Products

8:19
So for me, my ICA is online entrepreneurs with an established product. So that could be like a group coaching or perhaps they have a course who are looking to become the go to expert in their industry. They want more visibility, and they want to attract more people to their list and products. So that’s who my ICA is. You guys have had a second write down years. Oh, my God.

8:46
Like, I know, put her outside. Okay, Christine. Yeah, um, our Christina sorry.

8:54
Typically, they know their ideal client, because we work on that. But what they don’t know is how to find maybe the podcast that their ideal client listens to. So yeah, we’re going to absolutely get into that. So the first thing that I just like to have everyone do before which that’s what I want you to know who your ICA is absolutely 100%. I figured that that was what you guys are there. But just so we can start thinking about where we can find those podcasts kind of getting that person locked in.

So absolutely, we are we are going to do that. And then secondarily after right getting your ICA, I want to know what is your call to action. So what is going to actually convert a listener to a member of your list? We’ve already determined the whole point of doing any sort of publicity is to drive your ideal customers to you and up your profits. So what is the call to action you’ll be using to get them there. Perhaps you have a free download maybe a free Facebook group or challenge that you can direct them to where are you sending them? I want to make sure that this is clear. You should have one clear call

10:00
to action for any podcast interview that you do. And one thing to keep in mind that I highly recommend, especially when starting out with podcasts is that you direct to an evergreen lead magnet. So what I mean by that is something that isn’t specific to a launch that you only do one or two times a year or a certain season, people binge podcasts all the time. I mean, I did that with Hailey’s, once I started to listen to her, I listened to multiple of them. And I do that all the time, I’ll go back six months a year, to hear guests, I want to make sure the lead magnet is still relevant. So just make sure and write down that call to action that you have going on.

10:39
Okay.

Pitches and Calls to Actions

10:41
And this is what makes podcasting so special, you get to share that call to action. I know I talked about this a little bit before, but that is huge. Because when you do publicity, a lot of times traditional forms of media coverage, like a magazine or even a TV segment, those things do build your credibility. Absolutely. But do they grow your list? Not really.

And the beauty of the podcast is that you get to tell people exactly where you want them to go. So I’m going to have you take a minute use looks like a lot of you already wrote down your ICA. And you might have written down your call to action as well just take a few more seconds if you haven’t already.

I’ll tell you the other day I was on the phone with someone based in Australia, who’s a financial coach. She was saying that she had had had talked to a PR agency and they were like we can get you on all this TV, we can do all this and that. And she was like she was asking me is that what I should be doing? All we want right now is to get more clients, like we’re not looking to necessarily up are like we have the credibility. But that’s not our number one priority right now.

Podcasting and Guest Post Opportunities

And I said to her, I really do think that you should be focusing then on podcasting or guest post opportunities, more so than doing that other traditional media, which sounds really glamorous, but doesn’t necessarily get you people on your list. So these are both these are very important things knowing that ICA knowing that call to action.

12:03
Okay, so we just dove into what you want out of the podcasts, you want to drive your ideal customer to a clear call to action, so they join your list or even better buy something right away. So let’s take a minute to discuss what podcast hosts want out of their guests.

The Importance of Audience Relevancy

12:20
Number one most important thing, they want topics that are relevant to their audience. So that’s the big thing that I just want to point out their audience, okay, you are always thinking about their audience. And that’s never going to find and I’m going to show you how to find ones that have your ideal audience that have your ideal customer. But I just want to make sure that this is abundantly clear that this is a big deal for podcast hosts, they want to make sure that you’re fulfilling some need that they have, when I did a I did a two hour training on pitching to podcasts two weeks ago. And we have some podcast hosts on there. And I’m sure Hailey could probably say the same thing.

The number one thing that podcast hosts are looking for are people that can give them actionable, give their audience actionable things that they can go and start doing. And that’s definitely a huge priority with podcast hosts. They also want to have a knowledgeable expert that they can have an actual conversation with, because ultimately, a podcast interview is a recorded conversation.

So they want to make sure that they have that rapport, they want to make sure that it’s going to be something that’s interesting for their audience to listen to. And then a real bonus for them as someone who’s going to share that podcast with their audience as well. So someone who’s going to amplify that on there, and so that they can, you know, get as many new listeners as they possibly can from this guest appearance or from this interview. So that’s a great thing, you know, to point out to hosts as well.

Publicity Topics

13:53
Okay, so, Hailey, quick question for you. Have you guys worked on like publicity topics? At any point? Or?

14:05
No, I mean, we know they know, their ideal clients, struggles and things like that, but Okay, perfect. So much. Okay, great. So this next section, then is we’re gonna come up with some topic ideas. So this will be really good for you guys. And to kind of get specific, I love teaching, but I like to teach with you guys having a little bit of time to do that specific work. Because if you’re like me, you want to get it done kind of right then or as much as you possibly can kind of right then. So let’s do a few minutes where we talk, talk about topic ideas.

So what I want you guys to think about are some topic ideas that tie back to that ideal customer and your call to action. Okay, and I’m going to give you some examples, but this is what I want you to have in your mind because you want to pique the host and listeners interest enough that it seems like a no brainer to them, that they would listen to what you had to say and then

The Specifics of Topics

15:00
They would go over and grab your freebie or buy your product. And he Porterfield calls this the invisible bridge. So I’m going to show you some examples. But start writing some ideas down if anything pops into your head. And one thing I want to say is, you need to get specific with your topics. So no broad generalizations here. There’s a big difference between a general topic like intermittent fasting, and a specific topic, like top three reasons you need to start intermittent fasting for sustainable weight loss. Okay, so there’s a big difference between that. And that is what podcast hosts want to see.

Podcast Topics

15:39
Here are some brainstorming podcast topic ideas.

15:44
These are kind of the ones that you will see a lot when you start to get into this and you start to you know, as you listen to more and more podcasts, a lot of them work on a lot of these different things. So how to Xyz the x ways to x mistakes x reasons why the framework blueprint, why you must learn dot dot dot, and this certainly doesn’t have to be exact, you know, if you have a, you know, another idea, that’s totally fine, that’s great. But this should get your wheels turning. And I don’t want you to worry about the where yet. We’re going to get to that shortly. We’re just focusing now on the topics that makes sense for you and your ICA.

16:25
I’ll go through a few examples while you guys are writing that stuff down in case anything sparks. Example one, what you do, you’re a health coach for busy moms. Your ICA is a parent who has trouble finding time to make healthy meals, call to action, a free recipe book for quick breakfast smoothies. So that’s what they can download. Here’s a topic idea how to easily save four hours a week with batch cooking. Okay, so that’s that how to Xyz, you’re giving them some kind of actionable thing that the audience can work on.

Podcast Content

And then it makes sense to them. Of course, one of your things about batch cooking is going to be getting all your smoothie ingredients together on Sunday nights, right? So then when it comes time for you to be a guest, and you’re speaking you’re like, well, what am I doing, you know, topic or idea number four is you can save X number of time in the morning by having your smoothie ingredients already laid out for the week. And hey,

I’ve got an awesome free recipe book back on my website at XYZ. Okay, that’s where we want to see that strategy come in. Here’s another example. Perhaps you’re a fitness course creator, your ICA is a 40 to 50 year old woman bored with her at home workouts. Been there?

17:38
Personally so I understand this ICA 100%.

Relatable Calls to Action

17:43
Your call to action is a free video series to liven up treadmill workouts. Okay. So topic idea. Five Ways to amp up your at home workouts and have fun with fitness again. So that’s that X number of ways to Okay, and don’t get caught up in though I don’t know how many ways right now that’s okay. You can just put a number in if you have an idea that comes up.

And the beauty of a lot of these is that if you create any kind of regular content, like maybe you do blog or videos, you’ve probably already thought of a ton of ideas. It’s totally okay to use them here. I just saw there was something popped up in the chat. So I want to make sure I’m not missing any questions. Oh, perfect ideas. I like it. Good. All right, awesome.

18:32
So let’s take a minute here. And I’m going to actually go back to this slide. Just so you can think. Let’s just take one more minute and think about if anything popped into your mind you can use some of those brainstorming topics. I will have a sip of my water and the more you can come up with the better I mean, if you get one really good ones I’m excited but more than that is totally good too. And if you have a good one throw in the chat. I’m sure we would all love to see what what has popped up.

19:28
Okay, anyone have one they’re just dying to share.

19:33
I’m pretty nice. Don’t worry. I’m not gonna attack anything, I promise.

19:40
If anything, I’m going to be like, yes. Awesome. That would make me interested.

19:45
Well, okay, you don’t want to share right now. That’s okay.

19:49
You know, great thing to share in your group, though, if you’d like to do and get feedback from each other on those topic ideas as well.

19:56
Okay.

20:00
Now we’re going to talk about where to find the right podcasts. For you and for your audience. Now that we’ve gotten ID on topics, we’re going to find some of those podcasts to pitch that fit in with your topics.

Features and Pitches

20:15
First things first, starting small is a good thing, okay? We all want to be featured on the model health show or autumn, calibrate these podcasts, or whomever in your particular niche is a big deal. But for most of us, that’s not where we’re going to start out. And that’s okay, starting on smaller podcast is ideal, so that you can build up your crops before pitching the big guns.

The analogy that I always like to give is, sometimes I’ll be working with some of my clients. And they’ll be like, well, I don’t know if I really want to pitch so and so because, you know, they don’t, they said that they only get 100 downloads an episode, okay. And my, my thing that I always say to that is, that is 100 of your ideal clients that are going to be listening to you

Speaking Opportunities

21:02
in their earbuds. And that’s a big deal. If someone reached out to me and said, Hey, I’m going to have 100 of your ideal customers in a in a at an event, I’d like you to come and speak at it, you better believe I would be booking that flight booking that hotel room, I would be getting in front of that group. And when people have certain people whose podcasts they listen to, they are very loyal to that person.

So they are giving them their time. And so they’re going to care that you are who that person has chosen as a guest. So don’t get caught up in numbers, numbers, numbers, or they have 50 downloads or 100 downloads, if that is 50 of your ideal customer, that’s 100 of your ideal customers. And you can convert a certain amount of that over to your list. That’s a big plus.

21:49
Here are a couple of the awesome podcasts I’ve recently had the pleasure of being on. We got a couple more books this month just did one on

Opportunities to Speak and Present

21:56
Friday. I’ve got one with Hailey coming up in a couple weeks, which I’m very excited about.

22:02
The one that I was on on Friday was funny because it was called biz and bubbles, and she sent a bottle of champagne to drink during the interview. I was like oh man, I’m gonna watch what I say during this love to see it was also like 11am. So it was a it was an interesting, interesting day, interesting day. But it was it was really fun. And so my point being, don’t get caught up, you know, each and every one of these adds to your online credibility, no matter the size. Okay. So that’s what I want to say about that.

Online Credibility

22:35
Hailey, I know, right? That wasn’t for the record, that wasn’t like a sly way of me being like, could you send me a bottle of champagne, please? Um, yes.

22:45
Yvonne, let’s see here. 10 mistakes people make when doing a food elimination diet. I love that. That’s a great podcast topic, you know. And I think that that’s an awesome one. Because people who really like to know what they’re This is that people like to know what they’re doing wrong. So I think that’s a really, really good one that could help them move forward and have some actions on it. So I think that’s great.

Importance of Research

23:09
Okay, now let’s start to research some podcasts or how we start to research it.

23:15
Ask your ICA, Google search, iTunes, or Apple podcasts search. And then my podcast piggyback strategy, which I’m going to teach you guys. So this is the ways that I started to research podcasts for my clients. And we’re going to dive into each of these. As we go through the items here. If two to three podcasts pop up, that seemed like a great goal for you write them down on your worksheet as your long term goal, it’s absolutely good to know what we want and what our end goal is.

Now I realize that you may not necessarily because you’re watching the slides, and I don’t exactly know, you may not be able to do this research right now. And that’s okay. Um, but if you can, and you’re able to kind of go on, you know, on your iTunes or go on your Apple podcast, then that’s awesome. We can start getting some of this research going.

Questions to Consider

24:07
Um, ask your ICA, this is the easiest one to do. And again, I know you don’t have the ability to do this right now. But moving forward, I want you to be asking your audience, what podcasts they listen to regularly. This is a great tactic and you know that your ICA hangs out there. You can put it on a social post. Hey, just DM me with your favorite one. reply back. You can even do a poll if you know that there’s a couple that they might listen to add to your next newsletter.

Just have it as a PS at the bottom. Hey, PS hit me back with what podcasts you listen to regularly. I actually just had one of my friends do this and she works with travel agents. And she found out about two new podcasts just by asking her mastermind group about it. So absolutely. You’re going to find some hidden gems with a million podcasts out there that you might not have found otherwise.

Going with Google

25:01
Another way is using trusty Google. I mean, what can’t Google do is really the question. And so here’s an example of kind of what it looks like if you were to just type into Google entreprenuer podcasts or for whatever your particular niche is. So, you know, you guys all have your particular things that you do. So maybe that’s health podcasts, maybe that’s alternative health podcasts, whatever it is, this is what it’s going to generally look like at the top, it’s going to show you some of the biggest, the biggest ones that are kind of out there.

25:34
I’m sorry, Jennifer just asked do you use Moz to find topics is that the I use ask the public sometimes to find topics. I’m not exactly sure what Moz is.

Reverse Engineering

25:49
But I love ask the public as a place because then I can kind of type in and see what questions people are asking and use that to kind of reverse engineer my, my topics. So hopefully, that helps.

26:03
So this is what it’s going to kind of look like when you go into Google, these top ones are going to come up. And that’s great. But what I like to do is go down to these roundup articles. So right under up at the top, there’s going to be these, you know, a ton of roundup articles. And I like to go within the last year, just to make sure that they’re still current. And I’ll go into this. So if I put in public relations podcasts, as you can see here, I have like PR podcasts, and this blog put together the top 25 pr podcast, you must follow in 2020.

That’s exactly the type of thing that I want to be looking at the top 10 Public Relations podcasts for PR pros and 2020. That’s the one right under it. This is a great place to do research. And you know, find some some good new ones. But my favorite way of searching for podcasts is on iTunes or Apple podcasts. The reason that I have both of these listed here is that for newer Macs like mine, they don’t have iTunes on them anymore.

Podcast Categories Considered

27:04
So if you have a new Mac, don’t be stressed out that you don’t see iTunes on there. It’s all going to be under Apple podcasts. And with that being said, they’re laid out very similarly. So the examples I’m going to show you are from Apple podcasts, but it’s similar to how iTunes is laid out and it will still have kind of the same category information and everything.

27:26
Okay, so this is how I do general research on Apple podcasts. And I go in, there it is go down to the categories. I click see all and then there’s all these different categories that are going to come up. So virtually, you know, anything that I could want, I could really find in these categories. For a lot of you here, you know, for most of you here, you’re going to be going into health and fitness, maybe business. But let’s go into health and fitness. See the top shows there, it’s going to give you know the biggest ones. They’re new shows I don’t usually give a lot of

28:05
I don’t spend a lot of time they’re just they’re not really proven yet. But as you can see, there’s all these other sub categories alternative health, fitness, sexuality. So those are all things that I can also go into and explore. I hit see all on the top shows on iTunes, I think it shows you the top 200 on Apple podcasts, it shows you the top 20. So I could pop into one of these this looks like this could be a cool one. Let me see if it’s a good fit for me, I can look at some of the episodes and see, okay, this, this could be fun.

Finding a Good Fit

But what I really want to do is I want to go down to this you might also like category, this is the big one. This is what you go into when you find one that you think could be a good fit and then you search ones that are like that, or I think on iTunes it says other people have subscribed to Okay, so either way, you can go in and you can find some new ones that you wouldn’t have heard about before. Let’s say you’re in alternative health, you can hit see all there. Again, it’s going to give you the top 20 Okay, so you can look through here. See if something stands out to you as a good fit. Maybe this well fed women looks like a good one.

29:19
And so you can go and take a look and see if that’s what sounds good. You can keep going down this rabbit hole or there’s some other you might also like I was actually really excited when I saw that paleo Angie had a podcast I didn’t know she did and I love her. So when I was doing this, I was like Oh, that’s awesome. So I can go in there I can take a look at her episodes and again just again and again and again. I can you know it can become a bit of a rabbit hole if you let it but

29:48
this is where you’re going to find stuff I can put in vegan I can have vegan pop up so all the different vegan podcasts. I can look at the shows. There. I can hit the ceiling

30:00
All again, it’s gonna give me all these different the top 20 vegan podcasts that are out there, I can click on one, if it seems like it might be a good fit.

30:12
And keep going down that you might also like, you might also like,

30:17
way, you know, and that is, this is a great way to just do general searching on iTunes.

30:30
But now we’re going to get into kind of how I do a little bit more focused searching on iTunes. And from Christina asks, How do we find out how many followers the podcast has? Will?

Regarding Reviews

30:44
They? Unfortunately, there’s not really a straight answer to that you also can’t find out how many downloads a podcast has, that’s something that you have to ask the actual host for that information. So that’s one thing to keep in mind. With that being said, you can definitely look at how many reviews they have, that’s always a great way to to see if you know, this is a well liked or well used podcast. You know, if they have a couple 100 reviews, you know, or even 50 reviews, 60 reviews, that definitely means that this is a solid podcast that I would want to be pitching.

31:21
So yeah, and exactly what Hailey said, you can check out their social media accounts to to get an idea on brand credibility on followers, you know how many people they have in there as well. That’s absolutely the way to go about and do it. But unfortunately, there’s not really any way

31:40
to know exactly like how many subscribers they have and stuff like that without asking the host.

31:46
Okay, so

31:49
now that you’ve seen that general way to search on iTunes, I’m going to show you how to do my podcast piggyback method, and you’ll find spaces for this in the workbook that I gave you.

Industry and Business Similarities

32:04
Okay, so first and foremost, I want you to think about someone in your industry who has a similar ideal customer to you. All right. So let’s say I’m a parenting expert, which hot tip I am most definitely not. But I know that Heather shaven would have a similar ideal customer to me. So what I’m going to do is I am going to put her name up in the search bar and see what comes up.

Okay, she’s been on all these different these different shows, I’m going to hit see all I wouldn’t hit episodes to see all the episodes. And the reason for that is if someone has their own podcast, every episode that they have of their own show is going to pop up. So like if I put Hailey in there, all of her episodes of her podcast plus the places that she’s

Importance of Streamlining

32:55
guests it on are going to all come up. So that’s why doing the shows is a much better way to kind of streamline that. The other thing I want to mention, before I go any further is Heather has obviously a pretty unique name. If your competitors name Jane Smith, you’re going to have to actually make sure that that’s the you know that the show is actually her that’s being the podcast guest okay, but let’s say for Heather, we go in there, these are all the different shows she’s been on, I hit see all I’m like, Oh, this is an actually she went on a lot.

I’m like, Okay, this is a great one. For me, or should, this looks like these could be some good fits for me, I’m going to click into one of them, I’m going to hit the not your mother’s podcast, I’m going to take a look and see if that seems like it might be a good fit, you know, they had, they had Heather on there. So they’re clearly interested in parenting stuff.

Considering Competitors

And it’s totally okay to have a competitor have been on the podcast, it means the host is interested. But you know, you just need to pitch them with something else. So I’m going to head down to that you might also like I’m going to hit the see all and I’m able to go in there. So I can hit on this one, the mama hood, see if that’s a good fit. Maybe it is maybe it’s not. But I can go in and look and just see if it seems like that’d be a place for my ideal customer would be hanging out.

34:19
I can go do that. For as many as I want. I can look in a couple of them and see. So I clicked back into happy as a mother. This also seems like it might be a good fit for me. So that’s one that I’m going to write down as a potential show that I could be on.

Podcast Piggyback Method and Examples

34:34
And that’s kind of how the podcast piggyback method works. So this is the example that I just showed you. The guest is Heather Chavez. So you’re going to write in who that competitor is for you that has a similar ICA, The original podcast that she was on so she was on the not your mother’s podcast. And then the two similar shows that were in that you might also

35:00
Like, category, okay.

35:03
So that’s what that is going to look like. Um, I don’t know if you guys, again, have iTunes or Apple podcasts open right now, if so you can be doing this research now, or this is something that you can do later on.

Podcast Piggyback Method

35:20
But before we move on, I don’t know if anyone’s had the chance to take a look. But if you did find any new podcasts that you discovered using this method, that will be awesome, I realized I’ve been talking the whole time. So there might not have been a chance to do that. But this is a really, really cool way to find some new podcasts that are similar to ones that your competitors have been on, but aren’t the exact same things. Okay. So that’s the old podcast piggyback strategy.

35:50
Now, what I want you to do, is I want you to choose one. So, again, you guys haven’t necessarily done the research to know which podcast you want to be on. But when it comes time for you to move forward, and if you’re watching this training, again, you’re looking at again, I want you to choose on one and to focus for your pitch, don’t dwell on it, just make a quick choice. You may even have one in your mind already that you’ve been wanting to be on. This is who you’re going to write your first pitch to. Okay. And that’s what we’re going to get into a little bit more here.

Topics to Consider

36:25
And you’ve got some topics you’ve chosen to show at least again, you will in the near future, you’re going to start writing your pitch. All right, now, Hailey has provided you with a pitch template that you can use, I highly recommend going through this document and writing based off her examples. It’s a really good one, it gives a really good breakdown. As to how this should all look.

36:53
I’m sorry, looking to Oh, yeah, furry fairy. Hi, I don’t know how you say your name. I agree unique names make it a lot easier for us doing the research. And aliens the challenge of the week pitch to a podcast to the online learning platform under Okay, perfect. So that’s where they can find this.

37:14
This pitch template that you’ve given it has an example in it as well, which I always think is really helpful.

Planning the Content and Pitches

37:21
And then after you’ve sent that pitch this week, which is your challenge next week, I want you to do some follow up if you haven’t heard back. So I cannot tell you how many times I had booked myself or a client for media because I actually followed up. We all miss or flagged emails every now and again, podcast hosts do the same thing. They’re human. Also, one simple, respectful, follow up a week later does not bother anyone. Okay, and I put this template in the worksheet that I gave you guys, the workbook that I gave you guys, it’s not anything fancy. It’s not anything groundbreaking. But just to kind of have that template for you just going to be quick, gonna be simple, just re forward your original email and add something like this to the top.

38:10
That’s it, that’s quick, I promise you, I would say almost half of the pitches that I land or the interviews that I land are because I did follow up.

Topics and Pitch Ideas

38:21
Okay, so now that your pitch is on its way you have some topic ideas, you maybe have an idea of where you’re going to pitch to, or at least you know what you’re going to pitch about, let’s talk about how to legally find the right person to send the pitch to, first and foremost, just Google the podcast to see if it has a website. Many of them do, I am all about doing the path of least resistance. And that is far and away the easiest way to find the contact information that you’re looking for.

38:55
Now, sometimes you’re going to when you do even find a website, they’re going to have a submission form, okay, instead of an email or maybe in addition to an email, I would always recommend getting the email address before submitting a form. Because this ensures that you know it went through and it makes follow up a lot less easier and less awkward. But with that being said, if if that’s not there, if there’s not an email there, but there is an online form, that’s totally fine. Just write your pitch out in a Google doc and copy and paste it into the form.

Avoiding Roadblocks

Okay, so that’s another easy way. That’s absolutely shouldn’t be a roadblock to you submitting to a podcast. I just like to be able to know because I’m a bit of a control freak. Okay, I know that this went through, I was getting nervous about forums and whether they actually went through or not. And you can also look in people’s facebook, facebook or instagram about section. That’s where I’ll find that information like their profile, you know, or the about section is where sometimes they’ll have an email address or that type of thing in there.

39:58
The other thing that I’ve done and

Making Connections and Offers

40:00
You know, it’s not my favorite way to do it, but I’ve certainly done it is you can dm a host, you know, if you see them on Instagram, if you know that they’re the host, or maybe it’s for the podcast in general, I don’t pitch them in my message. I don’t pitch them. I say, Hey, I’m wanting to pitch your podcast on a topic idea, I think would be great for your audience. How do I submit and ask for their email address or ask for a link to that online form? Okay, I guarantee to you, they aren’t going to be annoyed because you’re not sending them the pitch in a DM. Okay, you’re just asking how they can send that pitch over how you can get that information to them.

About Christina Lenkowski

Christina helps online entrepreneurs, course creators, membership owners, and coaches up their credibility and be seen by their ideal customers by harnessing the power and methods of free publicity.

Resources

• Podcast Pitch Checklist
• Podcast Pitch Academy
• Complimentary Business Consult
• Health Coach Nation: Marketing, Business, & Mindset for Health Coaches

You can find Christina on her website here.

Find Christina on Social Media: Facebook