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Promote with Persistence
In this episode, Kela and I discuss the importance of and what it means to promote with persistence. While we don’t constantly market and sale services, we try to be consistent and persistent with the services we offer and the connections we can make.
By listening to this episode you’ll love learning some ways to step up your marketing game. Above all, you will be able to find some very useful techniques for partnering with other professionals. Networking and connections are key, and we talk all about that in this episode.
Chamber of Commerce
Become active with your community and local Chamber of Commerce. Even more, you can see if you can become a referral for this network so that you can have individuals referred to you when someone has a particular need.
Partner with Other Health Care Professionals to Promote
LinkedIn is a great approach for finding other professionals and for you in being found. Another great thing is partnering with other health care centers and doctors to network and obtain referrals.
Think of:
- Those with the same mission, but not looking for the same clients
- Reach out and network with those with the same mission
- Network with the individuals with the same mission and jump on a phone call
- Lead with value to help the other individual and see how they might can help you too
- Your partners need to know what services you offer
- Those you partner with also need to know what type of clients they can refer to you
Evergreen Launch: Always Open Doors
Having your open door policy is really important and is something that is always in your funnel and consistent. There are some major launches that are with the option of closing the doors after a certain time frame. In addition, evergreen is consistent and always open doors.
You find that evergreen launches are a lot of times more affordable, they can be a lower rate and open all of the time. This sometimes can fit into more people’s budgets. Likewise, you have to know your level and your limit for whether you need to do an evergreen option or not.
Evergreen simply means your door is always open to whatever you are promoting. Hence, this means there is no deadline or time for the doors to close.
Promote with Fast Action Discounts or Bonuses
Discovery calls are key, because you usually you can close a sale with a free discovery call.
So, here are some key features for a discovery call and other nurturing options:
- Offer free lead magnets to get them in your lead funnel
- Furthermore, offer a free discovery call
About Kela Smith
Kela has been in the health and wellness industry for over 20 years and she is a certified health coach through the Health Coach Institute, accredited through the International Coaching Federation. In addition, she also has an extensive background as a professional fitness trainer. Furthermore, she is a wellness educator and she is a self-proclaimed nutrition nerd.
Likewise, coaching techniques that Kela uses are tailored toward men and women struggling with weight loss or hormone imbalance. In addition she assists women who is struggling with infertility.
Resources
Kela’s Website is: Coach Kela
