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Rayna Rokicki shares how to Podcast Smarter: Strategy, Analytics & Monetization
In this episode, Hailey Rowe sits down with Rayna Rokicki to discuss smart podcasting strategies that go beyond just “going viral” or getting downloads. They break down key insights, including how 80% of podcasters don’t surpass 1,000 downloads per episode, why expert solo episodes can be more impactful for personal branding than interviews, and how long to stick with a call to action for best results.
By listening, you’ll further learn why defining your podcast goals from the start is essential and how to use Apple Analytics to track growth effectively.
In this podcast episode, you’ll learn…
- 80% of podcsaters aren’t getting more than 1000 downloads on an episode.
- For sponsorships, the typical fee is $15 for every 1000 downloads.
- Why to prioritize expert content & solo episodes more than interviews if you are using your podcast for your personal brand.
- You can spend up to 8-10 weeks having the same call to action each episode.
- How to determine your goals for your podcast before starting your podcast: What do you want your podcast to do for your business?
- Tool recommendations like Apple Analytics to help you track episode insights.
Quotes from the episode
- “The first thing you’re going to want to think about is expert positioning. You want to make sure that the content you’re putting out there positions you as an expert.” -Rayna Rokicki
- “So I’m not saying don’t ever do interviews, but I would say follow the two thirds expert positioning rule, where two thirds of your episodes, are you doing solo episodes where you’re giving advice or giving strategies, you’re showing what you know, you know, maybe you’re bringing a client on and you’re talking about the transformation they had with you. Those would be good shows to get that expert positioning. And then the other third of the time, yeah, do interviews, grow your network with it and so on.” -Rayna Rokicki
- “And I think podcasters need to remember… A, nobody’s fully listening with their full attention. B, they forget. C, not everybody listened to that episode. There are so many reasons why you need to keep repeating the same message.” -Hailey Rowe
About Rayna Rokicki
Rayna Rokicki (pronounced Row-Kick-Key) is a Podcast Growth Coach who helps entrepreneurs amplify their businesses through strategic podcasting. She specializes in positioning entrepreneurs as industry experts and monetizing their shows without relying on sponsorships. With a keen focus on crafting podcast strategies that attract ideal clients and create opportunities for high-profile speaking engagements, Rayna empowers business owners to leverage podcasting for sustainable growth.
In addition to coaching, Rayna is the host of two dynamic podcasts. Podcast Growth Club offers expert insights on using podcasting as a business growth tool, while You Betcha She Did highlights inspiring women entrepreneurs from the Midwest, sharing valuable business lessons and success stories.
When she’s not immersed in the world of podcasting, Rayna enjoys practicing aerial dance, taking invigorating cold dips in Wisconsin lakes, and embarking on adventures with her family.
Links & Resources
- Rayna’s Website
- Rayna’s LinkedIn
- Rayna’s Instagram
- Rayna’s Instagram
- Podcast Growth Club
- You Betcha She Did
- HelloAudio: Podcast Platform
- Attract With Audio Challnge
- Free Class: How to Book Clients Using Podcasting
- Podcast Guesting & Hosting a Podcast: Debunking the Common Myths With PodWritten
- Pitching to Podcasts With Christina Lenkowski
- The Health Coach Nation Podcast
Disclaimer
The advice given on this episode does not qualify as financial, medical, health, legal, or investing advice. Make choices at your own risk
