Rebranding in your business?
Feeling like your brand messaging needs a serious refresh?
Like your current audience & messaging just doesn’t feel aligned with YOU anymore?
Maybe the market has gotten too saturated… or you no longer know what makes your brand STAND OUT.
Whatever the case, if you want to do a bit of a “message makeover”… I want to share 3 key questions to succeed at rebranding.
As a Chicago Marketing & Sales Coach and Linkedin Lead Generation Service Provider, I’ve helped many clients change their messaging and brand to something that makes them EXCITED again. I also have expanded and evolved my messaging many times throughout the years. It’s not always easy, but it can be done!! Use the 3 questions to help your rebranding process go smoothly.
3 Key Questions For Successful Rebranding…
- How do you want your readers to FEEL, what do you want them to KNOW, and what do you want them to DO?
Take a look at your current business and website as if you were a stranger and see where it’s on POINT with your response to question 1 above, and where it’s TOTALLY off.
Note down some tweaks to your messaging, brand colors, and overall site that could move you more towards how you WANT your brand to be perceived.
- What’s the end goal with your business?
If you’re feeling misaligned with your brand, refresh yourself on your core reasons for having it in the first place, and ask yourself what might need to change to reconnect to those reasons.
Maybe you want to rebrand because you feel like you have “burnout” and want to take a new direction… or maybe you’ve outgrown your niche.
Whatever the case, decide what action steps need to be taken if you were to work backwards from your “end goal.”
- How can you choose a niche that makes your life easier?
A strong niche means that you’re choosing an audience that has…
- Purchasing power
- A big enough problem that would cause them to search solutions on the internet
- Community (In other words, choose a niche who would be proud to SHARE your blogs, spread the word, talk to their friends, etc.)
Hope these questions help to trigger some ideas about your next moves!
Rebranding & Business Next Steps
If you’re looking to get support making more sales, forming profitable partnerships, or creating more time-saving systems in your business… Schedule a Free Strategy Consult today.
BONUS GIFT: You can get Hailey’s FREE “TIME MANAGEMENT SYSTEM YOU CAN ACTUALLY STICK WITH” here.