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Retreat Marketing & Planning with Shannon Jamail
In this episode, Health Coach Nation Podcast Host Hailey Rowe is joined by retreat expert Shannon Jamail to discuss the key elements of planning and marketing a successful retreat. They discuss the power of email marketing, highlighting its impressive ROI compared to social media, and the importance of using lead magnets, content marketing, and platforms like Pinterest to grow your audience.
By listening to this episode, you’ll gain insights into best practices for retreat planning, including pricing strategies, budgeting, and venue selection. Shannon also shares tips about niching down, creating an exceptional client experience, and ensuring your retreat is both profitable and impactful.
In this podcast episode, you’ll learn…
- Ways to enhance your coaching services and client experience with Retreats
- Do’s and Dont’s for planning your event
- Tips to market your event
- Ways to grow your email list in preparation for launching your retreat
Quotes from the episode
- “Just knowing, and I mean, down to like, every possible detail you can think of, of who your ideal client is, because that is who you are going to market to. You’re going to use the language that they can hear and that they appreciate.” –Shannon Jamail
- “Are you niched? Are you talking to a target audience, or does your message not resonate with anyone?” -Shannon Jamail
- “I think a lot of times people make their pricing mean it’s about them instead the offer. What is the value of the retreat? What are people going to get out of it? And I think that’s where people get tripped up, because you can’t even put a price on yourself. Number one. Number two, they tend to undervalue themselves, so then they undervalue their retreat.” -Hailey Rowe
About Shannon Jamail
Shannon is the founder and creator of the Mind & Body Complete Family of Companies which includes her retreat center, Retreat Ranch, outside of Austin Texas. She is a best selling author, podcast host, retreat leader, therapist turned mentor, Yoga Teacher trainer and tequila connoisseur (not really but she does enjoy sipping on a good pour). Shannon has a passion and a mission to elevate individuals in mind & body in order to connect, grow & thrive through her online courses, books, programs & retreats. She lives on her ranch with her family in the Hill Country of Texas. Find out more about her programs at www.mindbodycomplete.com or www.theretreatranch.com.
Links & Resources
- Shannon’s Website
- Mind and Body Complete’s Facebook
- Mind and Body Complete’s Instagram
- Learn to Lead Retreats’ Facebook Group
- Retreat Leaders Playbook’s Facebook
- Retreat Leaders Playbook’s Instagram
- Mindy and Body’s Instagram
- Texas Hillcountry Retreats Instagram
- Wellness Retreats & Workshops That Sell With Amanda Huggins
- Profitable Events (with Makeda Newton)
Disclaimer
The advice given on this episode does not qualify as financial, medical, health, legal, or investing advice. Make choices at your own risk
