4 Musts for Coaches
In this episode, I discuss the 4 musts for coaches when it comes to sales.
You will find these methods helpful for you to in marketing your business. In addition, you will find these methods useful in connecting with potential as well as current clients.
Know, Like, and Trust in Sales
This is the very first thing to consider. Knowing, liking, and trusting leads to discovery calls. As a matter of fact, you need this system in place in order to begin booking those discovery calls more effectively.
4 Factors that Lead People to Buy From You
There are 4 factors to success for having people to want to buy your products or services. These are:
- Emotion
- Logic
- Fear
- Urgency
Emotion
This is the first factor. You need to know what motivates your. Likewise, you learn what motivates them by listening and learning what they are thinking and feeling.
Logic
Potential clients also will care about what you offer. Likewise, this is where the logic comes in. In addition, they want to see how they can use your product or service. As a result, they are going to want to know the value in what you are selling.
Fear
Some individuals fear taking action, but do not fear they are unable to do it.
When it comes to fear, you need to chime in what their purpose is. As a matter of fact, focus on how much time has passed by. Likewise, focus on how they may not want more time to pass by. Similarly, show them why they don’t want to procrastinate with their goals. As a result, help them to see their purpose.
Ask questions including:
1. Why now?
2. What are you afraid of?
3. What’s been keeping you stuck?
Urgency in Sales
This is relevant to that individual right now. These individuals may include:
1. Aware they have a problem. As a result they are ready to solve the issue.
2. Unaware they have a problem, but on the other hand need assistance.
3. Aware and comfortable.
These are usually the groups that are marketed to. As a matter of fact, most are trying to target the aware and comfortable group as their clients. Likewise, these are usually the potential clients who are more ready to take the leap.
Let’s Review the 4 Musts for Coaches in Sales
In conclusion, you will find that all four of these steps are crucial steps for your coaching business. Likewise, it will help your potential client to realize their goals and purpose and how what you offer can help them. You must lead with emotion to fall into the next step. Likewise, you need to know what group your potential client falls in when it comes to urgency. As a result, you’ll be able to present to them the best service or product that you can possibly offer.
Resources
- Super Hero Sales Journal
- Free Sales Strategy Call
- Health Coach Nation: Marketing, Business, & Mindset for Health Coaches
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