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Shannon Simmons: Building a Healthy Business Through Cash Flow Systems and Money Mindset
In this episode, Health Coach Nation Podcast Host, Hailey Rowe talks with Shannon Simmons, founder of Fit for Profit and certified Profit First Professional, to talk about the financial side of building a successful coaching business. Shannon shares why creating strong money habits early, understanding cash flow, and developing a healthy relationship with money are essential for long-term business growth. Whether you are just starting your coaching business or looking to improve your profitability, this conversation will help you take control of your finances and make smarter business decisions.
In this episode, you’ll learn…
- Why building financial habits early can help coaches keep more of the money they earn
- How cash flow systems create clarity and reduce financial stress
- What the Profit First system is and how it helps business owners manage money
- Why paying yourself first and saving for taxes should become early business habits
- How separating personal and business finances creates stronger financial foundations
- The purpose of a profit account and why entrepreneurs need a financial reward system
- How your money mindset and childhood experiences can impact business decisions
- Common money mindset challenges coaches face, including overspending and money avoidance
- How to evaluate business investments before spending money on certifications, programs, or tools
- Why entrepreneurs need to understand their “time fuel” and “money fuel” before making investments
- How having a coach, mentor, or mastermind group can support business growth and decision-making
- How to create a financially healthy business that supports your ideal lifestyle
Key Quotes from This Episode
- “And it is human behavior to check our bank accounts when we’re trying to make a decision about spending money, which is great. But your bank accounts don’t always tell you how much in expenses you have coming up next week.” -Shannon Simmons
- “Money avoidance is a very common thing we see in clients to like burying your head in the sand and just not dealing with it. So there are people who really don’t know what is in their bank account.” -Shannon Simmons
About Shannon Simmons
Shannon Simmons is a Certified Profit First Professional dedicated to helping business owners build financially fit businesses that support their ideal lifestyle. With over a decade of experience consulting small businesses, she saw firsthand the need for better financial strategies beyond traditional accounting. She founded Fit For Profit, to empower entrepreneurs to take control of their cash flow, maximize profitability, and create financial stability. When she’s not coaching business owners, Shannon enjoys time with her husband and two children, serving her community, enjoying sports, and exploring nature.
Links & Resources
- Shannon’s Website
- Shannon’s Instagram
- Shannon’s Facebook
- Shannon’s Free Facebook Community
- Shannon’s LinkedIn
- Shannon’s YouTube
- Shannon’s Fiscally Fit Starter Kit
- Join the Work Smart Marketing Club
- Scarcity to Abundance With The Biz Hippie
Disclaimer
The advice given on this episode does not qualify as financial, medical, health, legal, or investing advice. Make choices at your own risk.







