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Should Coaches Share Pricing on Their Website?
In this solo episode of Health Coach Nation, marketing and sales strategist Hailey Rowe tackles one of the most debated questions in the coaching industry: Should coaches publish share pricing on their website? Hailey breaks down why this issue is nuanced, when listing prices works, when it can cost you potential clients, and how to find the strategic “middle ground” that builds trust and boosts discovery call conversions.
She also shares a powerful mindset reminder about prioritizing your message over perfection, why value must always precede price, and a quick checklist to help you evaluate the best pricing strategy for your business stage.
In this episode, you’ll learn…
- Why sharing your message and thought leadership matters far more than perfect timing or appearance
- The “mystery box” analogy: why listing prices without context makes coaching seem expensive
- The 3 critical things buyers need to understand before evaluating your price
- Hailey’s top tip for sharing pricing on your website without people automatically resorting to “It’s too expensive.”
- Why avoiding discovery calls out of fear of “wasting time” can hurt your sales and client relationships
- Guidelines for when listing prices directly makes sense
- How to position your coaching as a proven framework rather than a hourly commodity
- A 5-point checklist to decide if publishing your pricing is the right move for your current business stage
- The differences to consider when sharing the pricing for low-ticket offers vs. high-ticket offers
Key Quotes from This Episode
- “Sometimes that thing that bridges the gap the best and really allows someone to get to know their coach is the Discovery Call. This is the opportunity for them to have their coach hear them out, and have their coach be able to tell for sure if they can help them or not. The purpose of a discovery call is to make ethical sales, right? Because when you have a call with someone and you’re hearing them talk, you are assessing if you’re a fit to help them or not. That’s the whole point of a discovery call: to see if it is someone you can help or it is not.” – Hailey Rowe
- “So the other thing to ask before you decide whether or not to publish your price on your website is, does my website sell my offer well enough before someone reaches the price?” – Hailey Rowe
Links & Resources
- Free Client Attraction Consult
- Free Action Plan and Class: 5 Posts to Book More Discovery Calls
- Work Smart Marketing Club
- Partnerships & Collaborations: 7-Steps to Book More Clients
- Business Equation for Booking More Clients
- Pricing: How to Price Your Coaching Packages
- Launching High-Ticket Private Coaching With Amanda Balcombes
- High-Ticket Client Attraction: 4 Keys to Luxury Branding With Elva Li
Disclaimer
The advice given on this episode does not qualify as financial, medical, health, legal, or investing advice. Make choices at your own risk.
