⇩Get My Free Youtube & Video Marketing Cheat Sheet
Social Media that Converts
In this episode, Danielle Jones and I discuss how to make your social media convert and turn your audience into leads.
By listening to this episode you will learn how to engage and connect with your audience by effectively using methods on your social media.
0:00
Yes. All right.
0:09
I’m here today with Danielle Jones. And she’s an amazing health coach, she’s going to tell you a little bit about herself. But before we do that, I just want to let you guys know that what we’re doing today is a super fun episode because we are going to be doing a bit of a hot seat coaching session with Danielle just talking about her content strategy. And also, I think it’s going to be super beneficial for everybody listening today who’s struggling with how do you create content for your ideal client?
What Will Convert?
How do you create content that converts to something, whether that’s sign up for your lead magnet or sign up for a discovery call, things like that. And, Danielle, thank you so much for coming on the show today. Thank you for having me. I’m excited to be here. Cool. Well, we’re happy to have you and tell everybody your Instagram handle and what you do.
1:00
First,
1:01
my Instagram handle is dare me underscore Danielle. I am a certified nutritionist and I help busy driven professional women get healthy and stay healthy and you know live have this energized life and live the life that they actually love. And they can pour out of a full cup rather than giving their family leftovers. Yeah, for sure.
There was something that I just heard yesterday that’s like, Who’s taking care of you? You’re taking care of everybody else’s a busy mom who’s taking care of you and I and actually that comes from one of my clients. I gotta give her a shout out Jennifer press Simone. And she’s so i think so I think this is common. These are women. We are so busy.
1:50
Oh, we come last.
1:53
So anyways, I what stood out to me and we connected originally on Instagram. I just love everybody.
2:00
Check her out on Instagram, because she’s very colorful feed. And she’s very personable, and, you know, good tips. So that’s, that’s a great starting point. There’s nothing to be ashamed about when it comes to your current content. Not that you are but I’m just saying like a lot of people think they’re doing it wrong. And sometimes you’re not doing it wrong. It’s just, maybe there’s some tweaks we can make. Right? So yeah.
So tell me a little bit about what you’re struggling with when it comes to posting and content and you know, where you’re getting stuck. My I get stuck with, like creating content that actually sounds like organic, and that I’m solving a problem because I don’t want to sound you know, just like I’m talking at someone, I really want to actually be helpful in the content and as well as you know, have some, you know, the women as a client, to be able to actually help them reach the goals that they’re trying to
Determining What to Say On Your Social Media Posts
3:00
To accomplish, totally, okay, so when it comes to making it sound organic and speaking directly to your ideal client, what would you say?
3:13
are some things that she because when you said your statement earlier where you were saying, I help busy women, I help them fill their own cup. What does she hate? or What does she not? What’s the reason why she’s not already at that goal? Because what the one part of your statement that I would add or tweak is after you say, you know, I help her. I help busy driven women eliminate fatigue, and I’m reading your bio to
3:42
feel empowered. Without what why is she not already there?
3:48
She’s not already there because she’s already feeling like, she doesn’t have the time. Like I can’t add one more thing to my plate because I feel like it’s going to take up so much time.
4:00
Okay, so she doesn’t realize that it doesn’t take as much time as she thinks she doesn’t have the strategies you know to do it and she’s over hearing about it really honestly, like I don’t want to hear one extra thing to add onto my plate because I have a lot of other things going on in life. Okay, yeah so something maybe to consider is like in your bio where you say helping busy driven women eliminate big and excess weight feel empowered and energized to conquer life. I love the conquer life phrase that’s self care through nutrition.
I would maybe shorten it up and just take out busy because you know, well, if you need to eliminate cuz they give you they give you a limited amount of space. Yes, you can play something like helping driven or busy you can pick one of those women. Eliminate fatigue, excess weight, or comma excess weight and get empowered.
Time Wise
5:01
To conquer life without
5:06
tons of time or without
5:08
hours of meal prep or without whatever she’s dreading or thinking like, I wouldn’t work with you, because I think you’re going to give me all this homework. Yes, yes. Yeah. So that might be one, one small tweak. But then when it comes to the content, and how do you create something that’s organic? What do you mean by I feel like it doesn’t sound organic? Or it’s not like what do you mean by that? For me, I want it to sound like me.
5:33
I’m like, my personality. I don’t want it to sound like you know, it’s something that someone else has said, Of course, it’s gonna be something. It’s nothing that we’ve never heard. You know, we’re not teaching anything new. We’re not reinventing the wheel. But I just want it to be my personality without you know, still sounding professional.
5:53
But that’s what I mean by I guess organic when I say that, okay. Got it. So when it comes to content, and like this
6:00
Structure of content. There’s, there’s, and partly probably why you feel like it’s not it doesn’t sound like me sometimes is it formulas for content,
6:12
having a conversation with somebody and you could tweak the combo based on what they’re saying back and forth to you. It’s something where you have your headline, and then you have like your juicy statement that gets them to keep reading. And then you have the actual meat and potatoes value of the posts where you’re getting tips.
Furthermore, you have your call to action. So what’s probably happening is you’re feeling like, I’m kind of following what people are doing on social media. And just like, right, yeah, yes.
The Importance of Video Posts On Your Social Media
So part of what you can do, and, you know, I think that you already do this, but it is video posts, right? So if you’re feeling inorganic, you can spice it up and have for every other posts, you know, I GTV are real, the real gram and that’s it.
7:00
prioritizing right now. I’m still yet to dive into rails, but I really want to I just like you at the time of doing that, it’s not cool.
7:11
So,
7:13
so So do you do how often are you on video? Not on there enough that is one of my like, struggles is video only because I’m so like critical of myself. And I’m worried about the wrong thing on the video. So video is definitely something I need to do more of. Okay. Yeah, because then you are able, you’re gonna have no matter what we’re gonna have posts that that have to have a structure and honestly, even though you feel like it’s not organic, it is what people want to read because it’s a it’s satisfying to our brain to have be able to read a post and be like, I got something out of this.
There was tip or there was a story that I related to Danielle with. And that’s another thing that that I want to bring up is storytelling posts. That’s another way you
8:00
To make it feel way more authentic.
Types of Social Media Posts
8:03
So let’s first let’s talk about the different types of posts. And then we’ll go back to video as well, because that’s something we can be leveraging. So, first, let’s talk about the generic posts and and there’s nothing wrong with them. And we can talk about how you can make each one personal. So when it comes to writing content, you have posts that are around pain points of your ideal client.
Those would be posts that are either pointing out their pain point that they didn’t realize that they had like that they thought was just normal, or pointing out pain points that they know they have, they’ve been researching how to fix it. They’ve just either been chickening out from getting a coach or solving the problem or they keep falling off the wagon or you know, whatever. They’re they just haven’t solved it yet, but they know they have it.
So that’s those would be posts where maybe you and what I would suggest you do after this episode is like take out a
9:00
journal and write out.
Know Your Audience
And I don’t know, have you ever talked? Have you ever done market research with
9:08
any, like, people in your audience like have you ever interviewed them or ask them what they struggle with or gotten feedback on it like through though, like Google Forms? I guess I’ve done it through that. And I’ve even like sent friends like questions and then just have them like, send it back, things like that. That’s good. Yeah.
So I would go back to that. If you have to get on the phone with somebody to hear the voice and how they explain and speak their language. Mm hmm.
I would go back to those forums. Look at exactly how they phrase their problems and what they said and write down what are 30 pain points I can talk about over the next 60 to 90 days because you’re going to have other posts that are just about that right.
What Are the Pain Points?
9:51
30 point pain points. Oh, they said I hate my legs or Oh, I feel self conscious about blah, blah, blah or I don’t know what to feed my kids.
10:00
or whatever, write all those down and get all the full points down. And then from there, you can start to structure your posts, like create headlines that are around that. So it’d be something like we, you know, surprising ways you can get your kids to eat vegetables if if the struggle was I don’t know how to get my kids to eat vegetables or,
10:23
or a quote, like, I hate my body or whatever they said. And like, ladies, I know like from a love place, giving them some tips, whatever, right? Those type of posts, and though and the way you structure those, there if you google and I highly recommend this might help you get your writing style a little more. You You have to, you know, it’s kind of like in school when we learn a format or we learn a
10:50
you know, whatever, and then we, once we learn it, then we’re able to start making it our own and tweaking it or taking out what we don’t like or, you know, whatever.
What is Your Social Media Formula?
11:00
So I had going HubSpot copywriting formulas,
11:07
spot. Yeah. HubSpot, copywriting formulas. And it is amazing. So the formulas you want to use to write your posts, but then you’re gonna be able to look at that and say, Well, you know, but I would phrase it like this or, you know, whatever, right.
11:28
So that’s the first type of post is pain point post, second type of post and every business coach will tell you different types of posts. This is just what I see. And what I’ve seen work
11:40
type of post is social proof posts. So that’s where you’re bringing up and I’ll, I’m going to lump just for time sake, I’m going to lump social proof posts and credibility posts together because they kind of thing. They get people to trust you and see you as the expert.
Social Proof Posts
11:59
So
12:00
With social proof posts, and by the way, is this help? If you could you can interrupt me at any time if I’m talking too much. Oh, no, no, no, you’re fine. I’m taking notes. Okay, it’s all good. I just want to try to make trying to coach you, but also make sure when our audience listens to this, they’ll get some sense out of it too.
12:20
So, so social proof posts and credibility. What that means is like you would come in a video and talk about one of your clients where she started from versus where she is now and you don’t need to say her name. You know, I know everybody says, Well, I expect private Oh, you don’t need to say her name. And just talk about her journey and what what some main aha moments were in the coaching and that’s social proof.
Or you get a quote from from a client and you share it or you share your own story. So this is where credibility comes in. If you had a month where you and under three hours a week
13:00
You’ve been
13:02
I don’t know, you’ve found a hack or way that it has to be a success that your ideal client wants, okay? Like, for business coach would be something like, oh my god I launched
13:15
and made X dollars and say at least I don’t love doing these I don’t, but people do it. Okay, so I launched I made X dollars in two weeks, you can too and that’s kind of like a credibility post
13:28
of yours would be something around health and wellness.
13:32
That’s a second type of post that and again, you can use the HubSpot formulas to to structure it, but we’ll go back to making it your own later. third type of goals is storytime posts and maybe this is what you need more of because you’re
13:48
just so generic, just sharing tips and it’s so generic. Yeah. So storytelling, what you want to do with storytelling is not just randomly share, you know, the time you met.
14:00
Tony, Tony Robbins ran at an airport like, because what’s the point of the story, you want to share stories that you can tie to the key pain points or goals of your ideal client?
What Do Your Ideal Clients Believe?
14:14
So what would be some, I guess emotional one, or
14:21
like emotional or deep rooted things, beliefs, parent like paradigms that your ideal client has. That could be helpful for what kind of stories you write.
14:37
I’m one would be just not feeling like yourself and just doesn’t know why. Like, I don’t feel like myself. I don’t look like myself like
14:49
I just am not myself.
Think of How You Can Relate
14:53
Okay, so maybe it was their time. Can you relate to that? Or can you think of a client who you
15:00
Through that, or was there a book you read that helped you through? Like, is there anything that comes up for you? That could be a potential story you could share? Um, for myself, like I went through that, like whenever I first started, like, I just did not feel look. any of that like myself. And so that’s what actually jumped started me into this whole thing. Mm hmm. Okay, good.
So that would be an example of where maybe you can think of a point where the part where you had a breaking point or a meltdown, or or you you didn’t do something because of the way you felt like you didn’t know on a, I don’t know, family vacation because you needed to feel I don’t know, I’m getting very bad at coming up with examples.
15:46
But, you know, if there was a vacation, you’re on and you’re supposed to be relaxing and having fun, but you were in, you’re caught up in your head the whole time thinking about how you didn’t feel like yourself and you know, blah, blah blah
16:00
That would be an example.
16:03
And the way that you tell stories would be, well, first you have to have, you have to have a lesson in it or a encouraging part of it.
16:16
Or just almost sometimes it’s enough to just be like, I know how you feel, you know, I need a big like, by the way, here’s the system I use to solve a problem, right?
30 Ideas of Pain Points & 30 Ideas of Stories
16:30
So So, I would also say, in addition to doing your 30 ideas for the pain points, I would do 30 ideas of stories your ideal client would relate to, or limiting beliefs that they have, that could get you thinking about what kind of stories you can do around those things.
Mm hmm. Same thing with objections and that leads me to the next type of post the fourth type of post which is abundance.
17:00
busting posts, because your content could be sweet and nice and helpful and give tips and be relatable. But if you’re never pointing out like your job as a coach and nutritionist is to hold your clients accountable to what they want, right?
Structure Stories Around Content and Experiences
And if you’re never pointing out like, Hey, guys, you’ve been reading these posts for six months, what have you actually? Have you done? Anything we’ve talked
17:28
you have posts that are like a little bit. accountability, tough love, like why haven’t we talked? Yeah, type of thing right here. Um, so. So write down those 30 like limiting beliefs or
17:45
quotes or things that they would say that you can maybe structure a story around.
17:51
And same thing with excuses. Make a list of those that are like why they haven’t reached out to you or signed up with you, etc.
18:00
Because
18:02
in objection busting posts, you want to be you can use storytelling or you can use tips or whatever you want to, to help them through those.
What’s Your Feedback?
18:12
But you want to be clear on like, and get feedback from your audience like, why haven’t they reached out? Why aren’t they signing up with a nutritionist and make sure you’re making some posts addressing those white elephants in the room? because then they’ll process much easier compared to constantly feeling like, you know,
18:36
your contents really nice and inspiring, but nobody’s taking action from it. Mm hmm. Do you have any questions so far, just about like storytelling or
18:47
objections, things like that.
Don’t Limit Your Beliefs
18:50
No, these are really good. And like you said a lot of like a lot of those little pain points and like limiting beliefs. Even the excuses can come from the market research.
19:00
Because I can ask a Why haven’t you, you know, in that, and then they can name and list all the reasons why. And I can come up with,
19:08
like you said storytelling, and the just the objection busting post is really good because I really don’t do that. So that’s actually really good. Yeah. And it’s not, it’s like, don’t be afraid to be a little bit polarizing. And and, you know,
19:27
and have like, it doesn’t always have to be just educational or inspirational.
19:34
The other thing, though, um, what was I going to say about that? Because you brought up a really good point when you said,
Communicate the Value
19:41
I could ask why haven’t you? Oh, use you. If they say it’s, I mean, a lot of times it’s going to be surface level stuff like it’s going to be I don’t have time or Oh, it’s too expensive. Right? there’s typically a deeper reason or there’s a reason why they don’t see it valuable enough to pay for a coach so you have to get
20:00
those reasons and make sure that you’re communicating the value of what you do enough, rather than just saying, Hey, guys, I know you think that coaching is too expensive. But here’s the thing, like, you know, you got to get to the root belief. Why Why aren’t you work that? Why? Right? Rather than just saying, like,
20:21
you know, I don’t know you buy booze and you buy shoes. Why can’t you buy that? Yeah, you could do that. And that will help too. But you want to kind of get to the deeper reasons and using analogies is another really good way if you’re ever wanting to coach somebody through an objection now and you are always good, like I can’t, I’m gonna I’m maybe I shouldn’t share it because I’m gonna butcher it.
My, one of my mentors, sometimes. Oh, I think I’m gonna butcher it. Well, I’ll try anyways and we’ll get a laugh out of it.
20:54
Like, some people really don’t if you if you wanted to
21:01
Now I’m just gonna butcher it. I’m not gonna do it.
Who Needs Your Offer?
21:05
But he was it was about a well, and it was about like, you don’t want to be the coach who’s who’s we’re talking actually about who’s your ideal client and who do you want to target and reach. And he was saying, like, you don’t want to have like somebody in a hole or ditch or whatever, and you’re and they’re trying to climb. They’re not trying to climb out. They’re just expecting you to lift them out of there and grab their arm.
You want somebody who’s caught who wants what you have to offer is kind of trying to climb to the top and you’re lending them a hand and whatever enhancing blah, blah, blah like that. I don’t know. They see the value of getting out of the well verse
21:39
versus staying in there. Yeah, terrible job of me explaining.
21:46
But you get the picture. So when you use analogies, that’s a good thing.
21:53
Okay, so we talked about storytelling posts, pain point host social proof and credibility.
The Objection Busters
22:00
The objection busting posts. And then the last piece is just value based or educational based, like giving them a quick win of some kind so that they actually get to experience what you do and they trust you based on what you’re teaching them. And I think
22:15
a lot of times people, overcomplicate overcomplicate content. But to be honest, the best thing we can do is give somebody a transformation through our content and the tips we’re sharing if they go implement it, because then they’re going to associate you with that win. And, and I’ve had, so I’m sure you’ve had people who’ve been like, I love your content, it’s helped me. So now the next step would be to work together. Um, so would you say now let’s talk about
22:47
the, the How do you make this your own situation? Mm hmm.
22:53
I think the market research will be helpful to do that, because you’re going to hear their language, you’re going to see their quotes. You’re going to do
23:00
How to speak to them directly based on those that feedback, but at the same time, what would you say would feel like if you if there are no rules, and you could literally post whatever you want, anytime you want, however you want, what comes to mind? Or what would be different or what would that look like?
23:21
Hmm, it probably would be
23:26
sorry. Okay. Yeah, it probably would be more
23:33
like video. And just like having like, more like real, like conversational type things. Because I really do enjoy in person like face to face environments.
Events and Interactions
I love having events. I love having people there in front of me. So having some type of interaction. It would be video and having those conversations and then kind of just be like, okay, asking me a question and then really educating them in that area of something that they
24:00
interested in or you know, on my perspective of it? Yeah. And the reason why video is so cool when you go live or do an Instagram Live is you can see the comments in real time and answer those questions and then you can repurpose those video that one big video into smaller little things. And more people will have that question. So it’s so it’s it is interactive and it fills that void that you’re feeling like I’m just like talking to myself here with writing these posts, right? So, with video, I think the key thing is,
24:36
well, I have an actual list, the podcast that came out this week is about video confidence and influence so it’d be good to check it out. Hopefully I can just send you the link after this if I remember, but you remind me of what I now that I’m saying and I will but um, but the guy who the who was on there and what we talked about in this area here coach program is the order of
Copywriting Formulas
25:00
Your video. So again, just like the copywriting formulas, your video kind of wants to have a little bit of structure. When people say as soon as you give me a script or an outline, I become this robot. I’m not myself, it feels really inauthentic. So my suggestion is if you’re new, and you’re about it, have your points and know what you want to say. But don’t worry about being strict about like, the call to action, and I have two that
25:27
are pro and you’re like ready to nail this. The structure generally that I share with my clients is first you want to say what’s the headline right away? Because we need seconds, literally to capture somebody’s attention. So
25:44
even if it’s a QA, that’s fine, but like, you know, you come on strong and you say,
25:52
what’s what’s like a
25:54
key struggle or statement or something. People always ask about like intermittent fasting or something.
26:00
Intermittent fasting, we’re going to talk today about the three main things you want to do if you’re doing intermittent fasting and what you definitely want to avoid or who it’s not for, or something like that, and then go into I’m Danielle, I’m a blogger, and you always have to say our little elevator pitch what you do, right? Um, comment yes below, give those little calls to comment throughout.
And then you say, all right, so let’s get into it and then go into whatever the intermittent fasting information is, you see,
What’s the Hook?
26:29
and you want to also if you can, in the beginning, when you would have said that give a hook for them to stay till the end. Mm hmm. Give the tips, read the comments, all that stuff. And at the end, and in the middle, you can kind of work into your conversation by the way, either a lead magnet, or book a call look like with a free intro call or whatever.
26:55
For example, you could say something like
27:01
By the way, if you want three, my intermittent, the different three different types of intermittent fasting, I find that checklist it’s going to share the pros and cons of each and which one you should do based on your goals or something like that drop Yes, drop yes below and I’ll send you a video or something like that.
Or you can say this only. I’m offering three intermittent fasting consult calls where we’re going to talk about which type of intermittent fasting might be right for you. If it’s not right for you, blah, blah, blah, blah, right? Mm hmm. So, um, so going back to what you struggle with with video, I’m afraid of how I think you said
27:42
what what did you say earlier?
Concentrate on What’s Important
Like how I’m always worried about the wrong thing, like I’m worried about like, what I look like, when am I stuttering over my words? Do I sound like you know, the expert, you know of what I’m talking about, like the you know what I’m talking about things like that. I think that’s normally my issue with video.
28:00
Yeah, with more practice I know will help with.
28:04
Right? Well, there’s a few things I know and I talked to a lot of people who do feel that way. And it is weird because you’re like talking to a camera lens. And you’re, you’re trying to picture a your ideal client and it’s new and you want to sound good and whatever. But the key is, I think, a couple things. One is, if you and somebody
Focus On the Potential Client
Think about it, like you’re on a phone call or FaceTime with your ideal client, and it’s if you’re focused on yourself and what you look like and like you sound like I what snapped me out of that, because I used to do the same thing.
My chest would turn red, my voice would quiver. Sometimes I mess up all that I mean, I mess up all the time on video now, but now it’s like, part of my brand.
28:51
Right? No, actually, I’ve had people say like, wow, you do it so perfectly. That makes me feel like I can go on video.
29:00
Thank you.
29:02
That’s so nice. So I know they needed another good way, but you know what I mean? So anyways, um, I would say that
29:11
what was I saying before that I don’t have a tangent. This is an example of me messing up on video. We’re just like going working through like, you know, like getting over the quivering of your boys worried about what you look like what’s kept me out of it was
29:28
that’s selfish because nobody wants to be selfish, right? Mm are imagine if you were getting paid to go live you and be thinking about am I stumbling over my words? What do I look like etc. You’ll be focused on giving the best delivery and support and being personable to your audience that you can write it.
What’s Your True Message?
29:52
So think about and it’s a disservice to your audience. If you’re all up in your head. They want the best of you. They want you just
30:00
delivering the message to them. So tell them what they need hear and practice beforehand a lot, you know, maybe outline practice in the mirror if you have to think about you’re just facetiming your friend and
30:15
and hopefully that will help but why why do you think you are so caught up in your head about how people perceive you?
Don’t Limit Yourself and Overcome Perfectionism
30:24
I think it goes back to my like deep rooted, like limiting beliefs and my deep rooted like perfectionism thing so that is like something that I’m also like, you know, always working on for me personally. So that’s why it’s easy for me to speak to it because not only have I like overcome it in a lot of ways, but I still do struggle with it in certain areas.
Sure. I know I had about a week or so where it’s like, where I kind of wasn’t posting content because I was like, oh my structure so bad or Oh, like that.
31:00
This post is sucks, I got nothing to say I was being like, super internal. And, and the that is serves nobody because number one you’re putting yourself behind in your own business in this job. So unfortunately you have to separate your own deep rooted things and treat this like it’s just a part of your job. And you have to show up for it.
And there’s an even though you’re managing yourself and you don’t have a boss to say like, hey, wherever your posts and videos been this week, like you have to think about that for yourself and separate your business and the duties of your business and the roles you have to play in your business because you’re the Video Star, you’re the content creator, you’re the administrative assistant, like you know the things
31:49
your personal, I feel weird or whatever it’s about it’s like you had to give a presentation at work. You wouldn’t just you know opt out of it or or you
Get Over Perfectionism
32:00
You wouldn’t want to be caught up in your head the whole time because they’ve made you do this presentation at work and you have to do it.
32:07
Yeah, and but I hear you with the perfectionism. And so what happens if you mess up on a live?
32:15
I mean, at that point, I’m already there, you know, so I just you have to keep going you can easily I can easily laugh at myself and I’m like, y’all know me y’all know I’m a little crazy. So moving on.
32:30
And I think that sometimes what helps a lot of my clients is if you just call it out if you say Hey guys, I’m honestly a little nervous today. I’m just letting you know but we’re gonna go into the content. And I’ve like burped on videos had like
32:46
it is what it is right? So I’m
32:49
calling it out one sentence you don’t dwell on it, but sometimes just saying it makes you feel so much better. And the other thing is, worst case. As a matter of fact, here’s the best news ever.
33:00
You don’t like the video and it was live. You don’t post it when you’re done and only the people were on their live
33:09
from high school that were on site, and nobody else needs to see it.
33:15
Or you just okay. Yeah, there’s no real downside, except you’re just going to get better, more people are going to get familiar with your brand. You’re going to learn more about your audience, they’re going to trust you more. For instance, there’s only an upside pretty much and you just delete it if you don’t like it. But I wouldn’t encourage you to do that. Because if you’re a perfectionist, you might be like, I have to delete every single video. Yes. Yeah.
33:43
You’ll get over that soon. Because you are conscious about your time. And you spent time doing a video sometimes that Trumps feeling like the perfection of them. Yes, yes.
33:58
Yeah. Cool. Okay. So
Social Media Content
34:01
So I have your content open on my computer right now. Furthermore, I noticed that you share some like wellness recipes, or egg egg. I’m reading about an a nice egg roll recipe, which sounds tasty.
34:18
Likewise, I’m seeing lunch break vibes, and you’re using a lot of emojis and things like that. So, to me as an outsider looking in, there’s nothing about this to me that says like, Oh, this is so
34:34
not personal or anything like that.
Connections with Calls to Action
34:38
Um, do you have any questions about like,
34:42
specific content calls to action?
34:47
things that maybe we haven’t covered or certain posts that you’re like, parallel I feel like what can I do to improve and maybe I can help on beat like you gave like really good tips, especially with the story
The Importance of the Call to Action Method
35:00
Telling and then like their credibility just giving me more things to work around as far as when I’m thinking about like the subject of this post. I think for me more, I need more like call to action, whether even if it is just to read a blog or to get like a freebie or something like that I need more of those. Because even looking at my feet, like can you even tell what I do?
You know, it just looks like I’m somebody who’s into health and wellness. You can tell that I have clients or you know that I work with clients, you know? Yes, I’m so glad you brought this up. And you did this all yourself, because that’s so true. I see.
You talk about and it’s not salesy to bring up like, Hey, I was just on a client call today and what was really striking to me was that you guys struggle with blah, blah, blah, blah. And then you go into the studio, but you worked in, I do coaching, right? And same thing with like, your your method and your program. Don’t be afraid to go into that.
36:00
Like I have the four C’s. Oh, I mean, I just need that felt like
36:05
fridge.
36:08
cabbage.
The Reason for the Method
36:11
Right, but like, you know, and you bring it up and say the reason why I developed this method was because I used to struggle with almond butter that and you’re so bringing up your method bringing up client conversations bringing up Hey, I have three spots open right now for calls this week. Furthermore, it’s free jumpstart call and you can comment yes below if you want to learn more, whatever
36:35
would be good.
Behind the Scenes Content
As a matter of fact, don’t be afraid of showing behind the scenes of your coaching program if you like have, you know an Instagram story where you’re scrolling through something cool about your truck guide or whatever. And the other thing is,
36:52
with, do they know what I do? As long as in your videos, you keep saying it over and over again.
37:00
You do have it in your bio, which is good. Furthermore, you start to incorporate some of those social proof posts. I do think I agree with you that it will be really apparent. And you have to think that everybody
37:13
who comes you might feel like a broken record. Mm hmm. Keep repeating myself. But you have to think that everybody who’s coming to your feed is seeing you for the very first time. This is their first impression. And they’re not they’re paying their capacity to pay attention is about
37:31
20% out of the money.
How to Grab Attention on Social Media
37:35
They’re not paying that much attention to you. And refreshing thing when it comes to your videos. People
37:43
nobody’s paying that much attention. They’re probably driving they have the video on or scrolling and to capture their attention. So it’s actually quite the opposite of Oh my god, how would I look? How do I feel bla bla. It’s more like nobody’s paying attention to you, unfortunately. And that’s why we have to go live.
Be Consistent
38:00
Do these things consistently because? Sadly, right? Yeah, yeah. Yeah. For sure. Furthermore, and there was one other point you made just now with? Do they know what I do? I need more calls to action. Furthermore the last point I would make about the calls to action. Mm hmm.
Sometimes a great call to action, especially if you know how to build relationships and you’re more comfortable just connecting with people and hearing their goals on a one on one setting is inviting Converse, inviting them to connect with you in some way.
For instance, being like, you know, what, and asking questions that could lead somewhere. As a result, it can lead to them opening up about something you can help with. For instance, if you did an intermittent fasting video, and you said like, you know, I want you to comment below what’s been your biggest
38:53
reason for trying intermittent fasting and they say weight loss or something, then you have somebody after that
Videos and Connections
39:00
Video to say, Hey, I noticed you were trying to interpret pesto for weight loss. You know, sometimes I find that my clients, that’s not the best way to start and I don’t know like, Don’t Yeah, you say it the way I just did but like, give some feedback or advice and say, by the way, if you ever see what they say back if
39:21
and if it leads to Hey, why don’t we just it’s much easier to hop on a call about this. Furthermore, are you free this week? As a matter of fact, that’s the way to go about sometimes your call to action.
39:35
No, that’s really good.
The Wrap-Up
39:37
Cool. Okay, Danielle. So let’s wrap up by Why don’t you just share with everybody a little more about your method and the way that you work with women
39:50
and give your all your contact info and stuff as well?
39:54
Well, well, I really I work with one a lot of it is I start with like mindset
Let’s Review: Social Media that Converts
In conclusion, you need to be authentic and real with your clients. Likewise, don’t be fake. Make real and authentic connections.
About Danielle Jones
Danielle Jones is an amazing certified nutritionist and wellness strategist. Once she learned all that healthy eating can do for your overall health and well being, she made it her mission to help women get into the best shape of their lives.
Resources
- Complimentary Business Consult
- Health Coach Nation: Marketing, Business, & Mindset for Health Coaches
You can find Danielle on her website here.
