Unconventional Marketing: How to Standout
Business Coach & Consultant for Health, Life, & Mindset Coaches, Hailey Rowe and Business Consultant, Jai Long, discuss how to use unconventional marketing to reach more people & make more impact. By listening to this episode you’ll learn unique strategies for reaching more clients.
In this episode, you’ll learn…
- How to choose which unconventional marketing strategies you engage in
- What to do if you feel creative blocks
- How to grow your audience with collaboration
- Tips to navigate “imposter syndrome”
- What to focus on if you only had a half day per week to do marketing
- How to choose your niche when you’re good at a lot of things
Quotes from this episode:
- 03:09: “At the end of the day, marketing has one purpose. And that’s just to get attention.” -Jai Long
- 04:26: “We all create and so I think it’s a very limiting belief thinking that we’re not creating we haven’t got ideas because you literally have a lot to use.” -Jai Long
- 13:27: “You have to have a good, solid, strong mindset to be an entrepreneur in the first place. And then the strategy part is very addressable.” -Hailey Rowe
3 Creative Unconventional Marketing Ideas:
Special bonus! This is not mentioned in the episode, but here are 3 unconventional marketing ideas you can use.
- Guerilla Marketing:
Guerilla marketing involves creating unexpected, memorable experiences for your target audience. One idea could be to organize a flash mob in a busy public area, where participants wear branded attire or hold up signs promoting your product or service. Another option could be to create an eye-catching street art mural that incorporates your brand or message. These unconventional approaches generate buzz, capture attention, and create lasting impressions.
- User-Generated Content Campaign:
Engage your audience by encouraging them to create and share content related to your brand. For example, you could run a contest or a challenge where participants submit videos or photos showcasing how they use your coaching or product. Offer incentives such as discounts, prizes, or the opportunity to be featured on your website or social media platforms. User-generated content not only promotes your brand but also fosters a sense of community and authenticity.
- Experiential Marketing Events:
Create immersive and interactive experiences that allow potential customers to engage with your brand in unique ways. For instance, you could host a pop-up event where attendees can try out your products or services firsthand. By providing an enjoyable and memorable encounter, you increase the likelihood of customers forming positive associations with your brand and spreading the word to others.
- Remember, unconventional marketing ideas should align with your target audience, brand values, and overall marketing strategy.
About Jai Long
Jai has been a high-level business coach for photographers and creatives since 2015. He uses unconventional business strategies for the creative hearts & bizniz minds. His business Jai Long Co. holds space for EVERYONE to learn and grow together.
