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Stop Waiting for Perfect: How Dr. Diego Built His Coaching Business and Created Vibly
In this episode, Health Coach Nation Podcast Host, Hailey Rowe talks with Dr. Diego Salinas, a medical doctor, board-certified health and wellness coach, educator, and co-founder of Vibly.
Dr. Diego shares how he transitioned from medicine into coaching, found his first clients, built a successful coaching practice, and eventually created Vibly to solve one of the biggest challenges he experienced firsthand: the technology and systems required to run a coaching business.
This conversation is packed with practical advice for coaches who are feeling stuck, overwhelmed, or caught in the cycle of trying to make everything perfect before they launch.
In this episode, you’ll learn…
- How Dr. Diego discovered health coaching while looking for a better way to support his patients
- How his background in medicine and cognitive behavioral neuroscience shaped his coaching approach
- How he found his first coaching clients through community connections, referrals, workshops, and speaking opportunities
- Why you don’t have to rely exclusively on online marketing to grow your coaching business
- How to identify your natural strengths and use them to guide your marketing strategy
- Ways to explain coaching in a captivating way
- How to handle rejection and why every “no” can provide valuable information
- How Dr. Diego recommends getting clear on what your target audience wants
- Tips for navigating perfectionism & overwhelm
- Why waiting for another certification, a better website, or the “right” time may be holding you back.
- How to take messy action and improve your business through experience.
- Why patience is important, but shouldn’t be confused with simply waiting for clients to find you.
- How community and collaboration can help you move through business roadblocks
- Why competition isn’t necessarily the obstacle many new coaches believe it is
- How Dr. Diego became more comfortable with pricing and asking clients to invest
- Why building a sustainable business is essential for creating long-term impact
- What inspired Dr. Diego to create Vibly
- How Vibly helps coaches simplify their technology, client management, scheduling, payments, communication, and other business systems
- Why reducing tech overwhelm can help coaches protect their time, energy, and work-life boundaries
Key Quotes from This Episode
- “We’re all going to have natural blockers or mindset limitations…what my blockers were different than some people I mentor.” -Dr. Diego Salinas
- “My biggest block I had to overcome was being more patient with the results coming in. And knowing what I know now I was doing the right stuff. But initially it felt like, why isn’t it happening yet?” -Dr. Diego Salinas
About Dr. Diego Salinas
Dr. Diego Salinas is a National Board-Certified Health and Wellness Coach specializing in mental health, with a degree in Cognitive and Behavioral Neuroscience from Brown University. His diverse experience spans clinical practice, health and wellness coaching, education, and entrepreneurship in health technology.
As a subject matter expert, Dr. Diego contributes to the development of standards and educational frameworks for NBCHW-approved programs and certification exams, helping advance the field of health and wellness coaching.
He is also passionate about using technology to strengthen—not replace—human connection. Dr. Diego believes that while AI and technology can support health and wellness, they cannot replace the empathy, compassion, and human connection at the heart of meaningful behavior change.
Links & Resources
- Diego’s Website
- Discount for Vibly: 15%: Hailey Rowe or Annual Discount up to 25% off for the first year, email the Vibly team and mention Hailey Rowe
- Diego’s LinkedIn
- Discipline, Overwhelm, & Time Management With Dan Henderson
- Overcome Overwhelm & Stay Focused: 4 Steps
Disclaimer
The advice given on this episode does not qualify as financial, medical, health, legal, or investing advice. Make choices at your own risk.







