Video Content Blocks: What’s stopping YOU from going on video?
Today I want to talk with you about your blocks from going on video. And what you can do about it. Because short-form video, as you know, is definitely here to stay in the marketing world.
It’s probably something you’ve thought about doing, you’ve probably thought about doing… whether it’s Instagram Reels or going live. But when you think about it, you probably have thoughts like…
- I don’t want to do that today…. Maybe tomorrow!
- I don’t know if I look good enough today…I need to wait ’til I do my makeup and hair well.
- I don’t know if I have the right message to say something today…
- Who would want to listen to me?
If you resonate with this, I want you to go ahead and DM me on Instagram with any blocks you have when it comes to going on video content. Because I’ll do more videos to help you with this topic! Facing your fears of going on video
Today, I was doing a guest conference talk for a group of aromatherapists. It was for the National Association of holistic aromatherapists. And it was amazing. Because it reminded me that facing my fear of going on video has led me to so many OPPORTUNITIES!!
Just a couple of short years ago, if you would have asked me if I would have felt comfortable speaking for over 50 colleagues and doing a guest training, I would have been like, “NO WAY…” I would be freaking out.
But today I rolled into my video. I have already given my talk many times, I knew exactly what I was talking about. I wasn’t nervous. And it was a full circle moment. I remember when I used to get hives and freak out when I would go live or immediately want to delete it, or immediately want to start over when I fumbled one word. And the truth is, I was able to do my presentation and able to help many people as a result of facing my fear of going on video a couple of years ago.
So, just know that if you’ve been putting off going on video or sharing your message, it’s not just you that’s having negative consequences. It’s the people you could possibly be impacted, who aren’t getting to hear your message. And so it’s important to remind yourself that if you’re nervous to go on video, you probably are in your own head too much.
Shift to Thinking About Your AUDIENCE More than yourself…
You got to think about who needs to hear your message, think about what they need to hear, think about showing up for them. Bring your compassion and bring your impact out there. During this talk I gave for NAHA, somebody said “I have blocks to going on video, can you help?” And I coached her a little bit on this live call. I asked her, “What is your biggest fear? Why don’t you want to go on video?”
She replied with, “You know, I feel like I’m a little bit older. I’m in my 70s. I am, in the wellness world where there’s a lot of pressure to look young and look a certain way.”
We talked about this a bit and I told her, “Actually what’s interesting to me hearing this is that if I saw 70-year old going live and doing her thing and sharing her products and spreading her health message, I would be like, dang, that’s inspiring. I want to be like that when I’m in my 70s… still going live still rolling with my passion. And I was like I actually see that as a huge strength.”
Use your weaknesses as your strengths.
Sometimes, we think our weaknesses are things we should hide and things that make us not worthy of going live or going on video. But I want you to actually turn that around and I want you to see it as, “What if that’s my strength?”
For me personally, I’m not perfect on video. You’ve heard me fumble by words. Many times you’ve probably heard me use filler words like “ya know,” you probably see me drop the camera before when I’m on video.
And I personally have actually heard people say, “You are super real, you’re super direct. I like that. Itgives me the confidence to go try something without being in analysis paralysis forever and being a perfectionist about it.”
I’ve had like at least two people say that to me. So, if you have a weakness or something you perceive as a weakness, ask yourself, Actually, could this be what my ideal clients need to actually see? Reframe your views about going on video…
You don’t need to draw attention to your weaknesses or flaws, but you can start to reframe how you’re telling the story.
When I work with clients… We figure out what do we need to reframe about your story or your mindset or what kind of blocks are coming up for you that are keeping you from doing the action because we all know we gotta go on video.
You got to be showing up, if you want to be known as a brand. And if you’re not doing it, it’s usually because there’s something coming up for you mindset-wise or excuse-wise.
So, we have to get focused on and aware of what that is for you and work through it.
Just to recap- Turn your weaknesses into strengths by reframing it, retell the story. You don’t have to flip completely to “Oh my gosh, I’m amazing.” And my age is my super strength, for example, for that lady I shared the story about, but what you can shift to is something that bridges you in the right direction, and allows you to not see it as such a limitation anymore.
What are your opinions about yourself on video?
The second thing is. You have to ask yourself, if you’re afraid to go on video, what is it that you think about yourself?
What is your opinion of yourself? Because the other thing that my person who I was coaching was saying is that I’m afraid people are gonna judge me, I’m afraid people aren’t gonna like the content. And what I said was, “Well, what’s your opinion of your content? What’s your opinion of your business? What is your opinion of your looks? What’s your opinion of yourself? And if you have fear, that somebody else is judging you, chances are, you have some judgments about yourself. Because if you didn’t, you wouldn’t worry about what other people think.
Because for example, if I know my hair is brownish Brown, okay. If somebody commented on my video, your hair is blue, I wouldn’t take that personally, I wouldn’t argue with it. I would just be like, No, it’s brown, and I would move on with my day. And I wouldn’t internalize that at all right? But. If you told me, Hey, let’s say I was self-conscious about my hair, and you told me it was blue? And I was like, oh, no, they noticed, they know my hair is blue. I know, I shouldn’t have gone live, etc. Well, suddenly, it’s just proving something I think about myself.
So chances are, if you’re afraid of a certain judgment by your audience, you’re having that judgment about yourself, or there’s some insecurity there about it, potentially… So, we want to ask ourselves, instead, what’s your opinion of yourself? And if it’s not good and you’re wondering, ‘who am I to give advice?’ Well, we need to answer that question. And we need to start reframing that for you so that you can start to do the things you know you need to do in your business.
So answer that question, Who am I to give advice? Well, I’ve done this, this and this… I’ve helped people do XYZ… I know these things: ______, I could talk about these topics, my message is allowed to evolve, etc. And like, just list what it is that’s going to help you do the action.”
Action builds confidence
The other thing is, you got to start changing your opinion of yourself by demonstrating new actions.
So, if you’re not taking action because of a limiting belief, some questions you can ask yourself are things like…
- What else is true?
- What am I no longer going to tolerate saying to myself, if I’m going to improve?
- Is there any upside to this belief?
- What would I want to believe instead? And what’s one step that gets me closer to that?
Use questions like these that MOVE you in the right direction!
Remember no one is thinking about you as much as you think…
Every single person watching your video is very self-focused. They’re coming on your video to get an answer to something they’re wondering, to get free coaching to pick your brain.
They are not thinking about you and your hair, and how bad you look, or how bad your sound or who are you to give advice. They’re just like, can you help me? Can you solve my problem? Can I think about myself?
Also- if you feel repetitive on video, or you feel like, you’re, you’re worried that people are gonna think you’re saying the same thing over and over again, again, everybody’s super busy, they don’t retain a lot of the information that’s free on the internet, they need to hear your message over and over again.
How I stopped being nervous on video
Now, the last thing I will tell you is, I’m going to share with you how I got over my fear when it comes to singing live and how it applies to your business. So when I sang in a wedding band pretty much every weekend, especially while I was building up this business, it was one of my side hustles and I would get a little nervous when I was performing.
And one thing that shifted me out of it and snapped me out of it was thinking about this:
I’m getting paid to come to this place and perform and be good.
I’m getting paid to be engaging with the crowd and thinking about the audience and putting on a good show for the audience.
So ,when I’m focused in my head about how I look, how I sound, me, me, me… I’m not focused on the audience, and I’m doing a disservice.
And I’m getting paid for the job of thinking about the audience and performing for the audience.
What got me out of that nervous cycle was thinking about the mission and the audience more than myself.
So if you’re getting nervous on video,
- Focus on “What’s the impact I want to make?”
- Make sure your mission is greater than your self-doubt.
- Get focused on the audience, serving them, and talking directly to them.
And get out of your own head and out of your own self-absorption of “I look bad, I sound bad, etc.”
And that should hopefully really help you get over some of those nerves. Consider pre-recording before you do a live video
One small challenge you can give yourself to face your fears is this: Pre-record a video on your phone, and then post it and you can delete it within 24 hours if you really hate it, or give yourself permission to do a live and delete it if it doesn’t go well.
But set a small bar for yourself to realize after and as you do it, you didn’t die, you can do it again. And the belief will get stronger and stronger that you’re capable and that you can be confident on camera. And if you want to apply the things, like I said that you know you need to be doing but you’re still not doing it and you keep going through this cycle. Or you keep watching more and more free information and getting more and more great ideas. But then you’re not following through because either there are mindset blocks or strategic blocks.
I want to be able to help you overcome your business time and mindset barriers so that you can be able to serve clients and make this a profitable, sustainable business… not just hoping it all works out or saying you’re gonna do all these grand things and then not following through… because that is devastating when you have a passion and you have an impact you want to make, but time goes by and you’re not making it because of what’s going on in your brain with your limiting thoughts..
I’m going to be going live in the Health Coach Nation Facebook Group more often. Join us there.
About Hailey Rowe
Hailey Rowe is a Marketing & Sales Coach for Health, Life, & Mindset Coaches who want to make sales and impact online. She teaches her 5-Star Framework in her Free Training: How to Get Paying Clients Without Posting More or a Big Audience.