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Vivienne Wagner on AI SEO, and How to Get Your Business Found by AI Search
In this episode, Health Coach Nation Podcast Host, Hailey Rowe sits down with Vivienne Wagner, founder and CEO of Houndstooth Media Group. On this podcast, they discuss how AI-powered search is transforming online visibility and what business owners can do today to stay ahead.
Vivienne shares why traditional SEO still matters in today’s digital landscape. However, she also explains why traditional SEO alone is no longer enough. Instead, businesses must adapt by creating clear, authoritative content that helps AI platforms like ChatGPT and Perplexity better understand who they are, who they serve, and why they should be recommended.
Additionally, as search continues to evolve, businesses need to focus on building trust, improving visibility, and creating content that answers the questions their ideal clients are asking. For this reason, a strong online presence requires more than keywords alone; it requires strategy, consistency, and credibility.
In this episode, you’ll learn…
- Why AI search is changing the future of online marketing
- The difference between traditional SEO and AI-driven search
- How ChatGPT, Claude, and Perplexity recommend businesses
- Why clarity is becoming more important than keywords alone
- How to optimize your website for both Google and AI platforms
- Common SEO and AI optimization mistakes business owners make
- How subject matter expertise increases AI visibility
- Why Google Business Profiles matter more than ever
- The role reviews play in AI recommendations
- How pillar pages can dramatically improve AI visibility
- Why understanding your customer’s problems is the key to better content
- Practical ways coaches and service providers can begin optimizing today
Key Quotes from This Episode
- “Clairity is the new Currency.” – Vivienne Wagner
- “Respond to your google reviews on your Google My Business Profile incorporating key words into your response.” – Vivienne Wagner
- “I has become the new personal referral, where we used to like word of mouth with our friends. Now we’re going directly to ChatGPT or Claude or Perplexity, and we’re starting our search there.” -Vivienne Wagner
- “The goal is to be visible and then be recommended.” -Vivienne Wagner
About Vivienne Wagner
Vivienne Wagner is the Founder and CEO of Houndstooth Media Group, a boutique digital marketing agency helping mid-sized businesses turn their websites into revenue-driving assets through strategic SEO and AI-driven optimization.
Known for making complex marketing concepts clear and actionable, Vivienne advises business leaders on how to position their companies to be found by both human audiences and emerging AI platforms like ChatGPT and Perplexity. In addition, her approach increases organic visibility, drives qualified traffic, and reduces reliance on paid ads, enabling businesses to scale more sustainably.
She frequently partners with founders and executive teams seeking trusted marketing leadership or a sharper second opinion on their current strategy. Through her SEO & AI Optimization Audit, she helps companies uncover missed opportunities, identify weaknesses, and build a clear roadmap for competing in today’s evolving search landscape.
As a speaker and podcast guest, Vivienne brings candor, humor, and practical insight to conversations about AI-driven marketing, strong digital foundations, and long-term growth.
Links & Resources
- Vivienne’s Website
- HMG’s Instagram
Vivienne’s LinkedIn - AIO Webinar
- HMG’s Linkedin
- Vivienne’s/HMG’s Free Webinar
- Free Niche & Message Mastery Cheat Sheet & Class
- AI Content Creation Do’s & Don’ts With Heather Ritchie
- AI Workflows to Save You Time & Automate
Disclaimer
The advice given on this episode does not qualify as financial, medical, health, legal, or investing advice. Make choices at your own risk.
