[Click Here to Listen to the Episode]
From Certified to Confident: How Zoee Helps Coaches Build a Thriving Business
In this episode, Health Coach Nation Podcast Host, Hailey Rowe, interviews Nichole Lowe, founder and CEO of Zoee, an all-in-one platform designed to help coaches streamline their businesses and focus on what matters most: their clients.
Nichole shares her powerful journey from building a production company and driving $200M in corporate sales to becoming a board-certified health coach. Along the way, she discovered a major gap in the coaching industry: the lack of simple, integrated tools to actually run a coaching business.
This conversation is about what it really takes to go from certified to confident, how to move through fear, and why keeping things simple is often the key to success.
In this episode, you’ll learn…
- Why new coaches should “just keep it simple” when starting out
- The biggest mistake coaches make when launching their business
- How Zoee eliminates 60–70% of admin work
- How to take action even when you feel uncertain or afraid
- The importance of authenticity in marketing
- Why building a support system is critical for long-term success
- How to choose marketing strategies that align with your strengths
Key Quotes from This Episode
- “I think it’s very easy to think I can’t really get started until I have a perfect, beautiful website or I know every single thing about my backend, program, etc. And really a lot of that is built over time. Confidence grows the most by starting and evolving things over time, not waiting til everything is perfect.”-Hailey Rowe
- “My first advice is just practice, just practice on the baby steps, little things that might create some fear in you, (or maybe you’re uncomfortable asking for somebody to move from a discovery call to signing up for your program. Just try it. Just try it.” -Nichole Lowe (Zoee Founder)
About Nichole Lowe
Today’s guest has the kind of career that makes you lean in. Nichole Lowe started her own production company in her mid-twenties in Minneapolis, working on commercials, documentaries, and music videos out at Paisley Park with Prince. She eventually moved to California, climbed the corporate ladder at a Fortune 500 company driving over $200 million in sales, and then made another pivot — becoming a board-certified health coach.
It was in that work, coaching people through real health challenges, that she saw something missing. The tools coaches needed to actually run their businesses didn’t exist. So she built them. Today, Nichole is the Founder and CEO of Zoee, an all-in-one coaching platform that eliminates 60-70% of the administrative burden so coaches can focus on transforming lives. She leads a diverse, female-powered tech team, and her driving belief is simple: no journey was meant to be a solo one. This is a conversation about reinvention, moving with fear, and building what the world needs even when nobody’s done it before.
Links & Resources
- FREE TRIAL: Zoee – The All In One Coaching App (Plus get 15% off using my link if you decide to join Zoee)
- Nichole’s LinkedIn
- Nichole’s Instagram
- 3 Marketing Mistakes Blocking SALES
- Zoee Spotlight: Trade Busy Work for Consistent Client Attraction
- A Client’s Journey to a Successful Group Program Launch
Disclaimer
The advice given on this episode does not qualify as financial, medical, health, legal, or investing advice. Make choices at your own risk.
